Автор: Gbadamosi Ayantunji Название: Contemporary Issues in Marketing ISBN: 1526478889 ISBN-13(EAN): 9781526478887 Издательство: Sage Publications Рейтинг: Цена: 9029.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contemporary Issues in Marketing brings together theory and practitioners` perspectives to present a coherent understanding of topical issues in marketing.
Автор: Desbordes Michel, Richelieu Andre Название: Global Sport Marketing: Contemporary Issues and Practice ISBN: 1138795828 ISBN-13(EAN): 9781138795822 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
Автор: Foroudi Pantea Название: Contemporary Issues in Branding ISBN: 1138368547 ISBN-13(EAN): 9781138368545 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era.
Автор: Desbordes Michel, Richelieu Andre Название: Global Sport Marketing: Contemporary Issues and Practice ISBN: 0415507200 ISBN-13(EAN): 9780415507202 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
Автор: Branch John Название: Contemporary Issues in Digital Marketing ISBN: 1911450239 ISBN-13(EAN): 9781911450238 Издательство: Неизвестно Цена: 7357.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Despite pervasive digitaltechnologies, digital marketing is still in its infancy. The term digitalmarketing is commonly used but its meaning is far from concise. This bookexplores the realities of digital marketing, with contributions from academicsand practitioners, expert in the field.
Автор: Munzner Название: Visualization Analysis and Design ISBN: 1466508914 ISBN-13(EAN): 9781466508910 Издательство: Taylor&Francis Рейтинг: Цена: 10717.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Learn How to Design Effective Visualization Systems
Visualization Analysis and Design provides a systematic, comprehensive framework for thinking about visualization in terms of principles and design choices. The book features a unified approach encompassing information visualization techniques for abstract data, scientific visualization techniques for spatial data, and visual analytics techniques for interweaving data transformation and analysis with interactive visual exploration. It emphasizes the careful validation of effectiveness and the consideration of function before form.
The book breaks down visualization design according to three questions: what data users need to see, why users need to carry out their tasks, and how the visual representations proposed can be constructed and manipulated. It walks readers through the use of space and color to visually encode data in a view, the trade-offs between changing a single view and using multiple linked views, and the ways to reduce the amount of data shown in each view. The book concludes with six case studies analyzed in detail with the full framework.
The book is suitable for a broad set of readers, from beginners to more experienced visualization designers. It does not assume any previous experience in programming, mathematics, human-computer interaction, or graphic design and can be used in an introductory visualization course at the graduate or undergraduate level.
Автор: Bandyopadhyay Subir Название: Contemporary Research in E-Branding ISBN: 1599048132 ISBN-13(EAN): 9781599048130 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24453.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers research on various global issues of the Internet as a central organizing platform for integrating marketing communications.
Автор: Tadajewski Название: Critical Marketing - Issues in Contemporary Marketing ISBN: 0470511982 ISBN-13(EAN): 9780470511985 Издательство: Wiley Рейтинг: Цена: 8077.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.
Автор: Ayantunji Gbadamosi Название: Contemporary Issues in Marketing: Principles and Practice ISBN: 1526478862 ISBN-13(EAN): 9781526478863 Издательство: Sage Publications Рейтинг: Цена: 28037.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contemporary Issues in Marketing brings together theory and practitioners` perspectives to present a coherent understanding of topical issues in marketing.
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