Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Описание: This is a useful title for all non-native English speakers wishing to improve their language skills for these hugely popular and expanding industries.
Автор: Chen, Chris , Hall, Colin Michael , Prayag, Giri Название: Sense of Place and Place Attachment in Tourism ISBN: 036723274X ISBN-13(EAN): 9780367232740 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Place is integral to tourism. In tourism, almost all issues can ultimately be traced back to human-place interactions and human-place relationships. Sense of place, also referred to as place attachment, topophilia, and community sentiment, has received significant attention in tourism studies because it both contributes to, and is affected by, tourism.
This book, written by notable authors in the field, examines sense of place and place attachment in terms of a typology of sense of place/place attachment that includes genealogical/historical, narrative/cultural, economic, ideological, cosmological, and dynamic elements. Dimensions of place attachment such as place identity, place dependence, and affective attachment, are discussed as well as place marketing, place making, and destination management.
Complete with a range of illustrative international cases and examples ranging from Santa Claus to the importance of place in indigenous and traditional cultures, this book represents a substantial addition to knowledge on the inseparable relationship between tourism and place and will be of great interest to all upper-level students and researchers of Tourism.
Автор: Cudny, Waldemar Название: City Branding and Promotion ISBN: 1138488100 ISBN-13(EAN): 9781138488106 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
Описание: The COVID-19 pandemic brought travel to a halt and the global tourism industry has been hit hard by the disruption. This book looks at how the tourism industry could enhance its resilience and prepare for future crises more effectively. It will be an invaluable resource for practitioners in the areas of tourism and crisis management.
Автор: Sandberg, Eve Binder, Seth (Center for International Policy, USA) Название: Social Tourism at the Crossroads ISBN: 0367784742 ISBN-13(EAN): 9780367784744 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This comprehensive volume reflects recent shifts in social tourism research by focusing on target groups and the benefits or constraints of these groups in holiday participation. It was originally published as a special issue of the Journal of Policy Research in Tourism, Leisure and Events.
Автор: Stausberg, Michael Название: Religion and Tourism ISBN: 0415549310 ISBN-13(EAN): 9780415549318 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Stausberg, Michael Название: Religion and Tourism ISBN: 0415549329 ISBN-13(EAN): 9780415549325 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Gravari-Barbas, Maria Название: Tourism Imaginaries at the Disciplinary Crossroads ISBN: 1032242442 ISBN-13(EAN): 9781032242446 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Нет в наличии.
Автор: Matusitz, Jonathan (University of Central Florida, USA) Berisha, Elena Название: Rural Youth at the Crossroads ISBN: 0367507390 ISBN-13(EAN): 9780367507398 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Having chapters by an international group of scholars and academics, Rural Youth at the Crossroads discusses the challenges and contexts facing youth from rural communities in countries with legacies of socialism undergoing social, political, and economic transition.
Автор: Nyssens, Marthe Название: Social Enterprise ISBN: 0415378796 ISBN-13(EAN): 9780415378796 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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