Автор: Ford Henry Название: My Life and Work - An Autobiography of Henry Ford ISBN: 0979311985 ISBN-13(EAN): 9780979311987 Издательство: Неизвестно Рейтинг: Цена: 2068.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Ford Henry, Lane Rose Wilder, Crowther Samuel Название: The Story of Henry Ford - An American Dream Cone True ISBN: 1312930004 ISBN-13(EAN): 9781312930001 Издательство: Неизвестно Рейтинг: Цена: 4397.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Ford Henry Название: My Life and Work ISBN: 146370142X ISBN-13(EAN): 9781463701420 Издательство: Неизвестно Цена: 1378.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Henry Leslie R. Название: How to Restore the Model a Ford ISBN: 1626542376 ISBN-13(EAN): 9781626542372 Издательство: Random House (USA) Цена: 2294.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Jenkins Henry, Ford Sam, Green Joshua Название: Spreadable Media: Creating Value and Meaning in a Networked Culture ISBN: 1479856053 ISBN-13(EAN): 9781479856053 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3887.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How sharing, linking, and liking have transformed the media and marketing industries
Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called "user-generated content." Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presidential tweets.
The authors challenge our notions of what goes "viral" and how by examining factors such as the nature of audience engagement and the environment of participation, and by contrasting the concepts of "stickiness"--aggregating attention in centralized places--with "spreadability"--dispersing content widely through both formal and informal networks. The former has often been the measure of media success in the online world, but the latter describes the actual ways content travels through social media. The book explores the internal tensions businesses face as they adapt to this new, spreadable, communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture.
Now with a new afterword addressing changes in the media industry, audience participation, and political reporting, and drawing on modern examples from online activism campaigns, film, music, television, advertising, and social media--from both the U.S. and around the world--the authors illustrate the contours of our current media environment. For all of us who actively create and share content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life, both on- and offline.
Автор: Bryan Ford R. Название: Clara: Mrs. Henry Ford ISBN: 0814330657 ISBN-13(EAN): 9780814330654 Издательство: Mare Nostrum (Eurospan) Цена: 3761.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
"Pick a good model and stay with it," Henry Ford once said. No, he was not talking about cars; he was talking about marriage. Was Clara Bryant Ford a "good model"? Her husband of fifty-nine years seems to have thought so. He called her "The Believer," and indeed Clara's unwavering support of Henry's pursuits and her patient tolerance of the quirks and obsessions that accompanied her husband's genius made it possible for him to change the world. In telling the story of Clara Ford, author Ford Bryan also charts the course of the growing automobile industry and the life of the enigmatic man at its helm. But the book's heart is Clara herself--daughter, sister, wife, mother, and grandmother; cook, gardener, and dancer; modest philanthropist and quiet role model. Clara is newly revealed in accounts and documents gleaned from personal papers, oral histories, and archival material never made public until now. These include receipts and recipes, diaries and genealogies, and 175 photographs.
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