Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.
Автор: W. James Potter Название: Major Theories of Media Effects: Analysis and Evaluation ISBN: 1433169517 ISBN-13(EAN): 9781433169519 Издательство: Peter Lang Рейтинг: Цена: 7762.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge in the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratifications, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was originally conceptualized, its original components, patterns of empirical testing of its claims, and how the theory has developed over time. The theories are then compared and contrasted along five evaluation dimensions (scope, precision, heuristic value, empirical validity, and openness), plus one summary evaluative dimension that compares their overall utility to generating knowledge about media effects. The insights generated through these analyses and evaluations are used to address questions such as: "What is a theory?"; "Who qualifies as a theoretician?"; and, "Within the scholarly field of media effects, why are there so many theories yet so little theory usage as foundations for empirical studies?"
Concise and accessible analyses of major media effects theories—alongside helpful reference lists that handily index important literature in the field—make Major Theories of Media Effects both a vital reference for scholars and a valuable textbook for graduate and advanced undergraduate courses in media studies.
Автор: W. James Potter Название: Major Theories of Media Effects: Analysis and Evaluation ISBN: 1433169525 ISBN-13(EAN): 9781433169526 Издательство: Peter Lang Рейтинг: Цена: 20218.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge in the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratifications, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was originally conceptualized, its original components, patterns of empirical testing of its claims, and how the theory has developed over time. The theories are then compared and contrasted along five evaluation dimensions (scope, precision, heuristic value, empirical validity, and openness), plus one summary evaluative dimension that compares their overall utility to generating knowledge about media effects. The insights generated through these analyses and evaluations are used to address questions such as: "What is a theory?"; "Who qualifies as a theoretician?"; and, "Within the scholarly field of media effects, why are there so many theories yet so little theory usage as foundations for empirical studies?"
Concise and accessible analyses of major media effects theories—alongside helpful reference lists that handily index important literature in the field—make Major Theories of Media Effects both a vital reference for scholars and a valuable textbook for graduate and advanced undergraduate courses in media studies.
Автор: Hamelink Cees J Название: Global Communication ISBN: 1849204241 ISBN-13(EAN): 9781849204248 Издательство: Sage Publications Рейтинг: Цена: 6493.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A student introduction to the history, present and future of global communication from one of Europe`s most respected communication scholars.
Описание: The book believes that the formation of public diplomacy must be based on the background and ideological of global communication. Therefore, the impact of global political and cultural characteristics can be clearly seen on the policy behaviors of public diplomacy. Public diplomacy is also based on the unit of the nation-state, which means that public diplomacy is inseparable from all the decisions of the basic unit of the nation-state. This also means that the dispute on globalization in recent years has brought great impact on the survival and development environment of public diplomacy. The book acknowledges that public diplomacy is a two-way communication. Therefore, it is necessary for public diplomacy to answer questions about global communication from all aspects, especially about a nation’s history, culture, traditions and mode of thinking. In the meanwhile, at times of the emergency, public diplomacy is adopted as a guiding mechanism of public opinion, releasing the facts, background and influence of incidents; on the other hand, public diplomacy goes alongside with the foreign policy of a nation, answering questions about the nation’s path, methods and goals of its entry into the world system.
Автор: Eric Friginal, Elizabeth Mathews, Jennifer Roberts Название: English in Global Aviation: Context, Research, and Pedagogy ISBN: 1350059315 ISBN-13(EAN): 9781350059313 Издательство: Bloomsbury Academic Рейтинг: Цена: 4592.00 р. Наличие на складе: Нет в наличии.
Описание:
Taking readers step-by-step through the major issues surrounding the use of English in the global aviation industry, this book provides a clear introduction to turning research into practice in the field of English for Specific Purposes (ESP), specifically Aviation English, and a valuable case study of applied linguistics in action. With both cutting-edge research and evidence-based practice, the critical role of English in aviation is explored across a variety of contexts, including the national and global policies impacting training and language assessment for pilots, air-traffic controllers, ground staff, and students.
English in Global Aviation teaches readers how to apply linguistic research to real world, practical settings. The book uses a range of corpus-based findings and related research to provide an effective analysis of the language needs of the aviation industry and an extended look at linguistic principles in action. Readers are presented with case studies, transcriptions, radiotelephony, and a clear breakdown of the common vocabulary and phrasal patterns of aviation discourse. Students and teachers of both linguistics and aviation will discover the requirements and challenges of successful intercultural communication in this industry, as well as insights into how to teach, develop, and assess aviation English language courses.
Автор: Cassidy R. Sugimoto Название: Theories of Informetrics and Scholarly Communication ISBN: 3110298031 ISBN-13(EAN): 9783110298031 Издательство: Walter de Gruyter Цена: 13805.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Scientometrics have become an essential element in the practice and evaluation of science and research, including both the evaluation of individuals and national assessment exercises. Yet, researchers and practitioners in this field have lacked clear theories to guide their work. As early as 1981, then doctoral student Blaise Cronin published "The need for a theory of citing" —a call to arms for the fledgling scientometric community to produce foundational theories upon which the work of the field could be based. More than three decades later, the time has come to reach out the field again and ask how they have responded to this call. This book compiles the foundational theories that guide informetrics and scholarly communication research. It is a much needed compilation by leading scholars in the field that gathers together the theories that guide our understanding of authorship, citing, and impact.
The 'Milestones' essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.
Автор: Christians Clifford G. Название: Communication Theories in a Multicultural World ISBN: 1433123053 ISBN-13(EAN): 9781433123054 Издательство: Peter Lang Рейтинг: Цена: 6921.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume is an up-to-date account of communication theories from around the world. Authored by a group of eminent scholars, each chapter is a history and state-of-the-art description of the major issues in international communication theory. While the book draws on an understanding of communication theory as a product of its socio-political and cultural context, and the challenges posed by that context, it also highlights each author’s lifetime effort to critique the existing trends in communication theory and bring out the very best in each multicultural context.
Автор: Cobley Paul Название: Theories and Models of Communication ISBN: 3110240440 ISBN-13(EAN): 9783110240443 Издательство: Walter de Gruyter Рейтинг: Цена: 34206.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Open publication
This unique volume offers an overview of the diversity in research on communication: including perspectives from biology, sociality, economics, norms and human development. It includes general social science and humanities approaches to communication, from systems theory to cultural theory, as well as perspectives more specifically related to communication acts, such as linguistics and cognition. The volume also features chapters on the participants and various elements in communication processes, on possible effects and on wider consequences of mediation with technical media]. The scope of the contributions is global, and the volume is relevant to both the empirical and the philosophical traditions in human sciences. Designed as a stand-alone collection to engage undergraduates as well as postgraduates and academics, this is also the first book in, and an introduction to, the de Gruyter Mouton multi-volume Handbooks of Communication Science.
Название: Advances in Foundational Mass Communication Theories ISBN: 113805822X ISBN-13(EAN): 9781138058224 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection advances the foundational theories of mass communications, which have sustained the field of study, and refutes critics who suggest that these theories have outlived their usefulness for they prove to guide contemporary research as forcefully as ever in the digital era. It was originally published in Mass Communication and Society.
Might it be possible to rearticulate the term digital in digital media, so that it refers at least as much to the deft movements or orientations of hands and fingers (of digits) as it does to the new media technologies themselves? What if digital media are understood as manual media?
Has the academic field of media studies tended to focus too much on media, and not enough on the practices and experiences of daily living that help to give media their meaningfulness? What if media researchers were to pay more attention to knowledge-in-movement or to matters of orientation and habitation, and rather less to those of symbolic representation and cognitive interpretation?
Digital Orientations is a bold call for non-media-centric media studies (and ultimately for everyday-life studies) with a non-representational theoretical emphasis. The author engages here with a broad range of work from across the humanities and social sciences, drawing on Merleau-Ponty’s phenomenological philosophy, Ingold’s anthropology, the geographies of Massey, Seamon and Thrift, and the sociologies of Bourdieu, Sudnow and Urry.
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