Описание: Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.
Автор: Bader Christine Название: Girl Meets Oil: The Evolution of a Corporate Idealist ISBN: 1937134881 ISBN-13(EAN): 9781937134884 Издательство: Taylor&Francis Рейтинг: Цена: 3826.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There is an invisible army of people deep inside the world s biggest and best-known companies, pushing for safer and more responsible practices. They are trying to prevent the next Rana Plaza factory collapse, the next Deepwater Horizon explosion, the next Foxconn labor abuses. Obviously, they don t always succeed. Christine Bader, current Director of Social Responsibility for Amazon, is one of those people. She worked for and loved BP and then-CEO John Browne s lofty rhetoric on climate change and human rightsuntil a string of fatal BP accidents, Browne s abrupt resignation under a cloud of scandal, and the start of Tony Hayward s tenure as chief executive, which would end with the Deepwater Horizon disaster. Bader s story of working deep inside the belly of the beast is unique in its details, but not in its themes: of feeling like an outsider both inside the company (accused of being a closet activist) and out (assumed to be a corporate shill); of getting mixed messages from senior management; of being frustrated with corporate life but committed to pushing for change from within. "The Evolution of a Corporate Idealist: When Girl Meets Oil" is based on Bader s experience with BP and then with a United Nations effort to prevent and address human rights abuses linked to business. Using her story as its skeleton, Bader weaves in the stories of other Corporate Idealists working inside some of the world's biggest and best-known companies. "The Evolution of a Corporate Idealist: Girl Meets Oil" is based on Bader s experience with BP and then with a United Nations effort to prevent and address human rights abuses linked to business. Using her story as its skeleton, Bader weaves in the stories of other Corporate Idealists working inside some of the world's biggest and best-known companies."
Автор: Hunter, Paul Название: Corporate strategy (remastered) ii ISBN: 0367473208 ISBN-13(EAN): 9780367473204 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As the second book this book is designed to explain, demonstrate and illustrate the way in which Third Wave Strategy can applied to practice from a dynamic, agile, practical and holistic perspective.
Автор: Haslam Название: Redefining Business Models ISBN: 0415679915 ISBN-13(EAN): 9780415679916 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The world has moved on in the advanced economies where credit based financial systems coupled with malleable accounting systems disconnect capitalization and wealth accumulation from GDP trajectories and financial surplus. This, the book argues, is the product of economic, financial and cultural imperatives that privilege and encourage financial leverage for wealth accumulation. This text re-works business models for a financialized world and presents a distinctive insight into the way in which national, corporate and focal firm business models have adapted and evolved. It also shows how, in the current financial crisis, financial disturbances can be amplified, transmitted and made porous, by accounting systems, threatening economic stability. By making visible the tensions and contradictions embedded in this process of economic development, the authors have constructed a loose business model conceptual framework that is also grounded in accounting. This is a valuable resource for practitioners, academics and policy makers with an interest in management, accounting and economic policy.
Автор: Eric Viardot Название: The Timeless Principles of Successful Business Strategy ISBN: 3662544881 ISBN-13(EAN): 9783662544884 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines established firms that have endured for a century and more, presenting ten lessons that reveal the fundamentals of long-term corporate strategy. Countering short-term thinking, these are principles to be pondered and used case-by-case.
Автор: Loosemore, Martin (university Of New South Wales, Australia) Phua, Florence (university Of Reading, Uk) Название: Responsible corporate strategy in construction and engineering ISBN: 0415459109 ISBN-13(EAN): 9780415459105 Издательство: Taylor&Francis Рейтинг: Цена: 9033.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The role that communities have to play in the evolution and implementation of an effective strategy is often overlooked. This book addresses how consulting and contracting firms in the construction and engineering industries integrate corporate social responsibility into business strategy and how this translates into better business performance.
Описание: Addresses how consulting and contracting firms in the construction and engineering industries integrate corporate social responsibility into business strategy and how this translates into better business performance. This book offers examples that is suitable for managers who have to deal with the reality of the industry on a day-to-day basis.
Автор: Hunter, Paul Название: Corporate Strategy (Remastered) I ISBN: 0367499576 ISBN-13(EAN): 9780367499570 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A dynamic, fresh approach to the practice of strategy that provides insight into ways to adapt to disruptive forces of digital, social, societal and environmental change while also seeking to invent new opportunity in new industries and markets altogether.
Автор: Argenti, John Название: Corporate planning ISBN: 1138564117 ISBN-13(EAN): 9781138564114 Издательство: Taylor&Francis Рейтинг: Цена: 18374.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Originally published in 1968. Corporate planning is now an established part of management thinking. John Argenti had a large part to play in introducing the technique to British management. His book shows how the manager can apply corporate planning in his own company with a very clear idea of why he is introducing it, what to expect from it, how to start, and what to avoid. This title will be of interest to students of business studies and management.
Автор: Mark Anthony Camilleri Название: Strategic Corporate Communication in the Digital Age ISBN: 1800712650 ISBN-13(EAN): 9781800712652 Издательство: Emerald Рейтинг: Цена: 15041.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Автор: Argenti, John Название: Practical corporate planning ISBN: 1138564222 ISBN-13(EAN): 9781138564220 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book, originally published in 1980, John Argenti deliberately and systematically strips away the sophisticated methods for corporate planning to get down to a practical corporate planning process that works. This accessible book uses no jargon or maths, and will be of interest to students of management and business studies. It is also aimed at chief executives, managing directors and other very senior executives in companies and non-profit-making organisations.
Автор: Kokubu Katsuhiko, Nagasaka Yoshiyuki Название: Sustainability Management And Business Strategy In Asia ISBN: 9811200181 ISBN-13(EAN): 9789811200182 Издательство: World Scientific Publishing Рейтинг: Цена: 14256.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sustainability is a concept that unifies the environment, economy, and society, and has spread as a key concept in enterprise management. The United Nations adopted the Sustainable Development Goals (SDGs) in 2015, which require worldwide efforts to reach a sustainable society, and also applies to private enterprises.Sustainability should be developed in connection with management strategy, and Asia's role, including that of Japan, is important to improve global sustainability. This book addresses how sustainability management in the Asian context is currently practised and proposes practices for the future.Investigation of the effect of business domain characteristics on the integration of sustainability and management, and elucidation of the process and features of EMCS (Environmental Management Control System) inside and outside of companies have been indicated. The book points that companies need to use and design Sustainability Management Control Systems in order to implement a CSR (Corporate Social Responsibility) strategy and match employees' behavior to CSR activities.MFCA (Material Flow Cost Accounting) has started to expand rapidly into other Asian industries from Japan as a method of Environmental Management Control. The fundamental idea and procedure of MFCA and many case examples of Japanese MFCA have been reported. These findings help us to consider a policy for continuous use of MFCA. Moreover, the relationship between Toyota Production System and MFCA has been explained and 'Material Flow Time Costing' as a new management accounting concept is proposed.Based on the literature review, the study has made recommendations for Asian companies' strategic management and governmental policy-making to improve both quality and quantity of sustainability disclosure in Asia. One of the papers has identified the development and implementation of social and environmental accounting by Indonesian state-owned enterprises and their determining factors. In a Japanese manufacture, the effect of smoothed production has been analyzed as an example of environmental management. This led to an increase in production quality without additional capital spending.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
