Marketing in healthcare-related industries, Hinson, Robert E. Adeola, Ogechi Limbu, Yam B. Mogaji, Emmanuel
Автор: Hinson, Robert E. Adeola, Ogechi Limbu, Yam B. Mogaji, Emmanuel Название: Marketing in healthcare-related industries ISBN: 1648021077 ISBN-13(EAN): 9781648021077 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 13167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Captures the concepts and complexities of marketing healthcare in today`s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics have been carefully selected to provide wide coverage and are illustrated by mini-cases.
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