Hasik James Securing the Mrap, Volume 169: Lessons Learned in Marketing and Military Procurement 9781623499426

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Автор: Hasik James
Название: Securing the Mrap, Volume 169: Lessons Learned in Marketing and Military Procurement
ISBN: 9781623499426
Издательство: Mare Nostrum (Eurospan)
Классификация:

Военная история

Афганская война

Иракская война

Политика и политический строй

Общественное управление

Военно-инженерное дело

ISBN-10: 1623499429
Обложка/Формат: Hardback
Страницы: 320
Вес: 0.33 кг.
Дата издания: 15.01.2021
Серия: Williams-ford texas a&m university military history series
Язык: English
Иллюстрации: 24 black & white photos, chart
Размер: 26.01 x 23.60 x 1.60 cm
Ключевые слова: Afghan War,Iraq War,Military engineering,Military history,Public administration, HISTORY / Military / Afghan War (2001-),HISTORY / Military / Iraq War (2003-2011),TECHNOLOGY & ENGINEERING / Military Science
Подзаголовок: Lessons learned in marketing and military procurement
Рейтинг:
Поставляется из: Англии
Описание: Dwight D. Eisenhower once quipped, You will not find it difficult to prove that battles, campaigns, and even wars have been won or lost primarily because of logistics. Military acquisition and procurement - that is, how a nation manages investments, technologies, programs, and support - is critical to wartime success or failure. When unexpected battlefield problems arise, how do the government, the military, and industry work together to ensure effective solutions?During the American counterinsurgent campaign in Iraq, the improvised explosive device emerged as a disruptive and devastating threat. As Humvees, and their occupants, were ripped apart by IEDs, it was clear that new solutions had to be found. These solutions already existed but had not been procured, highlighting the need for more effective marketing to the military by industry. The ultimate successful response - the mine-resistant, ambush-protected vehicle, or MRAP - required years of entrepreneurial marketing by the defense industry.In Securing theMRAP, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagons top procurement priority. Hasik traces the story of the MRAP from the early 1970s to the future of mine-resistant vehicles on the battlefields of tomorrow.An important contribution to the seemingly disparate fields of marketing and defence policy, Securing the MRAP is an eye-opening revelation to defence industrialists, military officers, and government officials who want to understand how to avoid another IED-Humvee debacle.
Дополнительное описание: Public administration|Military history|Military engineering|Military history: post-WW2 conflicts|Modern warfare

Securing the Mrap, Volume 169: Lessons Learned in Marketing and Military Procurement, Hasik James