Описание: The book is devoted to substantiating the necessity for starting and supporting the high level of marketing activity of modern healthcare organizations that function in the market conditions under the influence of the competition mechanism. The authors substantiate that state-funded healthcare organizations in Russia, which are the basis of the Russian market of medical services, face the deficit of financial resources and do not have sufficient flexibility for high marketing activity and supporting their competitiveness, which leads to growth of dissatisfaction of society with the healthcare sphere on the whole and increase of demand for services of private organizations of healthcare.
The authors show that a perspective solution to this problem is usage of technologies of public-private partnership, which allow conducting deregulation and attracting private investments into development of state organizations of healthcare, thus creating favorable conditions and stimuli for activation of their marketing activities. Recommendations for application of the mechanism of public-private partnership to development of marketing of healthcare organizations in modern Russia are offered.
Описание: Innovations in Social Marketing and Public Health Communication
Автор: Machado Jose, Abelha Antonio Название: Applying Business Intelligence to Clinical and Healthcare Organizations ISBN: 1466698829 ISBN-13(EAN): 9781466698826 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 20691.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Business intelligence (BI) tools are capable of working with healthcare data in an efficient manner to generate real-time information and knowledge relevant to the success of healthcare organizations. Further, BI tools benefit healthcare professionals making critical decisions within hospitals, clinics, and physicians’ offices.Applying Business Intelligence to Clinical and Healthcare Organizations presents new solutions for data analysis within the healthcare sector in order to improve the quality of medical care and patient quality of life. Business intelligence models and techniques are explored and their benefits for the healthcare sector exposed in this timely research-based publication comprised of chapters written by professionals and researchers from around the world. Hospital administrators, healthcare professionals, biomedical engineers, informatics engineers, and students in graduate-level healthcare management programs will find this publication essential to their professional development and research needs.
Название: Management Innovations for Healthcare Organizations ISBN: 1138617601 ISBN-13(EAN): 9781138617605 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovations in management are becoming more numerous and diverse, and are appearing in organizations providing many different kinds of products and services. The purpose of this book is to examine whether some widely-promoted examples of these management innovations – ranging from techniques such as Kaizen to styles of leadership and the management of learning – can usefully be applied to organizations which provide healthcare, and applied in different kinds of health systems. Management Innovations for Healthcare Organizations is distinctive in selecting a wide and diverse range and selection of managerial innovations to examine. No less distinctively, it makes an adaptive, critical scrutiny of these innovations. Neither evangelist nor nihilist, the book instead considers how these innovations might be adapted for the specific task of providing healthcare. Where evidence on these points is available, the book outlines that too. Consequently the book takes an international approach, with contributions from Europe, the Middle East, Australia and North America. Each contributor is an expert in the management innovation which they present. This combination of features makes the book unique.
Автор: Laura Mars Название: Guide to Healthcare Group Purchasing Organizations, 2020 ISBN: 1642651052 ISBN-13(EAN): 9781642651058 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 49757.00 р. Наличие на складе: Нет в наличии.
Описание: This comprehensive directory provides the important data you need to get in touch with over 600 Group Purchasing Organizations and the 13,000+ member institutions that they represent. By providing in-depth information on this growing market and its members, The Directory of Health Care Group Purchasing Organizations fills a major need for the most accurate and comprehensive information on over 600 GPOs-Mailing Address, Phone & Fax Numbers, E-mail Addresses, Key Contacts, Purchasing Agents, Group Descriptions, Membership Categorization, Standard Vendor Proposal Requirements, Membership Fees & Terms, Expanded Services, Total Member Beds & Outpatient Visits and more. Five Indexes provide a number of ways to locate the right GPO: Alphabetical Index, Expanded Services Index, Organization Type Index, Geographic Index and Member Institution Index. With its comprehensive and detailed information on each purchasing organization, The Directory of Health Care Group Purchasing Organizations is the go-to source for anyone
Автор: Fran Collyer; Karen Willis Название: Navigating Private and Public Healthcare ISBN: 9813292075 ISBN-13(EAN): 9789813292079 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introduction.- PART ONE: ABOUT THE SYSTEM-UNIVERSALISM AND PRIVATISATION.- Chapter One. Universalism in Healthcare and Social Citizenship in Chile, Uruguay and Costa Rica.- Chapter Two. Privatisation and Marketisation within a Healthcare System: The Swedish Experience.- PART TWO: THE INSTITUTIONS OF HEALTH.- Chapter Three. 'Looking Outside Their Walls': Exploring Community Health in Chicago Hospitals.- Chapter Four. Contracting-out Care: Nursing Homes in Canada.- PART THREE: GATEKEEPERS IN THE SYSTEM.- Chapter Five. Gatekeepers in a Mixed Private/Public System.- Chapter Six. Creeping Privatisation? Examining Procurement Choices in the 'New' NHS in England.- PART FOUR: THE HEALTHCARE PROFESSIONALS.- Chapter Seven. Safeguarding Through Work Arounds: Socio-materiality and the Organising of Care in a Private Hospital.- Chapter Eight. Reducing Healthcare Costs in Portugal: Outcomes and Implications for Public and Private Medicine.- Chapter Nine. Promoting Health as a Form of Capital: The Transformation of the Danish Healthcare Field as Experienced By Private Healthcare Professionals.- PART FIVE: PATIENTS, CONSUMERS AND CITIZENS.- Chapter Ten. The Imperative of Choice in Australian Healthcare.- Chapter Eleven. The Marketisation of Aged Care: The Impact of Aged Care Reform in Australia.- CONCLUSION.- Chapter Twelve. Navigating Private and Public Healthcare.
Автор: Stephen Gambescia Название: The Healthcare Nonprofit: Keys to Effective Management ISBN: 1640551042 ISBN-13(EAN): 9781640551046 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 13167.00 р. Наличие на складе: Нет в наличии.
Описание: Health-related nonprofit organizations reflect a unique and enduring aspect of the American character, rooted in the concepts of charity and fraternity. Much has changed in the nonprofit sector since the days of Benjamin Franklin and the founding of the Pennsylvania Hospital, but nothing has replaced the dedication, creativity, and hard work of leaders, managers, and volunteers striving to improve the human condition. The Healthcare Nonprofit: Keys to Effective Management assists leaders and managers as they uphold the nonprofit tradition across a challenging and ever-evolving healthcare and public health landscape. It explores the nature and extent of nonprofit activity in the United States, establishing key principles while noting the impact of economic, sociocultural, and technological trends. Special attention is given to the following: The importance of the mission Programs and services that make a difference Staff and volunteer management Effective board governance Fundraising and donor stewardship Marketing, public relations, and advocacy Legal, regulatory, and ethical issues Leadership and crisis management The chapters of The Healthcare Nonprofit , written by accomplished leaders in the field, present essential concepts and principles, as well as more detailed commentary to foster deeper understanding. Ultimately, the book seeks to provide readers with the knowledge and tools they need to begin, run, and sustain effective nonprofit organizations that have a meaningful impact on the people they serve.
Автор: Peter Olden Название: Management of Healthcare Organizations: An Introduction ISBN: 1640550437 ISBN-13(EAN): 9781640550438 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 14553.00 р. Наличие на складе: Нет в наличии.
Описание: Instructor Resources: Test bank, PowerPoint slides for each chapter, and suggested answers to discussion questions. Management problems are complex and rarely fixed with a single, universal solution. Particularly in healthcare organizations, management is fluid, and the ""right"" approach depends on a variety of ever-changing factors. Management of Healthcare Organizations: An Introduction provides an integrated, practical approach to management that is applicable to all kinds of healthcare organizations. The book prepares future managers and leaders to assess situations and develop solutions with confidence. Author Peter C. Olden combines extensive real-world management experience with academic expertise to explain fundamental management theories, concepts, methods, and tools and how to apply them in healthcare organizations. Adopting a student-centered approach, he uses a fresh, engaging style and clear organization of content supported by many exhibits, sidebars, and an appealing design. Although primarily intended for undergraduate students interested in managing healthcare organizations, this book is also a valuable resource for allied health majors and practicing healthcare managers. This edition has been updated extensively with three new case studies; current examples, exercises, and data; and new or expanded information on these and other topics: Population health and the continuum of care Strategic planning Horizontal process organizing Diversity and inclusion Obtaining and retaining staff Leading and motivating people Performance improvement, Six Sigma, and Lean Organizational change management methods Professionalism and emotional intelligence Each chapter begins with learning objectives and a real-world example based on an extended, contemporary case study that runs through the book and connects all the chapters. The book also features an end-of-chapter mini case study and seven integrative case studies. These cases enable students to use concepts and methods from multiple chapters to fully resolve a given management problem, reinforcing the chapters' concepts. Chapter summaries and discussion questions offer additional learning opportunities. The writing style and activities help students learn management as an integrated body of knowledge and tools they can use in their careers. Whether you are new to healthcare management or are looking to advance your career, Management of Healthcare Organizations teaches the fundamental principles and skills needed to successfully manage a healthcare organization.
Автор: Hyatt Thomas K Название: Law of Tax-exempt Healthcare Organizations ISBN: 1118532856 ISBN-13(EAN): 9781118532850 Издательство: Wiley Рейтинг: Цена: 36432.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A complete and up-to-date legal resource for tax-exempt healthcare organizations and their advisors, this Fourth Edition equips you with a comprehensive, one-volume source of detailed information on federal law covering tax-exempt healthcare organizations.
Автор: Morrow Richard Название: Leading High Reliability Organizations in Healthcare ISBN: 1466594888 ISBN-13(EAN): 9781466594883 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Institute of Medicine, Centers for Medicare and Medicaid, The Joint Commission, and other regulatory and accrediting bodies all agree that hospitals must be transformed into places where each patient receives quality care, every single time. In other words, zero defects. Helping to ensure quality at every level, high-reliability methods offer healthcare leaders the tools they need to achieve this noble goal.
Leading High-Reliability Organizations in Healthcare details the attributes and practices that help high-reliability organizations (HROs) excel in the service they provide to their customers. Explaining what it takes to achieve high reliability in healthcare settings, it defines reliability as much more than just being safe, it describes how to measure reliability and paves the way to higher reliability. The book presents proven tools, concepts, and skills that leading healthcare organizations are using to improve safety and quality, including mistake proofing, Lean Six Sigma, and reliability engineering. It details the roles and responsibilities of the two key organizational components involved in achieving high reliability: leadership and the reliability "engineers" who apply reliability methods both technically and socially throughout the healthcare value stream. Rick Morrow, executive in HROs and now System Director of Quality, Safety, and Process Improvement at CHRISTUS Health, one of the largest non-profit healthcare systems, identifies the necessary infrastructure, methods, and analytics required to achieve and sustain higher reliability. He also suggests applications of high reliability concepts that have proven to work well in healthcare settings. The book includes numerous case studies that illustrate success stories of healthcare organizations achieving higher reliability, some achieving zero defects for years. It also contains case studies that examine examples of failures, so you can avoid making the same mistakes.
Название: Management Innovations for Healthcare Organizations ISBN: 1138825697 ISBN-13(EAN): 9781138825697 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovations in management are becoming more numerous and diverse, and are appearing in organizations providing many different kinds of products and services. The purpose of this book is to examine whether some widely-promoted examples of these management innovations – ranging from techniques such as Kaizen to styles of leadership and the management of learning – can usefully be applied to organizations which provide healthcare, and applied in different kinds of health systems. Management Innovations for Healthcare Organizations is distinctive in selecting a wide and diverse range and selection of managerial innovations to examine. No less distinctively, it makes an adaptive, critical scrutiny of these innovations. Neither evangelist nor nihilist, the book instead considers how these innovations might be adapted for the specific task of providing healthcare. Where evidence on these points is available, the book outlines that too. Consequently the book takes an international approach, with contributions from Europe, the Middle East, Australia and North America. Each contributor is an expert in the management innovation which they present. This combination of features makes the book unique.
Автор: Ahmed Название: Internet of Things (IoT) Technologies for HealthCare ISBN: 3319762125 ISBN-13(EAN): 9783319762128 Издательство: Springer Рейтинг: Цена: 5870.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A secured smartphone-based architecture for prolonged monitoring of neurological gait.- Vision-Based Remote Heart Rate Variability Monitoring using Camera.- How accurate are smartphone accelerometers to identify intermittent claudication?.- Distributed Multivariate Physiological Signal Analytics for Drivers' Mental State Monitoring.- An Efficient Design of a Machine Learning-Based Elderly Fall Detector.- Characterization of home-acquired blood pressure time series using multiscale entropy for patients treated against kidney cancer.- A Heterogeneous IoT-based Architecture for Remote Monitoring of Physiological and Environmental Parameters.- An RFID based Activity of Daily Living for Elderly with Alzheimer's.- Automated Recognition and Difficulty Assessment of Boulder Routes.- e-PWV: a web application for assessing online carotid-femoral pulse wave velocity.- Automatic Autism Spectrum Disorder Detection thanks to Eye-Tracking and Neural Network-Based Approach.- Automatic detector of abnormal EEG for preterm infants.- Non-invasive Analytics based Smart System for Diabetes Monitoring.- Cloud-based Data Analytics on Human Factor Measurement to Improve Safer Transport.- Run-Time Assurance for the E-care@home System.- Scalable Framework for Distributed Case-based Reasoning for Big data analytics.- Deep Learning based Person Identification using Facial Images.
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