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Branded Entertainment in South Korea, Yoon, Hyunsun (Catherine)


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Цена: 8573.00р.
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При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
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Автор: Yoon, Hyunsun (Catherine)
Название:  Branded Entertainment in South Korea
ISBN: 9780367205317
Издательство: Taylor&Francis
Классификация:


ISBN-10: 0367205319
Обложка/Формат: Hardback
Страницы: 128
Вес: 0.22 кг.
Дата издания: 01.08.2020
Серия: Routledge Critical Advertising Studies
Язык: English
Иллюстрации: 1 tables, black and white
Размер: 142 x 222 x 13
Читательская аудитория: Undergraduate
Основная тема: Asian Studies
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание: Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.


The biz :

Автор: Moore, Schuyler M.,
Название: The biz :
ISBN: 1935247182 ISBN-13(EAN): 9781935247180
Издательство: Gazelle Book Services
Рейтинг:
Цена: 4783.00 р.
Наличие на складе: Поставка под заказ.

Описание: Today's film industry is a legal and financial obstacle course that independent filmmakers must learn to master. The most comprehensive guide to negotiating that obstacle course is The Biz, a highly accessible overview of the industry's important business, legal, and financial aspects.

Filled with industry-savvy advice, it clearly explains

€ raising financing

€ business structuring

€ securities laws

€ budgeting essentials

€ dealing with the guilds

€ loans

€ completion guarantees

€ distribution deals

€ video on demand

€ virtual reality

€ calculating net profits

€ film-industry accounting practices and contingent payments

€ copyright, publicity, and trademark laws

€ screen credits and talent demands

€ litigation problems

€ bankruptcy

€ taxation of film companies

€ film-industry business jargon

]€]and much more, including many useful sample forms and agreements.

The 5th Edition adds much new material, including the most current information on video on demand and virtual reality, the thoro

Privacy in the New Media Age

Автор: Mills Jon L.
Название: Privacy in the New Media Age
ISBN: 0813060583 ISBN-13(EAN): 9780813060583
Издательство: Mare Nostrum (Eurospan)
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Цена: 3756.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Balancing personal dignity and first amendment concerns has become increasingly challenging in the new media age, when, for example, bloggers have no editors and perhaps no moral restraints. Unlimited and unrestricted internet speech has left thousands of victims in its wake, most of them silenced after the media cycle moves on. While the history of free speech and press has noble origins rooted in democratic theory, can society protect those who are harassed, stalked, and misrepresented online while maintaining a free society?Jon Mills, one of the nation's top provacy experts and advocates, maps out this complex problem. He discuses the need for forethought and creative remedies, looking at solutions already implemented by the European Union and comparing them to the antiquated provacy laws still extant in the United States. In his search for solutions, Mills closely examines an array of cases, some of them immediately recognizable beacuse of their notoriety and extensive media coverage. In a context of almost instantaneous global communications, where technology moves faster than the law, Mills traces the sharp edge between freedom of expression and the individual dignity that privacy preseves.

The Journalist`s Guide to American Law

Автор: Nockleby
Название: The Journalist`s Guide to American Law
ISBN: 0415884721 ISBN-13(EAN): 9780415884723
Издательство: Taylor&Francis
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Цена: 11023.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This easy-to-use guidebook offers an overview of American law that should find a place on the desk of any journalism student or professional journalist. The Journalist’s Guide to American Law provides an overview of major legal principles and issues in practical terms for journalists covering any aspect of the legal system. The book’s organization captures both the bird’s-eye view of the subject and offers an easy reference guide when the professional needs to understand a distinct legal concept. The areas covered range from professional concerns such as the First Amendment, cameras in the courtroom, Sunshine laws, and access to government documents to general legal matters such as the institutions of law and the lawmaking function of the judiciary, core constitutional principles such as separation of powers and judicial review, and the day-to-day functioning of courts. Equally at home on the desk of the general assignment reporter or the legal correspondent, as well as their producers and editors, the book equips the journalist with the knowledge required to translate complex legal notions into plain English.

Branded Entertainment and Cinema

Автор: Dagnino
Название: Branded Entertainment and Cinema
ISBN: 0815348525 ISBN-13(EAN): 9780815348528
Издательство: Taylor&Francis
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Цена: 9492.00 р.
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Описание: Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.

Branded Bodies, Rhetoric, and the Neoliberal Nation-State

Автор: Wingard Jennifer
Название: Branded Bodies, Rhetoric, and the Neoliberal Nation-State
ISBN: 1498511791 ISBN-13(EAN): 9781498511797
Издательство: Bloomsbury
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Цена: 6534.00 р.
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Описание: Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States` most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed "bodies" are identified through branding. By showing how brands are assembled to create affective threats, this book articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding.

Dealmaking in the Film & Television Industry: From Negotiations to Final Contracts

Автор: Litwak Mark
Название: Dealmaking in the Film & Television Industry: From Negotiations to Final Contracts
ISBN: 1935247166 ISBN-13(EAN): 9781935247166
Издательство: Gazelle Book Services
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Цена: 7934.00 р.
Наличие на складе: Поставка под заказ.

Описание: Dealmakingthe popular, award-winning self-defense book for everyone working in the film and television industryis now expanded (with more than 120 additional pages) and updated to include the latest legal rulings and entertainment technology developments. Addressing a general, non-attorney readership, it is a fascinating, highly accessible guide to current entertainment laws peculiarities, creative practices, and practical applications. Armed with Dealmaking, filmmakers can save themselves thousands of dollars in legal fees as they navigate the shark-infested waters of the entertainment business. Whether youre a producer, writer, director, or actor, Mark Litwak will help you make the most of your business dealings while steering you clear of the many contractual traps that may await you.

Data Analytics Applications in Gaming and Entertainment

Автор: Gunter Wallner
Название: Data Analytics Applications in Gaming and Entertainment
ISBN: 1138104434 ISBN-13(EAN): 9781138104433
Издательство: Taylor&Francis
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Цена: 16078.00 р.
Наличие на складе: Поставка под заказ.

Описание: Over the last decade big data and data mining has received growing interest and importance in game production to process and draw actionable insights from large volumes of player-related data in order to inform game design, to ensure customer satisfaction, to maximize revenues, and to drive technical innovation.

Entertainment industry :

Автор: Haupert, Michael J.
Название: Entertainment industry :
ISBN: 1598845942 ISBN-13(EAN): 9781598845945
Издательство: Marston Book Services
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Цена: 9900.00 р.
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Описание: This book serves as a one-stop source for comprehensive information on the entertainment industry, providing a historical overview of the economics of the field, a series of short biographies of the impact makers, and an extensive annotated bibliography of more sources for in-depth research.

Law of Mass Communications: Freedom and Control of Print and Broadcast Media

Автор: Bill Loving, Michael T. Martinez
Название: Law of Mass Communications: Freedom and Control of Print and Broadcast Media
ISBN: 1684676878 ISBN-13(EAN): 9781684676873
Издательство: Mare Nostrum (Eurospan)
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Цена: 23701.00 р.
Наличие на складе: Нет в наличии.

Описание: Addresses attacks on the media from people who don`t like uncomfortable truths. The book informs readers of the rights that protect the media and explains the value those rights have that are vitally important to our democracy, now more than ever. The text retains ""old-school"" research and analysis coupled with continuing developments in media law.

Entertainment Industries: Entertainment as a Cultural System

Автор: McKee Alan, Collis Christy, Hamley Ben
Название: Entertainment Industries: Entertainment as a Cultural System
ISBN: 1138008966 ISBN-13(EAN): 9781138008960
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Описание: Entertainment Industries is the first book to map entertainment as a cultural system. Including work from world-renowned analysts such as Henry Jenkins and Jonathan Gray, this innovative collection explains what entertainment is and how it works. This book was originally published as a special issue of Continuum: Journal of Media & Cultural Studies.

Entertainment Values

Автор: Stephen Harrington
Название: Entertainment Values
ISBN: 1137472898 ISBN-13(EAN): 9781137472892
Издательство: Springer
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Цена: 16769.00 р.
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Описание: 1. How can we value entertainment? And, why does it matter? Stephen Harrington.- 2. What is Entertainment? The value of industry definitions: Christy Collis.-3. From toyetic to toyesis: the cultural value of merchandising: Jason Bainbridge.- 4. Screaming on a Ride To Nowhere: What Roller Coasters Teach Us about Being Human: Dana Anderson and Malcolm Burt.-5. Entertainment for the Mind, Body and Spirit: Tyrha M. Lindsey-Warren.-6. Talking Miley: The Value of Celebrity Gossip: Toija Cinque and Sean Redmond.- 7. MasterChef Australia: educating and empowering through entertainment: Katherine Kirkwood.- 8. Public and private adolescent lives: the educational value of entertainment: Pilar Lacasa, Laura Mйndez and Sara Cortйs.- 9 From Moomba to The Dreaming: Indigenous Australia, Popular Music and Cultural Reconciliation: Andrew King.- 10. Entering The Newsroom: The Sociocultural Value of 'Semi-Fictional' Entertainment and Popular CommunicationChris Peters.- 11 What if 'journalism' is the problem?: Entertainment and the 'de-mediatization' of politics: Stephen Harrington.- 12 Spoof videos: Entertainment and Alternative Memory in China: Henry Siling Li.- 13. Decoding Memes: Barthes' Punctum, Feminist Standpoint Theory, and the Political Significance of #YesAllWomen: Whitney Phillips and Ryan M. Milner.- 14. Why I wasn't interested in Hitchcock until I turned 40: Valuing films as entertainment: Alan McKee.- 15. Fluff, frivolity and the fabulous Samantha Jones: Representations of public relations in entertainment: Ella Chorazy and Stephen Harrington.- 16. From Deep Throat to Don Jon: the pornographication of cinematic entertainment: Brian McNair.- 17 To Understand the Futures of Filmgoing, We Must Know Its Histories: Henry Jenkins.-

Portugal`s Global Cinema: Industry, History and Culture

Автор: Mariana Liz
Название: Portugal`s Global Cinema: Industry, History and Culture
ISBN: 1350248096 ISBN-13(EAN): 9781350248090
Издательство: Bloomsbury Academic
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Цена: 4750.00 р.
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Описание: Portuguese cinema has become increasingly prominent on the international film festival circuit, proving the country's size belies its cultural impact. From the prestige of directors Manoel de Oliveira, Pedro Costa and Miguel Gomes, to box-office hit La Cage Doree, aspects of Portuguese national cinema are widely visible although the output is comparatively small compared to European players like the UK, Germany and France. Considering this strange discrepancy prompts the question: how can Portuguese cinema be characterised and thought about in a global context? Accumulating expertise from an international group of scholars, this book investigates the shifting significance of the nation, Europe and the globe for the way in which Portuguese film is managed on the international stage. Chapters argue that film industry professionals and artisans must navigate complex globalised systems that inform their filmmaking decisions. Expectations from multi-cultural audiences, as well as demands from business investors and the criteria for critical accolades put pressure on Portuguese cinema to negotiate, for example, how far to retain national identities on screen and how to interact with `popular' and `art' film tropes and labels. Exploring themes typical of Portuguese visual culture - including social exclusion and unemployment, issues of realism and authenticity, and addressing Portugal's postcolonial status - this book is a valuable study of interest to the ever-growing number of scholars looking outside the usual canons of European cinema, and those researching the ongoing implications of national cinema's global networks.


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