Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.
Описание: Innovations in Social Marketing and Public Health Communication
Автор: Simon Sweeney Название: English for Business Communication Student`s book 2 ed. ISBN: 0521754496 ISBN-13(EAN): 9780521754491 Издательство: Cambridge University Press Рейтинг: Цена: 247.00 р. Наличие на складе: Нет в наличии.
Описание: English for Business Communications is a short course for managers who need to improve their communicative ability when: socializing using the telephone taking part in meetings negotiating presenting The focus is on building confidence and improving fluency. Key features - Modular approach for greater flexibility - Focus on listening and speaking - Language and communication skis checklists for all 15 units - realistic communication activities - new self-study sections for all 15 units to enhance effectiveness Components Student's Book Teacher's Book Audio Cassette Set (2) Audio CD (2)
Описание: 21st Century Communication is a four-level series that uses powerful ideas from TED Talks to teach learners to think critically and communicate effectively. Through authentic models of effective communication, students build fluency in the listening and speaking skills needed to achieve academic and personal success.
Автор: Gavin Ambrose Название: Design Thinking for Visual Communication ISBN: 1472572718 ISBN-13(EAN): 9781472572714 Издательство: Bloomsbury Academic Рейтинг: Цена: 3800.00 р. Наличие на складе: Нет в наличии.
Описание: How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
Описание: Good Practice is a course for doctors and medical students who need to communicate with patients in English; the course can be used in the classroom or for self-study.
Автор: Donoghue Anthony Название: Statistical Thinking through Media Examples ISBN: 1516565533 ISBN-13(EAN): 9781516565535 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 10402.00 р. Наличие на складе: Нет в наличии.
Описание: Statistical Thinking through Media Examples uses real-world examples from various media to give students an introduction to fundamentals of statistical thinking. Unlike many standard texts in the discipline, the book focuses on conceptual understanding – the meaning behind mathematical calculations rather than the calculations themselves. Written in accessible language, the book begins by discussing the importance of learning how to assess the quality of research results presented by the media. This understanding creates an essential context for subsequent chapters on questioning study design including polls and surveys, reasoning with variation in data measurements, understanding probability, confidence intervals, hypothesis testing, and linear regression. Students also learn how statistics can be misused and manipulated by researchers to provide a desired result. The second edition features new coverage of select topics, including ANOVA, Chi-Square tests, and multiple linear regression. Every chapter references online resources or includes in-depth discussion to draw connections between statistical concepts and media examples, such as studies on alcohol consumption and cardiovascular health, American football and brain injury, public mass shootings, dishonesty in scientific research, and more. Statistical Thinking through Media Examples is an ideal resource for any course that deals with introductory statistics, particularly those in the health and social sciences, journalism, and business.
Автор: Trenholm, Sarah Название: Thinking Through Communication ISBN: 0367860031 ISBN-13(EAN): 9780367860035 Издательство: Taylor&Francis Рейтинг: Цена: 32921.00 р. Наличие на складе: Поставка под заказ.
Описание: The ninth edition of this textbook for hybrid introductory communication courses provides a balanced introduction to the fundamental principles of communication. This edition highlights how new technologies are changing the ways we think about communication, with updated examples, and gives special attention to relevant critical theory.
Описание: 21st Century Communication is a four-level series that uses powerful ideas from TED Talks to teach learners to think critically and communicate effectively. Through authentic models of effective communication, students build fluency in the listening and speaking skills needed to achieve academic and personal success.
Описание: 21st Century Communication is a four-level series that uses powerful ideas from TED Talks to teach learners to think critically and communicate effectively. Through authentic models of effective communication, students build fluency in the listening and speaking skills needed to achieve academic and personal success.
Описание: Good Practice is a course for doctors and medical students who need to communicate with patients in English; the course can be used in the classroom or for self-study.
Описание: Good Practice is a course for doctors and medical students who need to communicate with patients in English; the course can be used in the classroom or for self-study.
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