Public Relations, Cooperation, and Justice, Marsh, Charles

Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short
Название: Strategic Writing
ISBN: 1138037109 ISBN-13(EAN): 9781138037106
Издательство: Taylor&Francis
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Цена: 16078.00 р.
Наличие на складе: Поставка под заказ.

Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

Автор: Anthony Davis
Название: Master S Mastering Public Relations
ISBN: 0230549306 ISBN-13(EAN): 9780230549302
Издательство: Springer
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Цена: 4890.00 р.
Наличие на складе: Поставка под заказ.

Описание: Takes a strategic management approach to exploring public relations. This book includes case studies and examples to provide an interpretation of both theory and practice. It includes sections on the history of PR, the use of the Internet for PR, the PR occupation and the development of PR practice. It also contains PR theory and case studies.

Автор: Kerrigan, Ken
Название: Our future in public relations
ISBN: 1839095997 ISBN-13(EAN): 9781839095993
Издательство: Emerald
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Цена: 9349.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In an era of fake news and diminishing trust, it`s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.

Автор: Betteke van Ruler, Ana Tkalac Vercic and Dejan Ver
Название: Public relations metrics
ISBN: 0805862730 ISBN-13(EAN): 9780805862737
Издательство: Taylor&Francis
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Цена: 7961.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Автор: Talal M Almutairi, Dean Kruckeberg
Название: Public Relations in the Gulf Cooperation Countries: An Arab Perspective
ISBN: 1138479705 ISBN-13(EAN): 9781138479708
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region.

Автор: McLisky
Название: English for Public Relations: for academic Purposes TB
ISBN: 185964533X ISBN-13(EAN): 9781859645338
Издательство: Garnet Education
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Цена: 2794.00 р.
Наличие на складе: Нет в наличии.

Описание: A faculty-specific series for students in higher education.

Автор: Moore Simon, Hьbscher Roland
Название: Strategic Communication and AI: Public Relations with Intelligent User Interfaces
ISBN: 0367627795 ISBN-13(EAN): 9780367627799
Издательство: Taylor&Francis
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Цена: 7961.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.