Cultural Mediations of Brands: Unadvertization and Quest for Authority, Caroline Marti
Автор: Heilbrunn Название: Market Mediations ISBN: 1137509961 ISBN-13(EAN): 9781137509963 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru