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Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career, McGraw Peter


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Автор: McGraw Peter
Название:  Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career
ISBN: 9781544508078
Издательство: Lioncrest Publishing
Классификация:

ISBN-10: 1544508077
Обложка/Формат: Paperback
Страницы: 324
Вес: 0.41 кг.
Дата издания: 01.04.2020
Язык: English
Размер: 216 x 140 x 19
Читательская аудитория: General (us: trade)
Подзаголовок: What the masters of comedy can teach you about breaking rules, being fearless, and building a serious career
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Поставляется из: США
Описание:

What do comedians know about killing it in business? Just ask a behavioral economist who teaches MBAs by day and decodes comedy by night. Dr. Peter McGraw--a business school professor, professional speaker, and founder of the Humor Research Lab (aka HuRL)--translates the genius and madness of the worlds funniest people into powerful prescriptions for professional success.

Drawing on cutting-edge research, case studies, and his own comedy successes (and failures), Peter reveals surprising business lessons from the masters of comedy:

  • What Bill Murray and Groucho Marx know about career management.

  • Why Dave Chappelle and Joan Rivers are a blueprint for brand building.

  • What Tina Fey and Amy Poehler can teach you about leadership and teamwork.

  • How Jerry Seinfelds daily rituals made him the wealthiest comic alive.

The insights in Shtick to Business will help you improve innovation and outsmart the competition. Youll build new skills--enhanced creativity, better decision-making, and a marketing mindset--to launch a business, tackle tough management problems, and build a serious career. And youll never have to tell a joke.




Practical Electronics for Inventors, Fourth Edition

Автор: Scherz Paul, Monk Simon
Название: Practical Electronics for Inventors, Fourth Edition
ISBN: 1259587541 ISBN-13(EAN): 9781259587542
Издательство: McGraw-Hill
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Цена: 6069.00 р.
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Описание: This fully updated, hands-on guide teaches all the electronics skills necessary to become a successful inventor

McGraw-Hill`s Conversational American English: The Illustrated Guide to Everyday Expressions of American English

Автор: Spears Richard, Birner Betty J., Kleinedler Steven
Название: McGraw-Hill`s Conversational American English: The Illustrated Guide to Everyday Expressions of American English
ISBN: 0071741313 ISBN-13(EAN): 9780071741316
Издательство: McGraw-Hill
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Цена: 3945.00 р.
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Описание: More than 3,000 contemporary expressions cover all aspects of basic communication, for intermediate and advanced learners of English.

Cultures and Organizations: Software for the Mind, Third Edition

Автор: Hofstede Geert, Hofstede Gert Jan, Minkov Michael
Название: Cultures and Organizations: Software for the Mind, Third Edition
ISBN: 0071664181 ISBN-13(EAN): 9780071664189
Издательство: McGraw-Hill
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Цена: 5559.00 р.
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Описание: A study of how the place where we grew up shapes the way we think, feel, and act - with new dimensions and perspectives. Based on research conducted in more than seventy countries over a forty-year span, this title examines what drives people apart - when cooperation is so clearly in everyone`s interest.

Easy French Step-by-Step

Автор: Rochester, M.B.
Название: Easy French Step-by-Step
ISBN: 0071453873 ISBN-13(EAN): 9780071453875
Издательство: McGraw-Hill
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Цена: 2229.00 р.
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Описание: Get up and running with French.

How to Talk to Anyone

Автор: Lowndes Leil, Lowndes Leil
Название: How to Talk to Anyone
ISBN: 007141858X ISBN-13(EAN): 9780071418584
Издательство: McGraw-Hill
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Цена: 2057.00 р.
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Описание:

""You'll not only break the ice, you'll melt it away with your new skills."" -- Larry King

""The lost art of verbal communication may be revitalized by Leil Lowndes."" -- Harvey McKay, author of ""How to Swim with the Sharks Without Being Eaten Alive""

What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover ) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?"

What it boils down to is a more skillful way of dealing with people.

The author has spent her career teaching people how to communicate for success. In her book "How to Talk to Anyone" (Contemporary Books, October 2003) Lowndes offers 92 easy and effective sure-fire success techniques-- she takes the reader from first meeting all the way up to sophisticated techniques used by the big winners in life. In this information-packed book you'll find: 9 ways to make a dynamite first impression 14 ways to master small talk, "big talk," and body language 14 ways to walk and talk like a VIP or celebrity 6 ways to sound like an insider in any crowd 7 ways to establish deep subliminal rapport with anyone 9 ways to feed someone's ego (and know when NOT to ) 11 ways to make your phone a powerful communications tool 15 ways to work a party like a politician works a room 7 ways to talk with tigers and not get eaten alive

In her trademark entertaining and straight-shooting style, Leil gives the techniques catchy names so you'll remember them when you really need them, including: "Rubberneck the Room," "Be a Copyclass," "Come Hither Hands," "Bare Their Hot Button," "The Great Scorecard in the Sky," and "Play the Tombstone Game," for big success in your social life, romance, and business.

"How to Talk to Anyone," which is an update of her popular book, "Talking the Winner's Way" (see the 5-star reviews of the latter) is based on solid research about techniques that work

By the way, don't confuse "How to Talk to Anyone" with one of Leil's previous books, "How to Talk to Anybody About Anything." This one is completely different

The Official Guide to the GRE General Test, Third Edition

Название: The Official Guide to the GRE General Test, Third Edition
ISBN: 1259862410 ISBN-13(EAN): 9781259862410
Издательство: McGraw-Hill
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Цена: 5489.00 р.
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Описание: The updated, expanded official guide to the GRE (R) revised General Test-complete with practice tests and expert advice from the test makers.

Easy spanish step-by-step

Автор: Bregstein, Barbara
Название: Easy spanish step-by-step
ISBN: 0071463380 ISBN-13(EAN): 9780071463386
Издательство: McGraw-Hill
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Цена: 1886.00 р.
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Описание: A clear, concise guide to Spanish that presents grammar, verbs and vocabulary in order of usefulness, so that students can communicate with confidence almost immediately.

Talking to  "Crazy ": How to Deal with the Irrational and Impossible People in Your Life

Автор: Goulston Mark
Название: Talking to "Crazy ": How to Deal with the Irrational and Impossible People in Your Life
ISBN: 0814439292 ISBN-13(EAN): 9780814439296
Издательство: McGraw-Hill
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Цена: 3171.00 р.
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Описание: "Finally The book that helps you deal with irrational, impossible people." -- Oprah's Book Club 2.0

Let's face it: we all know people who are downright irrational. No matter how hard you try to reason with them, it never works. So what's the solution? How do you talk to someone who just won't listen? What can you do with an unrealistic boss, an angry spouse, or an overly emotional friend?

You can't win by ignoring the insanity--and you can't argue it away. But you can stop it cold. Top-ranked psychiatrist and communication expert Mark Goulston shows you how in Talking to "Crazy", a life-changing book for everyone trapped in maddening personal or professional relationships.

Goulston unlocks the mysteries of the irrational mind, and explains how faulty thinking patterns develop. His keen insights are matched by a set of counterintuitive strategies proven to defuse crazy behavior, along with scripts, examples, and exercises that teach you how to use them. You'll learn:

Why people act the way they do - How instinctive responses can exacerbate the situation--and what to do instead - When to confront a problem and when to walk away - How to activate the Sanity Cycle--which quickly transforms you from threat to ally - How to use 14 simple, but effective communication techniques, including assertive submission flattery, the kiss-off, and more - And much more

You can't reason with unreasonable people--but you can reach them. This powerful and practical book shows you how.

The Complete Rigger`s Apprentice: Tools and Techniques for Modern and Traditional Rigging

Автор: Toss Brion
Название: The Complete Rigger`s Apprentice: Tools and Techniques for Modern and Traditional Rigging
ISBN: 0071849785 ISBN-13(EAN): 9780071849784
Издательство: McGraw-Hill
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Цена: 6176.00 р.
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Описание: The encyclopedia of sailboat rigging and marlinspike arts-updated to reflect the latest materials and methods

Masters of private equity and venture capital

Автор: Finkel, Robert Greising, David
Название: Masters of private equity and venture capital
ISBN: 0071624600 ISBN-13(EAN): 9780071624602
Издательство: McGraw-Hill
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Цена: 6387.00 р.
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Описание: Ten leading private investors share their secrets to maximum profitability

Gemba Kaizen 2/E

Автор: Imai
Название: Gemba Kaizen 2/E
ISBN: 0071790357 ISBN-13(EAN): 9780071790352
Издательство: McGraw-Hill
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Цена: 5833.00 р.
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Описание: This long-awaited, thorough update of the monstrously successful work on one of the most popular improvement methods, Gemba Kaizen, is now expanded with 50% new material, including specific case studies tracking success stories from a wide variety of industries and practitioners worldwide.

Perfect Phrases for ESL Everyday Situations

Автор: Gast Natalie, Gast
Название: Perfect Phrases for ESL Everyday Situations
ISBN: 0071770283 ISBN-13(EAN): 9780071770286
Издательство: McGraw-Hill
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Цена: 2744.00 р.
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Описание: How do you ask for directions? What questions should you ask a potential babysitter? How do you explain your allergies to a healthcare professional? This handy reference is your guide to surviving and thriving in the United States, whether as a visitor or as a long-term resident.


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