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Strategic Communication Research Methods, Dainton Marianne, Lannutti Pamela J.


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Цена: 12785.00р.
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Автор: Dainton Marianne, Lannutti Pamela J.
Название:  Strategic Communication Research Methods
ISBN: 9781516543502
Издательство: Mare Nostrum (Eurospan)
Классификация:



ISBN-10: 1516543505
Обложка/Формат: Paperback
Страницы: 316
Вес: 0.55 кг.
Дата издания: 30.04.2020
Язык: English
Размер: 25.40 x 17.81 x 1.68 cm
Читательская аудитория: Professional & vocational
Ключевые слова: Business communication & presentation,Communication studies,Public relations,Sales & marketing
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Поставляется из: Англии
Описание:

Strategic Communication Research Methods highlights the importance of research in professional communication settings and provides students with the practical information and knowledge they will need to effectively consume and produce professional research within their careers. While theory and methods are emphasized throughout, the text features a unique focus on the cultivation of transferable skills and the relevant application of knowledge.

Students learn why research is critical in professional contexts, a variety of approaches for conducting communication research, how to effectively evaluate research, and how to conduct their own research. Dedicated chapters cover the research process, sampling, ethics, observation and data analytics, surveys, interviews and focus groups, analyzing data, presenting results, and more. Throughout, dynamic practice activities and real-world examples actively engage students and support the applied approach.

Straightforward, accessible, and highly practical, Strategic Communication Research Methods helps students recognize the valuable role of research in the development and assessment of communication strategy. The text is ideally suited for applied methods courses in communication research, public relations, and marketing communications, as well as any course with emphasis in strategic communication.

Marianne Dainton (Ph.D., The Ohio State University) is a professor of communication at La Salle University. Dr. Dainton is the author/coauthor of Communication and Relational Maintenance, Applying Communication Theory for Professional Life, and Maintaining Black Marriage. She sits on the editorial board of numerous communication and family studies journals.

Pamela J. Lannutti (Ph.D., University of Georgia) is a professor and the director of the Center for Human Sexuality Studies at Widener University. Dr. Lannutti is the author of the award-winning Experiencing Same-Sex Marriage: Individuals, Couples, and Social Networks and past editor of Communication Quarterly. Her research has appeared in top communication and interdisciplinary journals.


Дополнительное описание: Communication studies|Business communication and presentation|Public relations|Sales and marketing



Research Methods for Studying Groups and Teams

Автор: Hollingshead
Название: Research Methods for Studying Groups and Teams
ISBN: 0415806321 ISBN-13(EAN): 9780415806329
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This volume provides an overview of the methodological issues and challenges inherent in the study of small groups from the perspective of seasoned researchers in communication, psychology and other fields in the behavioral and social sciences. It summarizes the current state of group methods in a format that is readable, insightful, and useful for both new and experienced group researchers. This collection of essays will inspire new and established researchers alike to look beyond their current methodological approaches, covering both traditional and new methods for studying groups and exploring the full range of groups in face-to-face and online settings.

The volume will be an important addition to graduate study on group research and will be a valuable reference for established group researchers, consultants and other practitioners. The essays in this volume when considered as a whole will be a contemporary interdisciplinary integration on group research methods.

Researching Communication Interaction Behavior: A Sourcebook of Methods and Measures

Автор: Vanlear C. Arthur, Canary Daniel J.
Название: Researching Communication Interaction Behavior: A Sourcebook of Methods and Measures
ISBN: 1483303020 ISBN-13(EAN): 9781483303024
Издательство: Sage Publications
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Цена: 18058.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A comprehensive guide to studying and interpreting communication interaction.

Understanding intercultural communication

Автор: Holliday, Adrian (Canterbury Christchurch University, UK)
Название: Understanding intercultural communication
ISBN: 0815352395 ISBN-13(EAN): 9780815352396
Издательство: Taylor&Francis
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Цена: 6889.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:

    • the positive contribution of people from diverse cultural backgrounds;
    • the politics of Self and Other which promote negative stereotyping;
    • the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.

Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.

Case Studies in Courageous Organizational Communication: Research and Practice for Effective Workplaces

Автор: Alexander Lyon
Название: Case Studies in Courageous Organizational Communication: Research and Practice for Effective Workplaces
ISBN: 1433131242 ISBN-13(EAN): 9781433131240
Издательство: Peter Lang
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Цена: 16701.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Alexander Lyon presents 31 case studies in organizational communication that explore issues of courageous communication. Through case studies on many well-known organizations such as Google, the Miami Dolphins, NASA, Comcast, the Boy Scouts of America, Netflix, Taco Bell, Massachusetts General Hospital, Merck Pharmaceuticals, and others, the book articulates a communication-based model of courage around four themes: Courageous communication is collaborative, upward, transparent, and engaging.

The book presents both effective and cautionary portraits of organizations as they responded to complex issues. It situates the case studies in existing literature and provides practical guidance for enacting courageous communication in professional settings.

English in Global Aviation: Context, Research, and Pedagogy

Автор: Eric Friginal, Elizabeth Mathews, Jennifer Roberts
Название: English in Global Aviation: Context, Research, and Pedagogy
ISBN: 1350059315 ISBN-13(EAN): 9781350059313
Издательство: Bloomsbury Academic
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Цена: 4592.00 р.
Наличие на складе: Нет в наличии.

Описание:

Taking readers step-by-step through the major issues surrounding the use of English in the global aviation industry, this book provides a clear introduction to turning research into practice in the field of English for Specific Purposes (ESP), specifically Aviation English, and a valuable case study of applied linguistics in action. With both cutting-edge research and evidence-based practice, the critical role of English in aviation is explored across a variety of contexts, including the national and global policies impacting training and language assessment for pilots, air-traffic controllers, ground staff, and students.

English in Global Aviation teaches readers how to apply linguistic research to real world, practical settings. The book uses a range of corpus-based findings and related research to provide an effective analysis of the language needs of the aviation industry and an extended look at linguistic principles in action. Readers are presented with case studies, transcriptions, radiotelephony, and a clear breakdown of the common vocabulary and phrasal patterns of aviation discourse. Students and teachers of both linguistics and aviation will discover the requirements and challenges of successful intercultural communication in this industry, as well as insights into how to teach, develop, and assess aviation English language courses.

Research Methods in Intercultural Communication

Автор: Hua Zhu
Название: Research Methods in Intercultural Communication
ISBN: 1118837436 ISBN-13(EAN): 9781118837436
Издательство: Wiley
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Цена: 6170.00 р.
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Описание: Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically.

Research Methods in Intercultural Communication: A Practical Guide

Автор: Zhu Hua
Название: Research Methods in Intercultural Communication: A Practical Guide
ISBN: 1118837460 ISBN-13(EAN): 9781118837467
Издательство: Wiley
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Цена: 13773.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically.

Understanding Communication Research Methods

Автор: Croucher Stephen M.
Название: Understanding Communication Research Methods
ISBN: 0415833116 ISBN-13(EAN): 9780415833110
Издательство: Taylor&Francis
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Цена: от 1095.00 р.
Наличие на складе: Есть

Описание: Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.


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