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Jimmy Carter and the Birth of the Marathon Media Campaign, Amber Roessner, Robert Mann


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Автор: Amber Roessner, Robert Mann
Название:  Jimmy Carter and the Birth of the Marathon Media Campaign
ISBN: 9780807170793
Издательство: Mare Nostrum (Eurospan)
Классификация:



ISBN-10: 0807170798
Обложка/Формат: Hardcover
Страницы: 344
Вес: 0.63 кг.
Дата издания: 30.05.2020
Серия: Media and public affairs
Язык: English
Иллюстрации: 6 halftones
Размер: 231 x 168 x 31
Ключевые слова: Media studies,Elections & referenda,History of the Americas, POLITICAL SCIENCE / Political Process / Elections,HISTORY / United States / 20th Century,SOCIAL SCIENCE / Media Studies
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Поставляется из: Англии
Описание: With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns. Amber Roessners Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft and the role it played in Carters meteoric rise to the presidency. She contends that Carters underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by the manufacture of a political image. Roessner offers a new perspective on the production and consumption of media images of the peanut farmer from Plains who became the thirty-ninth president of the United States. Carters miraculous win transpired in part because of carefully cultivated publicity and advertising strategies that informed his official political persona as it evolved throughout the Democratic primary and general-election campaigns. To understand how media relations helped shape the first post-Watergate presidential election, Roessner examines the practices and working conditions of the community of political reporters, public relations agents, and advertising specialists associated with the Carter bid. She draws on materials from campaign files and strategic memoranda; radio and TV advertisements; news and entertainment broadcasts; newspaper and magazine coverage; and recent interviews with Carter, prominent members of his campaign staff, and over a dozen journalists who reported on the 1976 election and his presidency. With its focus on the inner workings of the bicentennial election, Jimmy Carter and the Birth of the Marathon Media Campaign offers an incisive view of the transition from the yearlong to the permanent campaign, from New Deal progressivism to New Right conservatism, from issues to soundbites, and from objective news analysis to partisan commentary.
Дополнительное описание: History of the Americas|Media studies|Elections and referenda / suffrage



Sanctuaries of Segregation: The Story of the Jackson Church Visit Campaign

Автор: Carter Dalton Lyon
Название: Sanctuaries of Segregation: The Story of the Jackson Church Visit Campaign
ISBN: 1496810740 ISBN-13(EAN): 9781496810748
Издательство: Mare Nostrum (Eurospan)
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Цена: 13794.00 р.
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Описание: Sanctuaries of Segregation provides the first comprehensive analysis of the Jackson, Mississippi, church visit campaign of 1963–1964 andthe efforts by segregationists to protect one of their last refuges. For ten months, integrated groups of ministers and laypeople attempted to attend Sunday worship servicesat all-white Protestant and Catholic churches in the state’s capital city. While the church visit was a common tactic of activists in the early 1960s, Jackson remained the only city where groups mounted a sustained campaign targeting a wide variety of white churches.Carter Dalton Lyon situates the visits within the context of the Jackson Movement, compares the actions to church visits and kneel-ins in other cities, and places these encounters within controversies already underway over race inside churches and denominations. He then traces the campaign from its inception in early June 1963 through Easter Sunday 1964. He highlights the motivations of the various people and organizations, the interracial dialogue that took place on the church steps, the divisions and turmoil the campaign generated within churches and denominations, the decisions by individual congregations to exclude black visitors, and the efforts by the state and the Citizens’ Council to thwart the integration attempts.Sanctuaries of Segregation offers a unique perspective on those tumultuous years. Though most churches blocked African American visitors and police stepped in to make forty arrests during the course of the campaign, Lyon reveals many examples of white ministers and laypeople stepping forward to opposesegregation. Their leadership and the constant pressure from activists seeking entrance into worship services made the churches of Jackson one of the front lines in the national struggle over civil rights.

Attacking Judges: How Campaign Advertising Influences State Supreme Court Elections

Автор: Hall Melinda
Название: Attacking Judges: How Campaign Advertising Influences State Supreme Court Elections
ISBN: 0804787956 ISBN-13(EAN): 9780804787956
Издательство: Wiley EDC
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Цена: 15616.00 р.
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Описание:

Nasty, below-the-belt campaigns, mudslinging, and character attacks. These tactics have become part and parcel of today's election politics in America, and judicial elections are no exception. Attacking Judges takes a close look at the effects of televised advertising, including harsh attacks, on state supreme court elections. Author Melinda Gann Hall investigates whether these divisive elections have damaging consequences for representative democracy. To do this, Hall focuses on two key aspects of those elections: the vote shares of justices seeking reelection and the propensity of state electorates to vote. In doing so, Attacking Judges explores vital dimensions of the conventional wisdom that campaign politics has deleterious consequences for judges, voters, and state judiciaries.

Countering the prevailing wisdom with empirically based conclusions, Hall uncovers surprising and important insights, including new revelations on how attack ads influence public engagement with judicial elections and their relative effectiveness in various types of state elections. Attacking Judges is a testament to the power of institutions in American politics and the value of empirical political science research in helping to inform some of the most significant debates on the public agenda. This book's results smartly contest and eradicate many of the fears judicial reformers have about the damaging effects of campaign negativity in modern state supreme court elections.

Attacking Judges: How Campaign Advertising Influences State Supreme Court Elections

Автор: Hall Melinda
Название: Attacking Judges: How Campaign Advertising Influences State Supreme Court Elections
ISBN: 0804793085 ISBN-13(EAN): 9780804793087
Издательство: Wiley EDC
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Цена: 3773.00 р.
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Описание:

Nasty, below-the-belt campaigns, mudslinging, and character attacks. These tactics have become part and parcel of today's election politics in America, and judicial elections are no exception. Attacking Judges takes a close look at the effects of televised advertising, including harsh attacks, on state supreme court elections. Author Melinda Gann Hall investigates whether these divisive elections have damaging consequences for representative democracy. To do this, Hall focuses on two key aspects of those elections: the vote shares of justices seeking reelection and the propensity of state electorates to vote. In doing so, Attacking Judges explores vital dimensions of the conventional wisdom that campaign politics has deleterious consequences for judges, voters, and state judiciaries.

Countering the prevailing wisdom with empirically based conclusions, Hall uncovers surprising and important insights, including new revelations on how attack ads influence public engagement with judicial elections and their relative effectiveness in various types of state elections. Attacking Judges is a testament to the power of institutions in American politics and the value of empirical political science research in helping to inform some of the most significant debates on the public agenda. This book's results smartly contest and eradicate many of the fears judicial reformers have about the damaging effects of campaign negativity in modern state supreme court elections.

The Hundred-Year Marathon: China`s Secret Strategy to Replace America as the Global Superpower

Автор: Pillsbury Michael
Название: The Hundred-Year Marathon: China`s Secret Strategy to Replace America as the Global Superpower
ISBN: 1250081343 ISBN-13(EAN): 9781250081346
Издательство: Holtzbrink(MPS)/MPS
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Цена: 1838.00 р.
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Описание: Michael Pillsbury, who has served in senior national security positions in the U.S. government since the days of Richard Nixon and Henry Kissinger, draws on Chinese documents, speeches, and books to reveal the roots of the strategy to supplant the United States as the world`s dominant power.

The 1929 Bunion Derby: Johnny Salo and the Great Footrace Across America

Автор: Kastner Charles
Название: The 1929 Bunion Derby: Johnny Salo and the Great Footrace Across America
ISBN: 081561036X ISBN-13(EAN): 9780815610366
Издательство: Mare Nostrum (Eurospan)
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Цена: 3326.00 р.
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Описание:

On March 31, 1929, seventy-seven men began an epic 3,554-mile footrace
across America that pushed their bodies to the breaking point. Nicknamed
the "Bunion Derby" by the press, this was the second and last of
two trans-America footraces held in the late 1920s. The men averaged
forty-six gut-busting miles a day during seventy-eight days of nonstop racing
that took them from New York City to Los Angeles. Among this group,
two brilliant runners, Johnny Salo of Passaic, New Jersey, and Pete Gavuzzi
of England, emerged to battle for the $25,000 first prize along
the mostly unpaved roads of 1929 America, with each man pushing the
other to go faster as the lead switched back and forth between them. To
pay the prize money, race director Charley Pyle cobbled together a traveling
vaudeville company, complete with dancing debutantes, an all-girl
band wearing pilot outfits, and blackface comedians, all housed under
the massive show tent that Pyle hoped would pack in audiences. Kastner's
engrossing account, often told from the perspective of the participants,
evokes the remarkable physical challenge the runners experienced and
clearly bolsters the argument that the last Bunion Derby was the greatest
long-distance footrace of all time.

Media Marathoning: Immersions in Morality

Автор: Perks Lisa Glebatis
Название: Media Marathoning: Immersions in Morality
ISBN: 073919674X ISBN-13(EAN): 9780739196748
Издательство: Bloomsbury
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Цена: 14553.00 р.
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Описание: Media Marathoning analyzes readers` focused engagement with story worlds. Drawing from qualitative studies of marathoners and textual analysis of commonly marathoned stories, this book presents a holistic look at the rewards, costs, and values that course through many marathoners` experiences to chart the cultural implications of media marathoning.

Journeys with Jimmy Carter and other Adventures in Media

Автор: Jagoda Barry
Название: Journeys with Jimmy Carter and other Adventures in Media
ISBN: 1646630319 ISBN-13(EAN): 9781646630318
Издательство: Неизвестно
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Цена: 1538.00 р.
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Описание:

Journeys with Jimmy Carter and Other Adventures in Media reveals deep knowledge of elections, traditional and new media, and the importance of seeking new journeys throughout one's life.

Assistant to Jimmy Carter, Emmy-winning producer for CBS coverage of the first man on the moon and the Watergate scandal, and public affairs expert Barry Jagoda writes of his dramatic roots and rise from Texas to New York City and Washington DC, becoming a noted authority on the powerful use of new and legacy media. According to Theodore H. White, the "secret weapon" for Jimmy Carter's presidential campaign, "understanding the process of television news coverage was essential for winning the White House. . . . Barry Jagoda brought that dimension to the Carter campaign."

This modern history describes effective use of media tools in politics, business development and brand promotion, and includes practical tips on the use of media to promote candidates and defeat others in 2020.

Journeys with Jimmy Carter and other Adventures in Media

Автор: Jagoda Barry
Название: Journeys with Jimmy Carter and other Adventures in Media
ISBN: 1646630335 ISBN-13(EAN): 9781646630332
Издательство: Неизвестно
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Цена: 3993.00 р.
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Sanctuaries of Segregation: The Story of the Jackson Church Visit Campaign

Автор: Lyon Carter Dalton
Название: Sanctuaries of Segregation: The Story of the Jackson Church Visit Campaign
ISBN: 149681696X ISBN-13(EAN): 9781496816962
Издательство: Mare Nostrum (Eurospan)
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Цена: 3511.00 р.
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Описание: Sanctuaries of Segregation provides the first comprehensive analysis of the Jackson, Mississippi, church visit campaign of 1963–1964 and the efforts by segregationists to protect one of their last refuges. For ten months, integrated groups of ministers and laypeople attempted to attend Sunday worship services at all-white Protestant and Catholic churches in the state’s capital city. While the church visit was a common tactic of activists in the early 1960s, Jackson remained the only city where groups mounted a sustained campaign targeting a wide variety of white churches.Carter Dalton Lyon situates the visits within the context of the Jackson Movement, compares the actions to church visits and kneel-ins in other cities, and places these encounters within controversies already underway over race inside churches and denominations. He then traces the campaign from its inception in early June 1963 through Easter Sunday 1964. He highlights the motivations of the various people and organizations, the interracial dialogue that took place on the church steps, the divisions and turmoil the campaign generated within churches and denominations, the decisions by individual congregations to exclude black visitors, and the efforts by the state and the Citizens’ Council to thwart the integration attempts.Sanctuaries of Segregation offers a unique perspective on those tumultuous years. Though most churches blocked African American visitors and police stepped in to make forty arrests during the course of the campaign, Lyon reveals many examples of white ministers and laypeople stepping forward to oppose segregation. Their leadership and the constant pressure from activists seeking entrance into worship services made the churches of Jackson one of the front lines in the national struggle over civil rights.

Tweets from the campaign trail

Название: Tweets from the campaign trail
ISBN: 3631670095 ISBN-13(EAN): 9783631670095
Издательство: Peter Lang
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Цена: 11192.00 р.
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Описание:

Hailed by many as a game-changer in political communication, Twitter has made its way into election campaigns all around the world. The European Parliamentary elections, taking place simultaneously in 28 countries, give us a unique comparative vision of the way the tool is used by candidates in different national contexts. This volume is the fruit of a research project bringing together scholars from 6 countries, specialised in communication science, media studies, linguistics and computer science. It seeks to characterise the way Twitter was used during the 2014 European election campaign, providing insights into communication styles and strategies observed in different languages and outlining methodological solutions for collecting and analysing political tweets in an electoral context.

Hoover`s FBI and the Fourth Estate: The Campaign to Control the Press and the Bureau`s Image

Автор: Cecil Matthew
Название: Hoover`s FBI and the Fourth Estate: The Campaign to Control the Press and the Bureau`s Image
ISBN: 0700619461 ISBN-13(EAN): 9780700619467
Издательство: Mare Nostrum (Eurospan)
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Цена: 7484.00 р.
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Описание: The Federal Bureau of Investigation was an agency devoted to American ideals, professionalism and scientific methods, directed by a sage and selfless leader - and anyone who said otherwise was a no-good subversive, bent on discrediting the American way of life. That was the official story and how J. Edgar Hoover made it stick - running roughshod over those same American ideals - is the story this book tells in full for the first time.From Hoover’s first tentative media contacts in the 1930s to the Bureau’s eponymous television series in the 1960s and 1970s, FBI officials laboured mightily to control the Bureau’s image - efforts that put them not-so-squarely at the forefront of the emerging field of public relations. In the face of any journalistic challenges to the FBI’s legitimacy and operations, Hoover was able to create a benign, even heroic counter narrative, thanks in part to his friends in newsrooms. Matthew Cecil’s own prodigious investigation through hundreds of thousands of pages from FBI files reveals the lengths to which Hoover and his lackeys went to use the press to hoodwink the American people. Even more sobering is how much help he got from so many in the press.Conservative journalists like broadcaster Fulton Lewis, Jr. and columnist George Sokolsky positioned themselves as “objective” defenders of Hoover’s FBI and were rewarded with access, friendship and other favours. Some of Hoover’s friends even became adjunct-FBI agents, designated as Special Service Contacts who discreetly gathered information for the Bureau. “Enemies,” on the other hand, were closely monitored and subjected to operations that disrupted their work or even undermined and ended their careers. Noted journalists like I. F. Stone, George Seldes, James A. Wechsler and many others found themselves the subjects of FBI investigations and, occasionally, named on the Bureau’s “custodial detention index,” targeted for arrest in the case of a national emergency.With experience as a political reporter, a press secretary and a scholar and professor of journalism and public relations, Matthew Cecil is uniquely qualified to conduct us through the maze of political intrigue and influence peddling that mark - and often mask - the history of the FBI. His work serves as a cautionary tale about how manipulative government agents and compliant journalists can undermine the very institutions and ideals they are tasked with protecting.


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