Lepore Jill If Then: How Simulmatics Corporation Invented the Future 9781631496103

Варианты приобретения

Цена: 3642.00р.
Кол-во:
о цене
Наличие: Отсутствует. Возможна поставка под заказ.

При оформлении заказа до: 2025-08-04
Ориентировочная дата поставки: Август-начало Сентября
При условии наличия книги у поставщика.

Добавить в корзину

в Мои желания

Автор: Lepore Jill
Название: If Then: How Simulmatics Corporation Invented the Future
Перевод названия: Джилл Лепор: Как корпорация Simulmatics конструировала наше будущее
ISBN: 9781631496103
Издательство: Wiley
Классификация:

Социальные исследования и статистика

Психология

Вероятность и статистика

Философия науки

ISBN-10: 1631496107
Обложка/Формат: Hardcover
Страницы: 432
Вес: 0.67 кг.
Дата издания: 15.09.2020
Язык: English
Размер: 165 x 244 x 40
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание:

The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the companys papers in MITs archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.

Founded in 1959 by some of the nations leading social scientists--the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun--Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the companys scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a People Machine that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their People Machine from New York, Washington, Cambridge, and even Saigon, Simulmatics clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administrations ill-fated attempt to predict race riots. The companys collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains.

The scientists of Simulmatics believed they had invented the A-bomb of the social sciences. They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.

If Then: How Simulmatics Corporation Invented the Future, Lepore Jill