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Advertising the Self in Renaissance France: Lemaire, Marot, and Rabelais, Scott Francis


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Автор: Scott Francis
Название:  Advertising the Self in Renaissance France: Lemaire, Marot, and Rabelais
ISBN: 9781644530078
Издательство: Mare Nostrum (Eurospan)
Классификация:


ISBN-10: 1644530074
Обложка/Формат: Paperback
Страницы: 288
Вес: 0.42 кг.
Дата издания: 28.02.2019
Язык: English
Иллюстрации: 6 b&w illus
Размер: 229 x 152 x 16
Ключевые слова: European history,Literature: history & criticism, HISTORY / Europe / General
Подзаголовок: Authorial personae and ideal readers in lemaire, marot, and rabelais
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Поставляется из: Англии
Описание: Advertising the Self in Renaissance France is a study of how authors and readers are represented in printed editions of three major literary figures of the French Renaissance: Jean Lemaire de Belges, Cl?ment Marot, and Fran?ois Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books, but also particular ways of reading. They advertised correct modes of reading as transformative experiences that helped the actual reader attain the image of the ideal reader held up by the text and paratext, experiences provided by selfless authors. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising. Published by University of Delaware Press. Distributed worldwide by Rutgers University Press.  
Дополнительное описание: Literature: history and criticism|Literary studies: c 1600 to c 1800



Advertising the Self in Renaissance France: Lemaire, Marot, and Rabelais

Автор: Scott Francis
Название: Advertising the Self in Renaissance France: Lemaire, Marot, and Rabelais
ISBN: 1644530066 ISBN-13(EAN): 9781644530061
Издательство: Mare Nostrum (Eurospan)
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Цена: 12910.00 р.
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Описание: Advertising the Self in Renaissance France is a study of how authors and readers are represented in printed editions of three major literary figures of the French Renaissance: Jean Lemaire de Belges, Cl?ment Marot, and Fran?ois Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books, but also particular ways of reading. They advertised correct modes of reading as transformative experiences that helped the actual reader attain the image of the ideal reader held up by the text and paratext, experiences provided by selfless authors. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising. Published by University of Delaware Press. Distributed worldwide by Rutgers University Press.  

Rabelais: Homo Logos

Автор: Berry Alice Fiola
Название: Rabelais: Homo Logos
ISBN: 0807892084 ISBN-13(EAN): 9780807892084
Издательство: Mare Nostrum (Eurospan)
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Цена: 4990.00 р.
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Описание: Alice Fiola Berry's study on the fundamental importance of language itself in the four books of Rabelais leads the reader down the path trod by Panurge and Pantagruel. Berry demonstrates how language and logos are the source of comedy, the focus of attention, and indeed the closest elements to the main character of the texts. Nowhere is this import more clear than in the dominant theme of Rabelais's volumes: the quest for truth. There, in the core of these texts, Berry teases out the ways that the legitimacy of language is most seriously questioned, and the limits of its power drawn.

The Enigma of Rabelais

Автор: Chappell
Название: The Enigma of Rabelais
ISBN: 1107636019 ISBN-13(EAN): 9781107636019
Издательство: Cambridge Academ
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Цена: 3960.00 р.
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Описание: Originally published in 1924, this book traces Rabelais` artistic development through his various works. Chappell attempts to reconnect the works to the author`s changing thought process in order to expose the apparent `enigma` of his thinking, which was often misunderstood and attacked by critics of the time.

Colonial Culture in France Since the Revolution

Автор: Blanchard Pascal, Lemaire Sandrine, Bancel Nicolas
Название: Colonial Culture in France Since the Revolution
ISBN: 0253010454 ISBN-13(EAN): 9780253010452
Издательство: Wiley EDC
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Цена: 4460.00 р.
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Описание: This landmark collection by an international group of scholars and public intellectuals represents a major reassessment of French colonial culture and how it continues to inform thinking about history, memory, and identity. This reexamination of French colonial culture, provides the basis for a revised understanding of its cultural, political, and social legacy and its lasting impact on postcolonial immigration, the treatment of ethnic minorities, and national identity.

October revolution in prospect and retrospect

Автор: Marot, Eric John
Название: October revolution in prospect and retrospect
ISBN: 1608462765 ISBN-13(EAN): 9781608462766
Издательство: Mare Nostrum (Eurospan)
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Цена: 3511.00 р.
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Описание: Using Robert Brenner`s analysis of capitalism`s origins as a framework, Marot examines Soviet attempts at building a post-capitalist society.

Artful Eloquence: Jean Lemaire de Belges and the Rhetorical Tradition

Автор: Michael F.O. Jenkins
Название: Artful Eloquence: Jean Lemaire de Belges and the Rhetorical Tradition
ISBN: 0807892173 ISBN-13(EAN): 9780807892176
Издательство: Mare Nostrum (Eurospan)
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Цена: 4990.00 р.
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Описание: Challenges the notion that Lemaire`s recourse to rhetoric was an artistic failure, arguing that rhetoric was actually his success. Jenkins demonstrates the importance of rhetoric in pre-Renaissance French literature, filling a crucial gap in previous scholarship. He provides an overview of rhetorical tradition and Lemair`s knowledge of it.


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