Описание: The challenges associated with the struggles for attainment of the Sustainable Development Goals and objectives are diverse and complex. Productive failures and emerging practices are identified, analyzed and promulgated for cross-learning by, and the inspiration of, like-minded individuals, organizations, communities, and nations worldwide.
Описание: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace.Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
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