Consumption, Psychology and Practice Theories, Wilson, Tony
Автор: Wilson, Tony (university Malaysia Sarawak) Название: Consumption, psychology and practice theories ISBN: 1138123935 ISBN-13(EAN): 9781138123939 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a research platform retracing the theory of practices research from its philosophical beginning towards a shared territory that can be located, recognized as being past and present hermeneutics.
Название: Digitalizing consumption ISBN: 1138124893 ISBN-13(EAN): 9781138124899 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. Social media, mobile internet, smartphones, mobile apps, virtual fashion and digital retailing are merging with traditional consumption. As a result, we see this whole sphere is itself supported by the new market of digital devices. These "market devices" are significant in that they are not only consumed but are also increasingly used by consumers to consume.
This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital devices, especially in terms of gender, ethics and power relations. Bringing together contributions from international and interdisciplinary scholars, this coherent and insightful collection studies how the shaping of product markets are deeply intertwined and mediated by different market devices.
Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, and particularly the use of market devices in consumers' everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.
Автор: Wolfgang Drobetz Название: Global Stock Markets ISBN: 3824472724 ISBN-13(EAN): 9783824472727 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "While the state-preference approach is perhaps more general than the mean- variance approach and provides an elegant framework for investigating theo- retical issues, it is unfortunately difficult to give it empirical content. " I The state of the art in asset pricing has substantially changed over the past years. While the seminal CAPM represents an equilibrium model derived under rather restrictive assumptions on preferences or return distributions and places a lot of emphasis on the efficiency of a somehow arbitrary market portfolio, subsequent models were much less restrictive with respect to the underlying economic struc- ture. For example, the arbitrage pricing theory maintains the linear relationship between risk and return simply by assuming the absence of arbitrage profits. While empirically more tractable than the CAPM, the main drawback of arbitrage pricing models is that they do not provide much insight into the economic and dynamic nature of risk premia. The "conditional" CAPM provides an elegant econometric framework to characterize how changing economic conditions de- termine the variability of multiple risk premia. However, this framework still re- quires some rather ad-hoc assumptions about the economic nature of the pricing kernel. An ingenious next step in asset pricing modeling was therefore to revert the question to be addressed. Instead of placing strong restrictions on distribu- tions and preferences, observed returns are used to derive restrictions which must be imposed on the stochastic properties of the pricing kernel. A simple Euler-type equation is typically used to characterize that approach.
Описание: Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis regarding consumer behaviour has to be modified. This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.
Автор: Jean-Pierre Durand Название: Creating the New Worker ISBN: 3319932594 ISBN-13(EAN): 9783319932590 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the relationship between the changing nature of capitalism and the creation of the new worker. In a changing global economy, work - as the activity that structures individuals in capitalism both socially and psychologically - is being undermined.
Combining a Gramscian critique of contemporary patterns of capitalist labour control with Lacanian psychoanalysis, Durand examines what kinds of human beings are emerging in and through modern work, or on its margins.
Creating the New Worker will be of interest to students and scholars who engage in the sociology and psychology of work, economics, and labour.
Автор: Sheth, Jagdish Название: Genes, climate, and consumption culture ISBN: 1787434125 ISBN-13(EAN): 9781787434127 Издательство: Emerald Рейтинг: Цена: 8332.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing from decades of research, Genes,Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption.
Название: Canonical Authors in Consumption Theory ISBN: 1138648965 ISBN-13(EAN): 9781138648968 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Canonical Authors in Consumption Theory is the first work to compile the contributions of the greatest social thinkers in the global conversation about consumption and consumer culture. A prestigious reference work, it offers original chapters by the world's most prominent thought leaders and surveys how the work of historical theorists has influenced and shaped consumption theory, both through history and at the cutting edge of research.
Consumption is at the core of contemporary lifestyles, of political successes and failures and of discussions around sustainability and environmental change. Contemporary consumer culture shapes modern identities, and is the engine of the globalizing capitalist economy. Still, most social theorizations over the last century and a half have addressed production processes rather than consumption processes. This is about to change. Studies of consumption play an increasing role as a topic and a domain of study in marketing, anthropology, sociology and cultural studies.
Currently, there is no single compilation that systematically links scholarly work published by the greatest social thinkers of the last 150 years to the understanding of contemporary consumer society. This book provides a solid framework for understanding the relevance of these canonical authors in social theory to facilitate analysis of consumer culture, and to act as a comprehensive reference point for consumer researchers, doctoral students and practitioners.
Автор: Michel Kostecki Название: The Durable Use of Consumer Products ISBN: 0792381459 ISBN-13(EAN): 9780792381457 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a study of the marketing aspects of product durability and optimal use of consumer durables. This book is useful to government specialists and consumer lobbyists concerned with efficient consumption, client orientation, and waste avoidance. It offers various insights on how to move towards the goal of the optimal use of consumer products.
Автор: Elizabeth B Goldsmith Название: Social Influence and Sustainable Consumption ISBN: 3319207377 ISBN-13(EAN): 9783319207377 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior.
Автор: A. Parment Название: Marketing to the 90s Generation ISBN: 1137444290 ISBN-13(EAN): 9781137444295 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
Автор: Durand Jean-Pierre Название: Creating the New Worker: Work, Consumption and Subordination ISBN: 3030066231 ISBN-13(EAN): 9783030066239 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the relationship between the changing nature of capitalism and the creation of the new worker. In a changing global economy, work - as the activity that structures individuals in capitalism both socially and psychologically - is being undermined.
Combining a Gramscian critique of contemporary patterns of capitalist labour control with Lacanian psychoanalysis, Durand examines what kinds of human beings are emerging in and through modern work, or on its margins.
Creating the New Worker will be of interest to students and scholars who engage in the sociology and psychology of work, economics, and labour.
Автор: Santos, Ganassali, Casarin, Laak Название: Consumption Culture In Europe ISBN: 146662857X ISBN-13(EAN): 9781466628571 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24116.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Although studies indicate the assumption of one single European market, other research emphasises European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. <br><br><em>Consumption Culture in Europe: Insight into the Beverage Industry</em> brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.|Although studies indicate the assumption of one single European market, other research emphasises European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. <br><br><em>Consumption Culture in Europe: Insight into the Beverage Industry</em> brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.
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