Автор: Legg, Barnaby Mccarthy, Jim Название: Godspeed: The Kurt Cobain Graphic ISBN: 0711997632 ISBN-13(EAN): 9780711997639 Издательство: Marston Book Services Рейтинг: Цена: 1709.00 р. Наличие на складе: Поставка под заказ.
Описание: This volume takes Kurt Cobain`s life story and plays it out as a graphic novel. Going beyond the facts the authors transmute Kurt`s short and extraordinary life into an equally extraordinary work of art.
Описание: Ever experienced bumping into a colleague or friend whom you haven`t met for a long while and you go " WOW , what have you been doing? You look good! You lost all that weight and look to be in the pink of Health!"And your friend simply replies "Intermittent Fasting is my lifestyle"
Автор: Legg Ben Название: Marketing for Ceos: Death or Glory in the Digital Age ISBN: 0692669299 ISBN-13(EAN): 9780692669297 Издательство: Неизвестно Цена: 4309.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Adknowledge Group CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers Marketing for CEOs may be compact in length, but it's long on ideas and informed opinions about what works and doesn't work in today's digital marketing world.
What works: Directly linking marketing activities to the creation of shareholder value, customer lifetime value, an iterative creative process where lots of ultra-targeted ads are created and tested in real time, systematically ferreting out inefficiency, testing your CMO to see if he or she has the digital marketing chops to get the job done.
What doesn't work: Most CMOs, CEOs who ignore their role as "brand stewards," using customer data in ways that are creepy or invasive, and CMO/ Chief Information Officer turf wars, among other things.
Marketing for CEOs is packed with insights from one of the leading intellects in the ever-changing world of digital marketing and branding. Whether you're in the C-suite or just aspire to be one day, if you want to know how the digital marketing revolution will shape the future, read this book. If you want to know how to run a lean marketing operation that runs smoothly and outsources wisely, read this book. If you want to know how to hire the perfect CMO for your organization-or if the one you have is actually pretty good-start reading.
And if you're a Chief Marketing Officer, read it before your CEO does. The job you save might be your own.
Автор: Legg Penny Название: Military Wives ISBN: 0752491075 ISBN-13(EAN): 9780752491073 Издательство: Неизвестно Рейтинг: Цена: 2376.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For as long as there have been armed forces there have been camp followers - the families who move with the military to stay with their men.
Автор: Legg, Rodney Название: Boot up the cotswolds ISBN: 0857100203 ISBN-13(EAN): 9780857100207 Издательство: Неизвестно Рейтинг: Цена: 856.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores the daily lives of the men and women who served the United States in the Great War. Relying extensively on letters, diaries, and reminiscences of those Americans who fought or served in World War I, Jennifer D. Keene reports on the training camp experience at home; the journey overseas; and the unique difficulties African Americans, Native Americans, women, and immigrants encountered.
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