Описание: This book explores one of the most disruptive aspects of the Trump presidency. Exploring the communications apparatus and rhetoric (including Twitter), Diane Heath demonstrates that his individual approach has yielded changes in tone, language, style and a loss of institutional skill and capacity to lead.
Автор: Stephen J. Heidt, Mary E. Stuckey Название: Reading the Presidency: Advances in Presidential Rhetoric ISBN: 1433166062 ISBN-13(EAN): 9781433166068 Издательство: Peter Lang Рейтинг: Цена: 10187.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This edited collection explores ways to better understand the rhetorical workings of political executives, especially the United States president. Scholars of the presidency, rhetorical theorists and critics, and various authors examine the ways in which presidents use the institution, the media, and popular culture to instantiate, expand, and wield executive power.
Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.
Is the creation of the presidential image part of a carefully conceived public relations strategy or result of the president's critics and opponents? Can the way the media interpret a presidents' actions and words alter their image? And how much influence do cultural outputs contribute to the construction of a presidential image? Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.
Описание: Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.Is the creation of the presidential image part of a carefully conceived public relations strategy or result of the president's critics and opponents? Can the way the media interpret a presidents' actions and words alter their image? And how much influence do cultural outputs contribute to the construction of a presidential image?Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.
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