Описание: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Автор: Lent, Robin Tour, Genevieve Название: Selling luxury ISBN: 0470457996 ISBN-13(EAN): 9780470457993 Издательство: Wiley Рейтинг: Цена: 3960.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Proven principles and tactics for successful selling in the expanding luxury goods market Customers of high-end products hold extremely high expectations in terms of customer service.
Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms.
In this pioneering study, authors Abbie Griffin, Raymond L. Price, and Bruce A. Vojak detail who these serial innovators are and how they develop novel products, ranging from salt-free seasonings to improved electronics in companies such as Alberto Culver, Hewlett-Packard, and Procter & Gamble. Based on interviews with over 50 serial innovators and an even larger pool of their co-workers, managers and human resources teams, the authors reveal key insights about how to better understand, emulate, enable, support, and manage these unique and important individuals for long-term corporate success. Interestingly, the book finds that serial innovators are instrumental both in cases where firms are aware of clear market demands, and in scenarios when companies take risks on new investments, creating a consumer need.
For over 25 years, research on innovation has taken the perspective that new product development can be managed like any other (complex) process of the firm. While a highly structured and closely supervised approach is helpful in creating incremental innovations, this book finds that it is not conducive to creating breakthrough innovations. The text argues that the drive to routinize innovation has gone too far; in fact, so far as to limit many mature firms' ability to create breakthrough innovations. In today's economy, with the future of so many large firms on the line, this book is a clarion call to businesses to rethink how to nurture and thrive on their innovative workforce.
Автор: Grayson, David Название: Social Intrapreneurism and All That Jazz ISBN: 1783530510 ISBN-13(EAN): 9781783530519 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips and can influence the purchase decisions and behaviors of millions of others.
Автор: Gray, Dave Brown, Sunni Macanufo, James Название: Gamestorming ISBN: 0596804172 ISBN-13(EAN): 9780596804176 Издательство: Wiley Рейтинг: Цена: 5067.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Full of practical, proven solutions to common workplace challenges, Gamestorming is a toolkit for inventors, explorers and change agents who want to use design thinking to navigate successfully in complex and uncertain knowledge and information spaces.
Описание: RE:Think Innovation shows how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time and ties individual employee competence with innovation techniques to direct corporate outcomes.
So much to read, so little time? Get a brief overview of The Innovator's Dilemma--the bestselling business book about disruption and how companies adapt.
Named one of the most important business books ever written by the Economist and the winner of the Global Business Book Award, The Innovator's Dilemma uses true stories of the successes and failures of prominent companies to analyze why great firms fail when faced with critical market and technological innovation.
In this summary of Clayton Christensen's book for entrepreneurs, managers, CEOs, and business leaders, you'll learn:
Why sometimes "doing the right thing" can be the wrong thing, especially when faced with disruptive technology
Why most companies, even good ones, struggle to adapt their business practices
What executives can do to ensure both the short-term health and long-term survival of their organizations
With historical context, chapter-by-chapter overviews, important quotes, definitions of key terms, and other features, this summary and analysis of The Innovator's Dilemma is intended to complement your reading experience and bring you closer to a great work of nonfiction.
The Innovator's Mindset was first and foremost written with the innovator in mind. With approximately only 1% of all innovations succeeding in the marketplace, the pursuit of success and the chances of failure are extremely high. With odds like those there is a great need for advice on how to navigate the innovation field. Inside are insights, advice, true stories, experiences and examples of what it takes to become a successful innovator from the author's firsthand knowledge. It also stresses the importance of being mentally ready and why preparation is so important to help face coming challenges. Additionally, there is a call for all individuals wanting to make positive changes in this world especially when it comes to countering poverty. With the ideas in this book it is hoped that all innovators reach their goals.
About the Author
Gabriel V. Lechuga, a successful entrepreneur currently living in Rancho Mirage, California, went from tradesman to manufacturer. His career began as a young man working in the Plumbing Industry on the construction side. He worked hands on in the trade and motivated himself to learn the mechanical side of the industry. As he immersed himself in understanding plumbing codes and plumbing systems design, he acquired more knowledge of the larger industry. During that time, he visualized products that would help make jobs easier, and developed his "innovators mindset". He took a chance on bringing his first of many innovations to the industry thirty years ago, which continues generating millions of dollars of revenue annually.
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