Описание: Filling a long-standing gap both in women's history and in the material history of class culture, this book is a unique and necessary reassessment of the social and cultural scene during the inter-war period in England. By combing over the everyday practices of working-class girls in 1920s and 30s England, including a sharp focus on Bermondsey south-east London and oral testimony from women who grew up in the period, Milcoy demonstrates the persistence and ingenuity with which these teenagers gained access to the commercial leisure culture of the day, from hairstyles and fashionable dress to films, music, and dances. She shows how this access had a startling ripple effect, transforming the way young women rehearsed and contested their identities so that play, rather than work, became the primary mechanism for defining subjectivity and constructing femininity. When the Girls Come Out to Play is a refreshing and nuanced take on the social and cultural history of England between the World Wars.
Автор: Reic Ivna Название: Events Marketing Management ISBN: 0415533589 ISBN-13(EAN): 9780415533584 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.
In order to market events effectively, it is vital to consider marketing of events from the organiser's perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin - the supply and the demand - in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students' knowledge.
This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
Автор: Carlton S. Van Doren, George B. Priddle, John E. Lewis Название: Land and Leisure: Concepts and Methods in Outdoor Recreation ISBN: 0367133288 ISBN-13(EAN): 9780367133283 Издательство: Taylor&Francis Рейтинг: Цена: 17609.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: First published in 1974. Land and Leisure introduces the student to all aspects of recreational land use - spatial, economic, behavioural and physical. Its interdisciplinary approach will enable students to understand the problems, concepts, methods and approaches helpful in furthering and integrating their knowledge of recreational resources.
Автор: Tebbutt Melanie Название: Being Boys: Youth, Leisure and Identity in the Inter-War Years ISBN: 071906614X ISBN-13(EAN): 9780719066146 Издательство: NBN International Рейтинг: Цена: 5280.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers a fresh and original approach to the masculinities, subjectivities and emotions of working-class young men, and makes a distinctive contribution to the history of leisure and interwar youth. -- .
Автор: David Rowe Название: Global Media Sport: Flows, Forms and Futures ISBN: 1472539427 ISBN-13(EAN): 9781472539427 Издательство: Bloomsbury Academic Рейтинг: Цена: 5384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media? In order to answer these questions, this book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East, and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose ramifications extend far beyond the fields of play and national contexts in which sport events take place. The book will appraise and analyse the state of sports television, rise of new sports media, emergence of hybrid sport cultural forms, eruption of sport-related political controversies, scandals and power struggles, mutations of forms of global sport fandom, and projections of the future of global media sport. In bringing together the latest research from across a number of disciplines, this book offers an exciting contribution to the emerging field of global sports media.
Автор: Gems Gerald R. Название: The Athletic Crusade: Sport and American Cultural Imperialism ISBN: 0803245335 ISBN-13(EAN): 9780803245334 Издательство: Wiley EDC Рейтинг: Цена: 3430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Athletic Crusade is the first book to systematically analyze the role of sports in the expansion of U.S. empire from the 1890s through World War II. Gerald R. Gems details how white, Anglo-Saxon Protestant males set the standard for inclusion within American society, transferred that standard to foreign territories, and subtly used American sports to instill allegedly desirable racial, moral, and commercial virtues in colonial subjects. In the realm of such expansion, sports provided a less harsh, less militaristic means of instilling belief in a dominant system’s values and principles than more overt methods such as war.
The process of change, however, had unexpected consequences as subordinate groups adapted or even rejected American overtures. Sport became a means for nonwhites to challenge whiteness, Social Darwinism, and cultural hegemony by establishing their own physical prowess, claiming a measure of esteem, and creating a greater sense of national identity. Gems shows the direct influence of sports in Hawaii, the Philippines, Puerto Rico, Cuba, and the Dominican Republic and explores their comparatively minimal influence in countries such as China and Japan.
Amid increasing globalization, The Athletic Crusade offers a welcome perspective on how the United States has attempted to spread its influence in the past and the implications for the future of indigenous and other societies.
Автор: Zsuzsanna Benk?; Ishwar Modi; Kl?ra Tark? Название: Leisure, Health and Well-Being ISBN: 3319332562 ISBN-13(EAN): 9783319332567 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Healthy leisure and Leisureful health - Introductory "State of the Art" by Zsuzsanna Benkő.- Part 1. "Go West".- 1.1. Ethical Aspects of Leisure Choices and the Autonomous Chooser by Colin Wringe.- 1.2. 'This Side of Paradise': The Role of On-Line Fandom in the Construction of Leisure, Wellbeing and the Lifeworld by Karl Spracklen.- 1.3. Lunchboxes, Health, Leisure and Well-being: Analysing the connections by Vicki Harman and Benedetta Cappellini.- 1.4. Wellness customers and their needs by Peter Kalkowski and Gerd Paul.- 1.5. Leisure activities in care homes - how do they relate to the well being of the elderly? by Dietmar Goelitz, Christine Trenkamp and Peter Paulus.- Part 2. The "Visegrad Four" .- 2.1. Leisure and Pleasure: Healthy, Useful, Pleasant - Why Don't We Do? by Gyцrgy Bбrdos and Jъlia Бbrahбm.- 2.2. Trapped by sense of comfort - leisure time consumption habits from the aspect of economic psychology by Lбszlу L. Lippai.- 2.3. Associations of sedentary lifestyle and negative mood state with the risk of breast cancer by Melinda Lбtos, Zita Sбndor, Pбlma Kriston, Rуzsa Havancsбk, Zoltбn Horvбth, Attila Paszt, Zsolt Simonka, Gyцrgy Lбzбr, Mбrta Csabai.- 2.4. The role of leisure in prevention and treatment of addiction by Katalin Lacsбn, Zoltбn Arany and Attila Farkas.- 2.5. Rethinking the relationship between sport, recreation and tourism by Ferenc Győri and Lбszlу Balogh.- 2.6. Lifestyle research among upper-primary and secondary school pupils in Hungary, Southern Great Plains Region (2012) by Klбra Tarkу and Zsuzsanna Benkő.- 2.7. Youth & Leisure Time by Adam Nagy, Levente Szйkely and Mбrta Barbarics.- 2.8. Facebook-diagnostics: detection of mental hygiene problems based on online traces by Gyцrgy Csepeli and Richбrd Nagyfi.- 2.9. Leisure time activities and lifelong learning by Iva Jedličkovб.- 2.10. Patterns of Leisure Time Activities in the Context of a Youth Festival in Romania by Kбlmбn Ercsei, Zita Kiss, Rйka Plungor, Jъlia Szabу and Valйr Veres.- 2.11. Ethnicity, leisure and popular culture by Justyna Kijonka.- 2.12. Leisure as a mean of older people's integration (On the example of Silesian Voivodeship inhabitants) by Agata Zygmunt.- Part 3 "OH, East is East ... ".- 3.1. Leisure, Health and Well-Being: The Ultimate Quest of Humanity by Ishwar Modi.- 3.2. Lifestyle, Health and Leisure: A Study of the Social Structure of Tai Phakes of Assam, India. by Pranjal Sarma.- 3.3 Leisure Time Activities among Elderly in India by Smita Suresh Awachar.- 3.4. Professional English language study as a creative leisure time by Natalya Malygina and Catherine Shiriaeva.- 3.5. On the Value of Park and Public Health by Ma Huidi.- 3.6. Role of Leisure Acts and Mental Health by Anju Beniwal.- Epilogue by The Editors
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