Binge Worthy Branding: Build Customer Loyalty Using AI and Personalization Like Amazon, Netflix, and Starbucks 9780578643588

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Автор: McKinley Sterling
Название: Binge Worthy Branding: Build Customer Loyalty Using AI and Personalization Like Amazon, Netflix, and Starbucks
ISBN: 9780578643588
Классификация:

Электронная торговля: деловые аспекты

Управление: лидерство и мотивация

Торговля и маркетинг

ISBN-10: 0578643588
Обложка/Формат: Paperback
Страницы: 106
Вес: 0.12 кг.
Дата издания: 04.06.2020
Язык: English
Размер: 203 x 127 x 6
Читательская аудитория: General (us: trade)
Подзаголовок: Build customer loyalty using ai and personalization like amazon, netflix, and starbucks
Рейтинг:
Поставляется из: США
Описание: Binge Worthy Branding reveals how to build a brand strong enough to survive in this noisy and competition-driven economy. The book explains how you can use AI to build customer loyalty and outpace the competition, as seen in top brands like Netflix, Starbucks, and Amazon.

Whether youʼre a marketing manager or a small business owner, this book will forever transform the way you think about branding and your customers. Each chapter provides relatable and practical ways to use AI-powered software to create a brand that attracts cult-like followers and unflinching customer loyalty.

Binge Worthy Branding is an introduction to a new era in branding, as it focuses on helping business owners understand how their customers think and their expectations as well.

Rather than teach specific tactics or offer a step-by-step technical guide, Sterling wants to prepare you for the ever-expanding expectations of your customers. If you follow the steps Sterling reveals in this book, you are guaranteed to build a brand that keeps your customers coming back for more.

Binge Worthy Branding: Build Customer Loyalty Using AI and Personalization Like Amazon, Netflix, and Starbucks, McKinley Sterling