Impact Beyond the Game: How Athletes Can Build Influence, Monetize Their Brand, and Create a Legacy 9781544507378

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Автор: Lemmons Malcolm
Название: Impact Beyond the Game: How Athletes Can Build Influence, Monetize Their Brand, and Create a Legacy
ISBN: 9781544507378
Классификация:

Торговля и маркетинг

ISBN-10: 1544507372
Обложка/Формат: Hardcover
Страницы: 214
Вес: 0.41 кг.
Дата издания: 22.06.2020
Язык: English
Размер: 216 x 140 x 16
Читательская аудитория: General (us: trade)
Подзаголовок: How athletes can build influence, monetize their brand, and create a legacy
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Поставляется из: США
Описание: In todays world, any athlete can grow a sizable following on social media, which sets them up to have a strong personal brand. However, this is only the first step. To develop a fully formed brand that allows you to monetize your following, create additional career opportunities, and prepare for life after sports, you need a 360-degree view of the opportunity you have and expert advice on how to seize it.

It was late in the game when Malcolm Lemmons learned how to build his personal brand and leverage his influence as an athlete. Now, he wants to help his fellow athletes develop their brand while theyre still playing.

Impact Beyond the Game explains why you need a personal brand, helps you lay the foundation for your own, and teaches strategies and tactics you can use online and offline to build and monetize your brand. From landing sponsorship deals and speaking opportunities, to learning how to weigh in on social issues appropriately, Malcolm prepares you for your second career and helps you build a legacy that will endure.

Impact Beyond the Game: How Athletes Can Build Influence, Monetize Their Brand, and Create a Legacy, Lemmons Malcolm