Entrepreneurship for the Creative and Cultural Industries, Kolb, Bonita M.
Старое издание
Автор: Kolb, Bonita M. Название: Entrepreneurship for the Creative and Cultural Industries ISBN: 0367419734 ISBN-13(EAN): 9780367419738 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Поставка под заказ.
Описание: This book will teach the basics of business in a way relevant to the challenges of running a small business marketing a creative product.Whether it is understanding the basics of business language or using social media marketing, this textbook covers the entrepreneurial skills required to succeed in the creative sector.
Автор: McCormick, Kate Jr, D. Wylie McVay Название: Pharmaceutical Process Design and Management ISBN: 1138255505 ISBN-13(EAN): 9781138255500 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A quality product or service is the successful and profitable outcome of organising resources, as judged by the final customer. Every business unit needs processes in order to do this effectively; and all processes must be documented so that achievements can be measured and future improvements planned and implemented. Pharmaceutical Process Design and Management takes a step-wise approach to process management. It presents the various elements comprising a process (man, machine, materials, method and environment); it looks at quality control and quality assurance, tools for quality improvements and ways of structuring a process into discrete, fully accountable elements; it proposes that for processes to run successfully, all operators must be the initial problem-solvers; finally, it illustrates how, with the right tools, every problem can be broken down into solvable elements. Learn how to deploy a science and risk-based approach to pharmaceutical manufacturing, by taking a fundamental approach to process design and management and, as a consequence, keep your customers satisfied and your profits healthy.
Автор: Parker Simon C Название: Economics of Entrepreneurship ISBN: 1316621715 ISBN-13(EAN): 9781316621714 Издательство: Cambridge University Press Рейтинг: Цена: 12461.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The second edition is designed to be used both as a textbook for specialist degree courses on the economics of entrepreneurship, and as a reference text for academic research in the field. Gives an in-depth treatment of the determinants of entrepreneurship and its outcomes, providing a comprehensive and up-to-date overview of pertinent literature.
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
Автор: Elisa Innerhofer; Harald Pechlaner; Elena Borin Название: Entrepreneurship in Culture and Creative Industries ISBN: 3319655051 ISBN-13(EAN): 9783319655055 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explains and analyzes entrepreneurship and cultural management issues in the creative and cultural sectors and discusses the impacts of economic, social and structural changes on cultural entrepreneurship.
Over 70 in-depth interviews of Fintech Founders provide lessons from some of the most successful fintech entrepreneurs that will help you understand the challenges and opportunities of applying technology and collaboration to solve some key problems of the financial services industry. This book is for entrepreneurs, for people working inside of large organizations and everyone in between who is interested to learn the secrets of successful entrepreneurs.
In this advice-filled resource, Rubini gathers advice that comes from a diverse range of financial services niches including financing, banking, payments, wealth management, insurance, and cryptocurrencies, to help you harness the insights of thought leaders. Those working inside the financial services industry and those interested in working in or starting up businesses in financial services will learn valuable lessons on how to take an idea forward, how to find the right business founders, how to seek funding, how to learn from initial mistakes, and how to define and reposition your business model. Rubini also inquires into the future of fintech and uncovers provoking and insightful predictions.
Автор: Kelly Sara Название: Personal Branding for Entrepreneurial Journalists and Creati ISBN: 1138218472 ISBN-13(EAN): 9781138218475 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion.
Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Mukti Khaire introduces readers to three industry players: creators, producers (who bring to market and distribute cultural goods), and intermediaries (who critique and rave about them). Case studies of firms from Chanel and Penguin to tastemakers like the Pritzker Prize and The Sundance Institute illuminate how these professionals construct a vital value chain. Highlighting the role of "pioneer entrepreneurs"—who carve out space for radical, new product categories—Khaire illustrates how creative professionals influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways.
Автор: Elisa Innerhofer; Harald Pechlaner; Elena Borin Название: Entrepreneurship in Culture and Creative Industries ISBN: 3319880454 ISBN-13(EAN): 9783319880457 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explains and analyzes entrepreneurship and cultural management issues in the creative and cultural sectors and discusses the impacts of economic, social and structural changes on cultural entrepreneurship. The expert contributions investigate the role of cultural entrepreneurship in regional and destination management and development by presenting best practice examples. It offers various interdisciplinary approaches, including perspectives from the fields of entrepreneurship and management, regional and destination management and development, sociology, psychology, innovation as well as creative industries, and also features articles exploring cultural entrepreneurship on a corporate as well as on a spatial level – or in other words in regions and destinations.
Описание: The uncertain and turbulent environment in which artists operate is similar to the environment faced by new ventures and this book offers a comparison between managing start-ups and managing artists. New case studies from a range of international perspectives reveal the practical realities of artist career development in the creative sector.
Автор: Jones Candace, Lorenzen Mark, Sapsed Jonathan Название: Oxford Handbook of the Creative and Cultural Industries ISBN: 0199603510 ISBN-13(EAN): 9780199603510 Издательство: Oxford Academ Рейтинг: Цена: 19008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses creative industries from the perspectives of economics, management, psychology, law, geography, and policy. The book combines views on how creativity is turned into economic, business and social value, as well as contemporary trends, digital technologies and creative industries in emerging economies such as China and India
Автор: Hardy Yong Xiang; Patricia Ann Walker Название: China Cultural and Creative Industries Reports 2013 ISBN: 3662523345 ISBN-13(EAN): 9783662523346 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a collection of detailed, high quality reports on the growth of China`s cultural and creative industries, which will help researchers to better understand policy changes, future trends and investment opportunities.
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