Imitation, Contagion, Suggestion, 

Название: Imitation, Contagion, Suggestion
ISBN: 1138490644 ISBN-13(EAN): 9781138490642
Издательство: Taylor&Francis
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Описание: Imitation, Contagion, Suggestion sheds important light on the ways in which society is intimately linked to and characterized by mimetic patterns.

Название: Contagion Capitalism
ISBN: 1032567996 ISBN-13(EAN): 9781032567990
Издательство: Taylor&Francis
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Автор: Centola Damon
Название: How Behavior Spreads: The Science of Complex Contagions
ISBN: 0691202427 ISBN-13(EAN): 9780691202426
Издательство: Wiley
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Цена: 3485.00 р.
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Описание:

A new, counterintuitive theory for how social networks influence the spread of behavior

New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance--occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.