Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Helen Joseph-Armstrong Название: Draping for Apparel Design ISBN: 1609012402 ISBN-13(EAN): 9781609012403 Издательство: Bloomsbury Academic Рейтинг: Цена: 14256.00 р. Наличие на складе: Нет в наличии.
Описание: The third edition of Draping for Apparel Design combines Joseph-Armstrong’s classic step-by-step instructions with a user-friendly layout. To show how to turn two-dimensional drawings into three-dimensional garments, the author presents the following three draping principles and techniques: manipulating dart excess, adding fullness, and contour draping. New and updated design projects illustrate how to prepare a draping plan. Design analyses identify the creative elements of each design and help determine draping techniques required to develop patterns. This text emphasizes the importance of draping foundation garments for building more complex designs. Designers will gain essential skills to creatively apply draping techniques to their own designs.
Автор: B Renholdt Название: Performing Tourist Places ISBN: 1138269417 ISBN-13(EAN): 9781138269415 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book looks at the making and the consuming of places in the contemporary world. Illustrated through a case on Denmark, it considers the general arguments about the intersections of places, performances and peoples. It is shown that those who are visitors to a place in part produce that place through their performances. Places are intertwined with people through various systems that generate and reproduce performances in and of that place. These systems comprise networks of ’hosts, guests, buildings, objects and machines’ that contingently realize particular performances of specific places. The studies reported here further develop what we might describe as the ’new mobility’ paradigm that is developing within the social sciences.
Автор: Baker Название: Wigs and Make-up for Theatre, TV and Film ISBN: 1138177709 ISBN-13(EAN): 9781138177703 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: First Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.
Название: Inside the Mouse: Work and Play at Disney World ISBN: 0822316242 ISBN-13(EAN): 9780822316244 Издательство: Wiley EDC Рейтинг: Цена: 3773.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This entertaining and playful book views Disney World as much more than the site of an ideal family vacation. Blending personal meditations, interviews, photographs, and cultural analysis, Inside the Mouse looks at Disney World’s architecture and design, its consumer practices, and its use of Disney characters and themes. This book takes the reader on an alternative ride through "the happiest place on earth" while asking "What makes this forty-three-square-mile theme park the quintessential embodiment of American leisure?" Turning away from the programmed entertainment that Disney presents, the authors take a peek behind the scenes of everyday experience at Disney World. In their consideration of the park as both private corporate enterprise and public urban environment, the authors focus on questions concerning the production and consumption of leisure. Featuring over fifty photographs and interviews with workers that strip "cast members" of their cartoon costumes, this captivating work illustrates the high-pressure dynamics of the typical family vacation as well as a tour of Disney World that looks beyond the controlled facade of themed attractions. As projects like EuroDisney and the proposed Disney America test the strength of the Disney cultural monolith, Inside the Mouse provides a timely assessment of the serious business of supplying pleasure in contemporary U.S. culture. Written for the general reader interested in the many worlds of Disney, this engrossing volume will also find fans among students and scholars of cultural studies.
Автор: Branden Buehler Название: Front Office Fantasies: The Rise of Managerial Sports Media ISBN: 0252045629 ISBN-13(EAN): 9780252045622 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 13794.00 р. Наличие на складе: Нет в наличии.
Описание: Front office executives have become high-profile commentators, movie and video game protagonists, and role models for a generation raised in the data-driven, financialized world of contemporary sports. Branden Buehler examines the media transformation of these once obscure management figures into esteemed experts and sporting idols.
Moving from Moneyball and Football Manager to coverage of analytics gurus like Daryl Morey, Buehler shows how a fixation on managerial moves has taken hold across the entire sports media landscape. Buehler’s chapter-by-chapter look at specific media forms illustrates different facets of the managerial craze while analyzing the related effects on what fans see, hear, and play. Throughout, Buehler explores the unsettling implications of exalting the management class and its logics, in the process arguing that sports media’s managerial lionization serves as one of the clearest reflections of major material and ideological changes taking place across culture and society.
Insightful and timely, Front Office Fantasies reveals how sports media moved the action from the field to the executive suite.
Автор: Duckworth, Michael Название: Going International: English for Tourism: Workbook ISBN: 0194574024 ISBN-13(EAN): 9780194574020 Издательство: Oxford University Press Рейтинг: Цена: 200.00 р. Наличие на складе: Нет в наличии.
Описание: This is an upper-intermediate English language course aimed at people training for or already employed in the tourism industry. It replaces Five Star English and will have a broad international appeal. The syllabus is topic-based. Each of the twelve units offers a range of reading and listening tasks developed from authentic sources, practising language in ways that students will use it in real life, e.g. role plays using the language of complaint, or planning a tour.
Автор: Clifton Название: Hospitality Security ISBN: 1439874360 ISBN-13(EAN): 9781439874363 Издательство: Taylor&Francis Рейтинг: Цена: 8709.00 р. Наличие на складе: Поставка под заказ.
Описание: A security director must have knowledge of criminal and civil law, risk and personnel management, budgeting and finance, and a host of other areas in order to be effective. Hospitality Security: Managing Security in Today’s Hotel, Lodging, Entertainment, and Tourism Environment provides experience-based, proven methods for preventing and resolving the challenges faced by today’s hospitality practitioner.Designed for both novice security professionals and industry veterans in need of a reference, the book covers: Risk assessment, where threats and vulnerabilities are calculated with probabilities to determine risk The security plan, where you decide how to apply various layers of control to mitigate the risks Budgeting: the amount of money available to implement the plan determines the next step Policies: how to document policies into a security manual, training manual, emergency procedures manual, and incident action plan Staffing: scheduling, wages, deployment, and contract security Training, including specialized topics such as use of force and bike patrol Physical security and patrol procedures Alarm and camera systems and various software programs Emergency procedures and response Investigations, interviews, and crime analysis Executive skills: learning from proven leadership styles Ideal for novices and veterans alike, this accessible, reader-friendly primer enables security directors to evaluate what risks are inherent to hospitality environments, analyze those risks through threat and vulnerability assessments, and develop methods to mitigate or eliminate them—all the while keeping customers and personnel safe and improving the bottom line.
Автор: Angel Miguel Название: Sustainability in Hospitality ISBN: 1783531991 ISBN-13(EAN): 9781783531998 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.
Автор: Cudny, Waldemar Название: City Branding and Promotion ISBN: 1138488100 ISBN-13(EAN): 9781138488106 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
Автор: Hall Название: Tourism and Innovation ISBN: 1138060828 ISBN-13(EAN): 9781138060821 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This ground-breaking volume on the relationships between tourism and innovation provides an overview of relevant innovation theories, and related literatures on entrepreneurship, productivity, regional development and competitiveness, and their significance to contemporary tourism practices.
Автор: Vanessa Ratten, Vitor Braga, Jose Alvarez-Garcia, Maria de la Cruz del Rio-Rama Название: Tourism Innovation: Technology, Sustainability and Creativity ISBN: 0367077892 ISBN-13(EAN): 9780367077891 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book showcases the innovations in tourism through a creativity, sustainability and technology perspective, and is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.
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