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80/20 Brand: Brand Building with a P&G Edge, Hackett Aaron


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Автор: Hackett Aaron
Название:  80/20 Brand: Brand Building with a P&G Edge
ISBN: 9781096291756
Издательство: Independently Published
Классификация:
ISBN-10: 1096291754
Обложка/Формат: Paperback
Страницы: 152
Вес: 0.16 кг.
Дата издания: 05.05.2019
Язык: English
Размер: 203 x 127 x 9
Поставляется из: США
Описание: Think like a Procter & Gamble brand manager.

Brand building is challenging because one must master both the science and the art of brand growth to deliver success. One of the most powerful brand-building tools is merely a placebo

After many years of teaching Brand Management at Georgia Tech, Aaron Hackett has distilled his two decades of brand experience into the 20% of academic theory that delivers 80% of real-world results. His passion has been coaching students and clients using the proven methods he learned at Procter & Gamble and throughout his career.

Professor Hackett identifies the most compelling aspects of brand management and breaks them down with a focus on results:
  • Weve got it Backward - The 80/20 of Targeting
  • Consumer is Boss - The 80/20 of Consumer Understanding
  • Less is More - The 80/20 of Positioning
  • Marketers Lie, but Numbers Dont - The 80/20 of Analysis
  • Opportunity from Chaos - The 80/20 of Messaging
  • Sell a Little, Learn a Lot - The 80/20 of Marketing Activation
  • First Moment of Truth - The 80/20 of Shopper Purchase
  • Product Placebo - The 80/20 of Quality Perception

The content in this book has been vetted semester after semester by students who do not settle for theoretical.

For detailed feedback from people who have had extensive interactions with Professor Hackett, please visit 8020brand.com/train



The Andy Warhol Diaries Edited by Pat Hackett

Автор: Andy Warhol
Название: The Andy Warhol Diaries Edited by Pat Hackett
ISBN: 0141193077 ISBN-13(EAN): 9780141193076
Издательство: Random House - Penguin
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Цена: от 2243.00 р.
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Описание: Andy Warhol kept these diaries faithfully from November 1976 right up to his final week, in February 1987. With appearances from and references to everyone who was anyone, from Jim Morrison, Martina Navratilova and Calvin Klein to Muhammad Ali, these diaries are the most glamorous, witty and revealing writings of the twentieth century.

POPism

Автор: Andy Warhol,Pat Hackett
Название: POPism
ISBN: 0141189428 ISBN-13(EAN): 9780141189420
Издательство: Random House - Penguin
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Цена: от 1451.00 р.
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Описание: A cultural storm swept through the 1960s - Pop Art, Bob Dylan, psychedelia, underground movies - and at its centre sat a bemused young artist with silver hair: Andy Warhol. His studio, the Factory, was the place: where he created the large canvases of soup cans and Pop icons that defined Pop Art. This book deals with this period.

Quiet Powers of the Possible: Interviews in Contemporary French Phenomenology

Автор: Dika Tarek, Hackett W. Chris
Название: Quiet Powers of the Possible: Interviews in Contemporary French Phenomenology
ISBN: 0823264718 ISBN-13(EAN): 9780823264711
Издательство: Mare Nostrum (Eurospan)
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Описание:

Quiet Powers of the Possible offers an excellent introduction to contemporary French phenomenology through a series of interviews with its most prominent figures.
Guided by rigorous questions that push into the most important aspects of the latest phenomenological research, the book gives readers a comprehensive sense of each thinker’s intellectual history, motivations, and philosophical commitments.
The book introduces readers to debates that have not previously been accessible to the English-speaking world, such as the growing interest in the phenomenological concept of life in its affective and even vital dimensions, the emerging dialogue with the analytic philosophy of mind and language, and reassessments of the so-called theological turn.
The diversity of approaches collected here has its origin in a deeper debate about the conceptual and historical foundations of phenomenology itself. In this way the book offers the most accessible and wide-ranging introduction to French phenomenology to have appeared in the English-speaking world to date.

Silent Killers: The Robber John 10:10

Автор: Hackett Pamela J.
Название: Silent Killers: The Robber John 10:10
ISBN: 0578432269 ISBN-13(EAN): 9780578432267
Издательство: Неизвестно
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Цена: 3276.00 р.
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Описание:

"Silence, you can't hear, see, or smell them.
Stillness, darkness, hidden in the dark."

The Holy Spirit is the greatest inspiration for writing this book. Through prayer the Holy Spirit told me to warn and alert people about the silent things operating in their lives. At one point in my life, I was being robbed. I watched my aunt experience health problems and panic attacks that were curable had she known about the silent killers.

The only way one can learn how to combat Silent Killers is by connecting with the Holy Spirit, the great detector and dive into the Word of God. Another way is by going to the doctor and receiving the diagnosis. The diagnosis manifests from the Silent Killers. They are the silent things in our lives that we are unaware of and are robbing us.

It's time to be still, listen up, stand up, and stop the robbers (Silent Killers) in our lives.

I decree it in Jesus Name.

Let's go


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