Автор: McClain Nikkia Название: DIY PR ISBN: 1646206444 ISBN-13(EAN): 9781646206445 Издательство: Неизвестно Рейтинг: Цена: 5102.00 р. Наличие на складе: Нет в наличии.
Описание:
On any given day, would you know how to throw a Grammy's party for the press, pitch an expert to TODAY, or position your client to trend all over social media with Beyonc ? No? Well, Nikkia McClain knows how-and after reading DIY PR, you will, too.
In her first how-to book, McClain reveals her tricks of the trade for becoming a phenom in the dizzying world of public relations. Written for those who need high-end PR, but are constrained by a shoestring budget, DIY PR contains proven strategies to build a brand and represent oneself and others for maximum exposure.
McClain is the CEO and founder of Ten N cole, a boutique marketing and public relations firm that delivers campaigns that work, and positions its clients to get the attention they deserve. Described by award-winning journalist Charreah Jackson as a "PR ninja," McClain has been featured in Black Enterprise Magazine as a PR Maven and is the recipient of several awards for her outstanding work in public relations.
DIY PR is jam-packed with critical information for beginning publicists, including discovering and developing a brand, identifying a target media audience, creating and nurturing relationships, and identifying how and when to pitch clients. In a friendly, conversational style, McClain provides ideas for combining traditional PR such as press releases and media alerts with out-of-the-box thinking by executing unique events that get noticed. She shares examples of successful communications and provides chapter takeaways that summarize the most important points. Each chapter ends with a series of questions that encourage readers to identify, consider, plan and set goals. You can also take DIY PR to the next level through her online platform via a series of free webinars and virtual courses.
Nikkia McClain is no ordinary publicist, and DIY PR is no ordinary book. Readers will obtain a roadmap for success and the confidence to embark on their own journeys into PR-all while never taking "no" for an answer.
Автор: McClain Nikkia Название: DIY PR ISBN: 1646208005 ISBN-13(EAN): 9781646208005 Издательство: Неизвестно Рейтинг: Цена: 6896.00 р. Наличие на складе: Нет в наличии.
Описание:
DIYPRworkbook, the editorial phenomenon debut by veteran publicist Nikkia McClain, is destined to be lauded as a New York Times bestseller.
In the must-have "yellow book," the founder and CEO of Ten N cole Marketing and Public Relations reveals how to build a brand in a self-taught, user-friendly workbook format. McClain breaks down step-by-step processes and ideas to help anyone -- entrepreneur, talent, brand, small business -- effectively execute a PR campaign or project and garner results. She also includes anecdotes about client successes as inspiration:
"My client didn't make it easy for me that night. She wanted to meet Beyonc and walk the red carpet at an event that her natural hair brand was sponsoring, but was told she couldn't do either. Not only did she do the red carpet, but she was also trending the next day all over social media after meeting and taking pictures with ... you guessed it, Beyonc " - Nikkia McClain
As millions of businesses are created globally, DIYPRemphasizes public relations is vital to the longevity and success of any brand. Chapter topics include:
● Traditional PR vs Out-of-the-Box Thinking
● How to Make Contacts and Gain A Network
● The Art of Pitching
● Tracking Your Success
● All You Need to Know About Starting a PR Campaign
DIYPR readers will also have access to 'cheat sheet' templates and samples of press releases, media alerts, marketing integration sheets, sponsorship decks, pitch sheets, press kit, and event sheets.
Автор: Carpe Thomas, Carter Nikkia, Rogers Alara Название: Mastering Office 365 Administration ISBN: 1787288633 ISBN-13(EAN): 9781787288638 Издательство: Неизвестно Рейтинг: Цена: 8091.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Office 365 is Microsoft`s cloud solution to create IT services for enterprises and academics which is way cheaper than an in house IT infrastructure. This book will teach you to implement enterprise-level services, no matter the size of your business.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru