Описание: To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs's uncompromising ways, you can see Simplicity in everything Apple does: the way it's structured, the way it innovates, and the way it speaks to its customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple's ways that made Segall appreciate the power of Simplicity--and inspired him to help others benefit from it. In "Insanely Simple," you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You'll also learn, for example, how to: - Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers--as Jobs proved when he replaced over twenty product models with a lineup of four. - Think Small: Swearing allegiance to the concept of "small groups of smart people" raises both morale and productivity. - Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions. - Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers. - Think War: Giving yourself an unfair advantage--using every weapon at your disposal--is the best way to ensure that your ideas survive unscathed. Segall brings Apple's quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you'll discover how companies that leverage this power can stand out from competitors--and individuals who master it can become critical assets to their organizations.
Автор: Ken Segall Название: Insanely Simple ISBN: 067092119X ISBN-13(EAN): 9780670921195 Издательство: Random House - Penguin Рейтинг: Цена: 1715.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: To Steve Jobs, Simplicity wasn`t just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. This title reveals the ten elements of Simplicity that have driven Apple`s success - which you can use to propel your own organisation.
Автор: Segall Seth Zuihō Название: Buddhism and Human Flourishing: A Modern Western Perspective ISBN: 3030370267 ISBN-13(EAN): 9783030370268 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Buddha and Aristotle offer competing visions of the best possible life to which human beings can aspire. In this volume, Seth Zuihō Segall compares Theravāda and Mahāyāna accounts of enlightenment with Aristotelian and neo-Aristotelian accounts of eudaimonia, and proposes a syncretic model of eudaimonic enlightenment that, given prevalent Western beliefs about well-being and human flourishing, provides a credible new end-goal for modern Western Buddhist practice. He then demonstrates how this proposed synthesis is already deeply reflected in contemporary Western Buddhist rhetoric. Segall re-evaluates traditional Buddhist teachings on desire, attachment, aversion, nirvāṇa, and selfhood from the eudaimonic enlightenment perspective, and explores the perspective's ethical and metaphysical implications.
Автор: Segall Lee Название: Kixl`s Think It Overs ISBN: 1258991314 ISBN-13(EAN): 9781258991319 Издательство: Неизвестно Цена: 4037.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Segall, Ariel (security Architect And Trusted Computing Expert, Akamai Technologies) Название: Trusted platform modules ISBN: 1849198934 ISBN-13(EAN): 9781849198936 Издательство: Неизвестно Рейтинг: Цена: 21726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book describes the primary uses for Trusted Platform Modules (TPMs) and practical considerations such as when TPMs can and should be used, when they shouldn`t be, what advantages they provide, and how to actually make use of them, with use cases and worked examples of how to implement these use cases on a real system.
Автор: Segall Erik Название: Not Yet ISBN: 1941861679 ISBN-13(EAN): 9781941861677 Издательство: Неизвестно Рейтинг: Цена: 3166.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Aaron Clifton, a social worker at the Suicide Prevention & Crisis Hotline Center, is tormented by the request to help his ailing grandmother kill herself. is grandmother in death.
Автор: Segall Jacob Bernard Название: Romanian Folk Tales: Retold from the Original ISBN: 1164471074 ISBN-13(EAN): 9781164471073 Издательство: Неизвестно Цена: 6796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides an analysis of the social and cultural impacts of war, social unrest and political violence in two societies that have undergone traumatic conflict and upheaval.
Автор: Segall, Barbara Название: Pots and Plants ISBN: 1845333551 ISBN-13(EAN): 9781845333553 Издательство: Hachette UK Рейтинг: Цена: 1930.00 р. Наличие на складе: Поставка под заказ.
Описание: Provides a groundbreaking exploration of how groups use cultural forms to navigate memories of violation and to create new political identities.
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