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The Brand-Driven CEO: Embedding Brand Into Business Strategy, Kincaid David


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Автор: Kincaid David
Название:  The Brand-Driven CEO: Embedding Brand Into Business Strategy
ISBN: 9781442649859
Издательство: Mare Nostrum (Eurospan)
Классификация:







ISBN-10: 1442649852
Обложка/Формат: Hardcover
Страницы: 240
Вес: 0.52 кг.
Дата издания: 31.10.2020
Язык: English
Иллюстрации: 10 figures
Размер: 229 x 152 x 25
Подзаголовок: Embedding brand into business strategy
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Поставляется из: Англии
Описание: The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the New 4Ps of brand management: People, Process, Intellectual Property, and Partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value. Using real-life, current case studies from today’s fastest growing and most valuable brands – including Starbucks, Apple, and BMW – this book reveals the critical importance of managing big businesses as integrated business systems. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a stepby-step roadmap that can be applied to help transform your brand and its management.
Дополнительное описание: Economics, Finance, Business and Management|Business strategy|Sales and marketing



The Well Adorned Home: Making Luxury Livable

Автор: Kincaid Cathy
Название: The Well Adorned Home: Making Luxury Livable
ISBN: 0847863565 ISBN-13(EAN): 9780847863563
Издательство: Random House (USA)
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Цена: 6427.00 р.
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Описание: Interior designer Cathy Kincaid s signature style evokes a sense of comfortable elegance with a flair for layering patterns, texture, and carefully nuanced color palettes. Beautifully photographed, this inspirational decorating guide provides a fresh approach to combining classical and contemporary design elements in both historical and modern settings.

Dog Named Christmas

Автор: Kincaid
Название: Dog Named Christmas
ISBN: 0099534630 ISBN-13(EAN): 9780099534631
Издательство: Random House - Penguin
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Цена: 923.00 р.
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Описание: When Todd, a developmentally challenged young man, hears that a local animal shelter is seeking temporary homes for its dogs during the holiday week, he knows what he wants for Christmas. Animals are Todd`s first love, and his persistence overwhelms his father`s objections to befriending a canine, a reluctance that proves to have a painful origin.

Blood of Midnight: The Broken Prophecy

Автор: Kincaid Ethan
Название: Blood of Midnight: The Broken Prophecy
ISBN: 0993634524 ISBN-13(EAN): 9780993634529
Издательство: Неизвестно
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Цена: 4592.00 р.
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Paint watercolors that dance with light

Автор: Kincaid, Elizabeth
Название: Paint watercolors that dance with light
ISBN: 1600611931 ISBN-13(EAN): 9781600611933
Издательство: David & Charles
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Цена: 2523.00 р.
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Описание: A collection of the best tricks and techniques used by the author to create paintings filled with light and contrast. It helps to master each individual step of the painting process to capture the glow of light and colour found through nature.

Darcy vs. Bennet: A Pride and Prejudice Variation

Автор: Kincaid Victoria
Название: Darcy vs. Bennet: A Pride and Prejudice Variation
ISBN: 0991668189 ISBN-13(EAN): 9780991668182
Издательство: Неизвестно
Цена: 1895.00 р.
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Описание: Elizabeth Bennet is drawn to a handsome, mysterious man she meets at a masquerade ball. However, she gives up all hope for a future with him when she learns he is the son of George Darcy, the man who ruined her father's life. Despite her father's demand that she avoid the younger Darcy, when he appears in Hertfordshire Elizabeth cannot stop thinking about him, or seeking him out, or welcoming his kisses.... Fitzwilliam Darcy has struggled to carve out a life independent from his father's vindictive temperament and domineering ways, although the elder Darcy still controls the purse strings. After meeting Elizabeth Bennet, Darcy cannot imagine marrying anyone else, even though his father despises her family. More than anything he wants to make her his wife, but doing so would mean sacrificing everything else....

Darcy`s Honor: A Pride and Prejudice Variation

Автор: Kincaid Victoria
Название: Darcy`s Honor: A Pride and Prejudice Variation
ISBN: 0997553065 ISBN-13(EAN): 9780997553062
Издательство: Неизвестно
Цена: 1895.00 р.
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