Stephen R Wenn, Robert Barney The Gold in the Rings: The People and Events That Transformed the Olympic Games 9780252042683

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Автор: Stephen R Wenn, Robert Barney
Название: The Gold in the Rings: The People and Events That Transformed the Olympic Games
ISBN: 9780252042683
Издательство: Mare Nostrum (Eurospan)
Классификация:

Теория организации и поведение работника в организации

Олимпийские и Паралимпийские игры

История спорта

ISBN-10: 0252042689
Обложка/Формат: Hardcover
Страницы: 360
Вес: 0.63 кг.
Дата издания: 30.01.2020
Серия: Sport and society
Язык: English
Иллюстрации: 23 black & white photographs
Размер: 163 x 241 x 24
Ключевые слова: Sports & outdoor recreation,Olympic & Paralympic games,History of sport,Organizational theory & behaviour, SPORTS & RECREATION / History,SPORTS & RECREATION / Olympics,BUSINESS & ECONOMICS / Organizational Development,SPORTS & RECREATION / General
Подзаголовок: The people and events that transformed the olympic games
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Поставляется из: Англии
Описание: Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundages uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games embrace of the business of spectacle.

Entertaining and expert, The Gold in the Rings maps the Olympics course from paragon of purity to billion-dollar profits.

The Gold in the Rings: The People and Events That Transformed the Olympic Games, Stephen R Wenn, Robert Barney