Social Issues in Sport, Ron Woods, B. Nalani Butler
Автор: Matthews, Janice R. (Scientific Editing Services) Matthews, Robert W. (University of Georgia) Название: Successful Scientific Writing.A Step-by-Step Guide for the Biological and Medical Sciences ISBN: 1107691931 ISBN-13(EAN): 9781107691933 Издательство: Cambridge Academ Рейтинг: Цена: 5544.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The new edition of this best-selling guide has been thoroughly updated for today`s digital world, covering all aspects of the writing process and now including extensive coverage of ethical issues, including plagiarism. It offers a rich blend of practical advice, abundant examples from actual manuscripts, and hands-on exercises.
Автор: Richards Jack C. Название: Key Issues in Language Teaching ISBN: 110745610X ISBN-13(EAN): 9781107456105 Издательство: Cambridge University Press Рейтинг: Цена: 11337.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive and extensively researched overview of key issues in language teaching today.
Название: Clinical Nutrition 2 edition ISBN: 1405168102 ISBN-13(EAN): 9781405168106 Издательство: Wiley Рейтинг: Цена: 8229.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: * Offers a new chapter on Nutritional Screening and a student companion website * Cross-referenced across the series to enable the flow of learning and with illustrative case histories * Designed for use on nutrition courses throughout the world * Internationally-respected contributors and editors .
Автор: Taylor, Steven J. Bogdan, Robert DeVault, Marjorie Название: Introduction To Qualitative Research Methods ISBN: 1118767217 ISBN-13(EAN): 9781118767214 Издательство: Wiley Рейтинг: Цена: 10288.00 р. Наличие на складе: Поставка под заказ.
Описание: An informative real-world guide to studying the "why" of human behavior Introduction to Qualitative Research Methods is a practical, comprehensive guide to the collection and presentation of qualitative data.
Автор: Cockerham, William C. (University of Alabama, Birmingham, USA) Название: Medical sociology 14 edition ISBN: 113866832X ISBN-13(EAN): 9781138668324 Издательство: Taylor&Francis Рейтинг: Цена: 13014.00 р. Наличие на складе: Поставка под заказ.
Описание:
The most thorough major academic textbook available, this classic text presents the most important research studies in the field. The author also integrates engaging first-person accounts from patients, physicians, and other health care providers throughout the text. A much greater number of first person accounts and updated examples are added to the new fourteenth edition. Other updates include:
- Coverage of Zika, Ebola, MERS, and updates on other pandemics
- Expanded discussion of obesity as a disease
- Coverage of the widening gap in life expectancy between the rich and the poor
- New information on the decline of life expectancy among American white women, especially those who live in rural counties
- New material on biomarkers, gene-environment interaction, and stress
- Analysis of the role of the hidden curriculum in medical schools
Описание: Introduction to International Development integrates the work of leading experts from various disciplines to provide foundational overviews as well as in-depth coverage of issues at the heart of today`s most pressing international debates.
Автор: Desbordes Michel, Richelieu Andre Название: Global Sport Marketing: Contemporary Issues and Practice ISBN: 1138795828 ISBN-13(EAN): 9781138795822 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
Автор: Guiliano Название: Indian Spectacle ISBN: 0813565553 ISBN-13(EAN): 9780813565552 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 18810.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Amid controversies surrounding the team mascot and brand of the Washington Redskins in the National Football League and the use of mascots by K-12 schools, Americans demonstrate an expanding sensitivity to the pejorative use of references to Native Americans by sports organizations at all levels. In Indian Spectacle, Jennifer Guiliano exposes the anxiety of American middle-class masculinity in relation to the growing commercialization of collegiate sports and the indiscriminate use of Indian identity as mascots. Indian Spectacle explores the ways in which white, middle-class Americans have consumed narratives of masculinity, race, and collegiate athletics through the lens of Indian-themed athletic identities, mascots, and music. Drawing on a cross-section of American institutions of higher education, Guiliano investigates the role of sports mascots in the big business of twentieth-century American college football in order to connect mascotry to expressions of community identity, individual belonging, stereotyped imagery, and cultural hegemony. Against a backdrop of the current level of the commercialization of collegiate sports--where the collective revenue of the fifteen highest grossing teams in Division I of the National Collegiate Athletic Association (NCAA) has well surpassed one billion dollars--Guiliano recounts the history of the creation and spread of mascots and university identities as something bound up in the spectacle of halftime performance, the growth of collegiate competition, the influence of mass media, and how athletes, coaches, band members, spectators, university alumni, faculty, and administrators, artists, writers, and members of local communities all have contributed to the dissemination of ideas of Indianness that is rarely rooted in native people's actual lives.
Автор: Guiliano Название: Indian Spectacle ISBN: 0813565545 ISBN-13(EAN): 9780813565545 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5135.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Amid controversies surrounding the team mascot and brand of the Washington Redskins in the National Football League and the use of mascots by K-12 schools, Americans demonstrate an expanding sensitivity to the pejorative use of references to Native Americans by sports organizations at all levels. In Indian Spectacle, Jennifer Guiliano exposes the anxiety of American middle-class masculinity in relation to the growing commercialization of collegiate sports and the indiscriminate use of Indian identity as mascots. Indian Spectacle explores the ways in which white, middle-class Americans have consumed narratives of masculinity, race, and collegiate athletics through the lens of Indian-themed athletic identities, mascots, and music. Drawing on a cross-section of American institutions of higher education, Guiliano investigates the role of sports mascots in the big business of twentieth-century American college football in order to connect mascotry to expressions of community identity, individual belonging, stereotyped imagery, and cultural hegemony. Against a backdrop of the current level of the commercialization of collegiate sports--where the collective revenue of the fifteen highest grossing teams in Division I of the National Collegiate Athletic Association (NCAA) has well surpassed one billion dollars--Guiliano recounts the history of the creation and spread of mascots and university identities as something bound up in the spectacle of halftime performance, the growth of collegiate competition, the influence of mass media, and how athletes, coaches, band members, spectators, university alumni, faculty, and administrators, artists, writers, and members of local communities all have contributed to the dissemination of ideas of Indianness that is rarely rooted in native people's actual lives.
Описание: The role of gender in the Middle East and North Africa is widely discussed - but often little understood. Seeking to close that gap, the authors of this comprehensive study explore a wide range of issues related to gender in the region as they have been unfolding since the Arab Spring.
Описание: International in scope and with a focus on case studies and applied examples, this cutting edge textbook is an essential resource for all students of sports management and sports business.
Описание: The book is addressed to young people interested in computer technologies and computer science. The objective of this book is to provide the reader with all the necessary elements to get him or her started in the modern field of informatics and to allow him or her to become aware of the relationship between key areas of computer science. The book is addressed not only to future software developers, but also to all who are interested in computing in a widely understood sense. The authors also expect that some computer professionals will want to review this book to lift themselves above the daily grind and to embrace the excellence of the whole field of computer science. Unlike existing books, this one bypasses issues concerning the construction of computers and focuses only on information processing. Recognizing the importance of the human factor in information processing, the authors intend to present the theoretical foundations of computer science, software development rules, and some business aspects of informatics in non-technocratic, humanistic terms.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru