Borge Jessica Protective Practices: A History of the London Rubber Company and the Condom Business 9780228003335

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Автор: Borge Jessica
Название: Protective Practices: A History of the London Rubber Company and the Condom Business
ISBN: 9780228003335
Издательство: Mare Nostrum (Eurospan)
Классификация:

Социальная история и история культуры

Гендерные исследования: женщины

История конкретных компаний / корпоративная история

ISBN-10: 0228003334
Обложка/Формат: Hardcover
Страницы: 306
Вес: 0.68 кг.
Дата издания: 23.09.2020
Язык: English
Иллюстрации: 57 photos, 22 tables
Размер: 23.37 x 17.02 x 3.05 cm
Подзаголовок: A history of the london rubber company and the condom business
Рейтинг:
Поставляется из: Англии
Описание: From humble beginnings wholesaling at a small tobacconist-hairdresser shop in 1915, the London Rubber Company rapidly became the UKs biggest postwar producer and exporter of disposable rubber condoms. A first-mover and innovator, the companys continuous product development and strong brands (including Durex) allowed it to dominate supply to the retail trade and family planning clinics, leading it to intercede in the burgeoning womens market. When oral contraceptives came along, however, the company was caught in a bind between defending condoms against the pill and claiming a segment of the new birth control market for itself. In this first major study on the company, Jessica Borge shows how, despite the unmentionable status of condoms that inhibited advertising in the early twentieth century, aggressive business practices were successfully deployed to protect the monopoly and squash competition. Through close, evidence-based examination of LRCs first fifty years, encompassing its most challenging decades, the 1950s and 1960s, as well as an overview of later years including the AIDS crisis, Borge argues that the story of the modern disposable condom in Britain is really the story of the London Rubber Company, the circumstances that befell it, the struggles that beset it, the causes that opposed it, and the opportunities it created for itself. LRCs historic intervention in and contribution to female contraceptive practices sits uneasily with existing narratives centred on womens control of reproduction, but the time has come, Borge argues, for the condom to find its way back to the centre of these debates. Protective Practices thereby re-examines a key transitional moment in social and cultural history through the lens of this unusual case study.
Дополнительное описание: Business studies: general|Gender studies: women and girls|Social and cultural history|History of specific companies / corporate history

Protective Practices: A History of the London Rubber Company and the Condom Business, Borge Jessica