Routledge Companion to International Hospitality Management, 

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 9508.00 р. 13583.00 -30%
Наличие на складе: Есть (1 шт.)
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Название: The Routledge Companion to the Geography of International Business
ISBN: 1138953342 ISBN-13(EAN): 9781138953345
Издательство: Taylor&Francis
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Цена: 33686.00 р.
Наличие на складе: Поставка под заказ.

Описание: The fields of geography and international business share an interest in the same phenomena, whilst each provides both a differing perspective and different research methods in attempting to understand those phenomena. This book crystallises how the complementarities between the two fields may fruitfully and best be exploited.

Автор: Hsu
Название: The Routledge Handbook of Tourism Research
ISBN: 0789037041 ISBN-13(EAN): 9780789037046
Издательство: Taylor&Francis
Рейтинг:
Цена: 33686.00 р.
Наличие на складе: Поставка под заказ.

Описание: Provides a review and analysis of Tourism Research. This book is organised around topical themes and moves logically with a review of the beginnings of tourism research, to a discussion of emerging forms of tourism and future direction, which are supported with numerous international examples from the planning and development stage.