Название: The Discourse of Sport ISBN: 0367023512 ISBN-13(EAN): 9780367023515 Издательство: Taylor&Francis Рейтинг: Цена: 5037.00 р. 7195.00-30% Наличие на складе: Есть (1 шт.) Описание: This collection brings together innovative research from socially-oriented applied linguists working in sports. Drawing on contemporary approaches to applied linguistics, this book provides readers with in-depth analyses of examples of language-in-use in the context of sport, and interprets them through the lens of larger issues within sport culture and practice. With contributions from an international group of scholars, this an essential reference for scholars and researchers in applied linguistics, discourse analysis, sport communication, sport management, journalism and media studies.
Автор: Andrew Wiesner Название: A Sports-Oriented Approach to Introductory Statistics ISBN: 1621316408 ISBN-13(EAN): 9781621316404 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 10118.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: No one can deny the obvious link between statistics and sports, and many a sports fan can reel off a lengthy list of statistics about a favourite team or player. This anthology combines the study of statistics with the high interest area of sports to create a text that delivers an engaging and effective introduction to statistical principles.
Автор: Hundley Heather L Название: Examining Identity in Sports Media ISBN: 1412954606 ISBN-13(EAN): 9781412954600 Издательство: Sage Publications Рейтинг: Цена: 13306.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cutting edge and interdisciplinary investigation of how various identity groups are framed, treated, affected, and shaped by a ubiquitous sports media.
Автор: Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin Название: Olympic Marketing ISBN: 0415587867 ISBN-13(EAN): 9780415587860 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has driven the promotion, financial security and stability of the Olympic movement. This book explains how the principles of Olympic marketing can be applied in other areas of sports marketing and management.
Автор: Sue Carter, Dan Krier Название: Fast Break Sports: Sports Media Handbook ISBN: 1631890700 ISBN-13(EAN): 9781631890703 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9425.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers a comprehensive study of the joint history of sports and the media from the early instances of athletic competition to today`s multi-billion dollar industry replete with million-dollar players, marketing, advertising, and merchandising deals.
Автор: J. A. Mangan, Mark Dyreson Название: Olympic Aspirations: Realised and Unrealised ISBN: 0415525861 ISBN-13(EAN): 9780415525862 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Olympic Aspirations is the companion volume to the well received Olympic Legacies and provides original, candid and constructive contributions to the pursuit of the fulfilment of Olympic Idealism in action. This book was originally published as a special issue of the International Journal of the History of Sport.
Автор: Boria Majumdar, Nalin Mehta Название: India and the Olympics ISBN: 0415655110 ISBN-13(EAN): 9780415655118 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Olympic movement, including the relevant records and statistics, provides a unique prism to understand the complex evolution of modern Indian society. Drawing on hitherto unused archival sources, this book examines the relations between India`s place in the Olympic movement and the country`s quest for a national and international identity.
Автор: David George Surdam Название: The Postwar Yankees: Baseball`s Golden Age Revisited ISBN: 0803271786 ISBN-13(EAN): 9780803271784 Издательство: Wiley EDC Рейтинг: Цена: 4117.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Yankees and New York baseball entered a golden age between 1949 and 1964, a period during which the city was represented in all but one World Series. While the Yankees dominated, however, the years were not so golden for the rest of baseball.
In The Postwar Yankees: Baseball’s Golden Age Revisited, David G. Surdam deconstructs this idyllic period to show that while the Yankees piled on pennants and World Series titles through the 1950s, Major League Baseball attendance consistently declined and gate-revenue disparity widened through the mid-1950s. Contrary to popular belief, the era was already experiencing many problems that fans of today’s game bemoan, including a competitive imbalance and callous owners who ran the league like a cartel. Fans also found aging, decrepit stadiums ill-equipped for the burgeoning automobile culture, while television and new forms of leisure competed for their attention.
Through an economist’s lens, Surdam brings together historical documents and off-the-field numbers to reconstruct the period and analyze the roots of the age’s enduring mythology, examining why the Yankees and other New York teams were consistently among baseball’s elite and how economic and social forces set in motion during this golden age shaped the sport into its modern incarnation.
Автор: Simon Veness, Susan Veness Название: Defying Expectations: Phil Rawlins and the Orlando City Soccer Story ISBN: 1496201760 ISBN-13(EAN): 9781496201768 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3380.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
As an expansion Major League Soccer team, the Orlando City Soccer Club marked the return of professional soccer to Florida for the first time since 2001, selling out the sixty-thousand-seat Citrus Bowl for its home opener and going on to have the second?highest home attendance for the 2015 and 2016 seasons. It was the successful culmination of a nine-year process orchestrated by the team’s owner, Phil Rawlins, who sold his successful sales consultancy company for a shot at sports ownership and a chance to tap into America’s growing interest in pro soccer.
Rawlins was relentless in building a franchise from the ground up, overcoming crippling setbacks, devious politics, and near financial ruin. Underpinning his efforts was a deep commitment to re-creating the tribal passion and community spirit of his hometown team in the United Kingdom, Stoke City, for which he served as board member for fourteen years. The payoff was the Orlando City Soccer Club, an attractive new team that galvanized the region. The subsequent acquisition of international superstar Ricardo Kaká catapulted the club to celebrity status and ensured that its debut season defied expectations.
Defying Expectations gives insight into the challenges faced on the road to success, challenges through which Rawlins has remained focused on the six core values that he and his wife formulated at their kitchen table years ago, continuing to foster a community institution that gives back as much as it receives.
Sports fandom—often more than religious, political, or regional affiliation—determines how millions of Americans define themselves. In We Average Unbeautiful Watchers, Noah Cohan examines contemporary sports culture to show how mass-mediated athletics are in fact richly textured narrative entertainments rather than merely competitive displays. While it may seem that sports narratives are “written” by athletes and journalists, Cohan demonstrates that fans are not passive consumers but rather function as readers and writers who appropriate those narratives and generate their own stories in building their sense of identity.
Critically reading stories of sports fans’ self-definition across genres, from the novel and the memoir to the film and the blog post, We Average Unbeautiful Watchers recovers sports games as sites where fan-authors theorize interpretation, historicity, and narrative itself. Fan stories demonstrate how unscripted sporting entertainments function as identity-building narratives—which, in turn, enhances our understanding of the way we incorporate a broad range of texts into our own life stories.
Building on the work of sports historians, theorists of fan behavior, and critics of American literature, Cohan shows that humanistic methods are urgently needed for developing nuanced critical conversations about athletics. Sports take shape as stories, and it is scholars in the humanities who can best identify how they do so—and why that matters for American culture more broadly.
Автор: Fortunato John A. Название: Sports Sponsorship: Principles and Practices ISBN: 0786474319 ISBN-13(EAN): 9780786474318 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 6653.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.
Автор: Billings Andrew Название: Sports Media ISBN: 0415703328 ISBN-13(EAN): 9780415703321 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.
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