Alliances, Strategic Partnerships and the Power of Analytics: Gain Control, Reduce Risk and Accelerate Growth 9781792334108

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Автор: Gaylord E. Keith
Название: Alliances, Strategic Partnerships and the Power of Analytics: Gain Control, Reduce Risk and Accelerate Growth
ISBN: 9781792334108
Классификация:

Экономика, финансы, бизнес и управление

Торгово-промышленная деятельность и управление

ISBN-10: 1792334109
Обложка/Формат: Hardcover
Страницы: 100
Вес: 0.34 кг.
Дата издания: 01.05.2020
Язык: English
Иллюстрации: 38 illustrations
Размер: 229 x 152 x 11
Читательская аудитория: General (us: trade)
Подзаголовок: Gain control, reduce risk and accelerate growth
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Поставляется из: США
Описание:

Keiths book provides an excellent framework for examining the often overlooked and critically important area of establishing and measuring quantitative tools to track and manage the true value created by Strategic Alliances. He positions Alliances as startup businesses requiring a specific joint Plan of Record. His argument to build alliances as a business and use logic, facts and data to create them, is original. His framework includes a broad range of specific checklists, templates, and dashboards as components of what he describes as an Alliance Relationship Management System (ARM) and highlights some key differences between the ARM and existing Partner Relationship Management (PRM) and Customer Relationship Management (CRM) tools. Blended with actionable advice, notes from the field, and a dash of wit, this book allows the reader to understand where alliances and partnerships have been, where they are headed, and be able to gain control of current partnerships, reduce risk to their organizations, and, most importantly, accelerate growth of broadening ecosystems across every industry. Keiths style is easy to read and guaranteed to give you some tangible tools for you and your alliances organization.

Alliances, Strategic Partnerships and the Power of Analytics: Gain Control, Reduce Risk and Accelerate Growth, Gaylord E. Keith