Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Автор: Sharma Suresh K. Название: Communication and Educational Technology in Nursing ISBN: 8131243745 ISBN-13(EAN): 9788131243749 Издательство: Elsevier Science Рейтинг: Цена: 407.00 р. Наличие на складе: Есть (более 5-х шт.) Описание: Communication and Educational Technology is precisely written as per the syllabus prescribed for the undergraduate nursing studies. It is useful as an introductory textbook for the postgraduate nursing students and can also be of help for the other health care professionals to understand the concepts of communication and teaching–learning pedagogy. The book is an excellent attempt towards introducing the readers to the basics of communication and educational technology in the education of nurses and other health care professionals.
The content has been updated and enriched by including new topics such as the following:
Definition, types, organization, development process and models, and determinants of curriculum
Meaning, purposes and components of item analysis including item difficulty, discrimination index and effectiveness of destructors
The clinical teaching methods such as nursing case study, nursing case presentation, nursing rounds, bedside nursing clinics, nursing assignments, nursing care conference, health care team conference, process recording and field visit are presented in more details.
A number of working examples have been added to facilitate ease of learning.
A total of 350 multiple choice questions have been included in this textbook: 150 MCQs are placed within the end-of-chapter exercises and 200 comprehensive MCQs are placed in Appendix B. These will be useful for the readers to prepare for qualifying the postgraduate and doctoral level nursing entrance exams and nursing faculty/teachers’ recruitment exams.
Every chapter has been provided with Learning Objectives and Key Terms in its beginning.
Автор: Mabilat, J-J. et al. Название: Guide de Communication en Francais ISBN: 2278079247 ISBN-13(EAN): 9782278079247 Издательство: Неизвестно Рейтинг: Цена: 4288.00 р. Наличие на складе: Есть (3 шт.) Описание: Vous souhaitez progresser en français et vous sentir à l'aise pour communiquer en toutes situations?Ce guide est fait pour vous! Riche, pragmatique et illustré, il vous aidera à améliorer votre expression à l'oral comme à l'écrit.L'ouvrage comprend:- l'essentiel des façons de dire dans les trois registres de langue (standard, soutenu, familier)- 75 dialogues-modèles pour illustrer et mémoriser es phrases-clés de la vie quotidienne et professionnelle,- une sélection des codes culturels francophones et des expressions iagées les plus courantes.Retrouvez ci-dessous tous les dialogues de l'ouvrage au format mp3.Cet ouvrage fait partie de la collection 100% FLE, la collection pour progresser en français, 100% pratique, 100% actuelle!
Описание: The aim of this work is to shed light on the governance of complex cross-border contracts by developing a comprehensive theoretical framework for understanding the relevance of both formal and informal institutions.
Описание: Cybersecurity needs a change in communication. It is time to show the world that cybersecurity is an exciting and diverse field to work in. Cybersecurity is not only about hackers and technical gobbledygook. It is a diverse field of work with a lot of collaboration with other disciplines. Over the years, security professionals have tried different awareness strategies to promote their work and to improve the knowledge of their audience but without much success. Communication problems are holding back advances in in the field.
Visual Communication for Cybersecurity explores the possibilities of visual communication as a tool to improve the communication about cybersecurity and to better connect with non-experts. Visual communication is useful to explain complex topics and to solve complex problems. Visual tools are easy to share through social media and have the possibility to reach a wide audience. When applied strategically, visual communication can contribute to a people-centric approach to security, where employees are encouraged to actively engage in security activities rather than simply complying with the policies.
Cybersecurity education does not usually include communication theory or creative skills. Many experts think that it is not part of their job and is best left to the communication department or they think that they lack any creative talent. This book introduces communication theories and models, gives practical tips, and shows many examples. The book can support students in cybersecurity education and professionals searching for alternatives to bullet-point presentations and textual reports. On top of that, if this book succeeds in inspiring the reader to start creating visuals, it may also give the reader the pleasure of seeing new possibilities and improving their performance.
The book is divided into different parts for readers with different interests. There is no need to read the book from cover to cover; the chapters are organized thematically. Readers that are interested in how to apply communication theory to cybersecurity will enjoy the chapters about learning, the context in which communication takes place, and how people are persuaded. Readers that are looking for inspiration and examples of how to use visuals in their daily tasks go straight to the third section of the book. The last section is a workbook that will help the reader to take the first steps towards using visual communication at work.
Описание: This book advances alternative approaches to understanding media, culture and technology in two vibrant regions of the Global South. Its final section examines the role of village-based folk media, the power of popular music in political opposition, and new approaches to overcoming neo-colonial propaganda and external corporate hegemony.
Автор: Porcelain, Sherri L. Название: Public health and beyond in latin america and the caribbean ISBN: 036744075X ISBN-13(EAN): 9780367440756 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Public Health and Beyond in Latin America and the Caribbean: Reflections from the Field explores the diverse and complex public health landscape, from global to regional to local, by considering historical and socio-cultural factors to contextualize the ongoing public health crisis.Drawing on four decades of field experience, research, and teaching, Sherri L. Porcelain uses case studies to offer a realistic view of the public heath struggle in Latin America and the Caribbean. Using specific countries as regional examples, the book shows how population health has been inextricably linked to political, economic, social, cultural, ethical, ecological, environmental, and technological factors. Chapters in this book will examine the history of public health issues associated with international development, globalization and the international political economy, disasters, diplomacy, and security studies coupled with the changing role of key actors driving the global and regional agendas. The final chapter examines the impact of the COVID-19 pandemic and what it means for the future of public health.This book is recommended for undergraduate students interested in the history of Latin America and the Caribbean as well as others concerned with global and regional population health challenges.
Автор: Tate, Peter Frame, Francesca Название: Doktor`s Communication Handbook. ISBN: 0367198223 ISBN-13(EAN): 9780367198220 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This bestselling guide has established itself as the ultimate guide to patient communication for all doctors, whatever their experience and wherever they practice.
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
Автор: Simon Sweeney Название: English for Business Communication Student`s book 2 ed. ISBN: 0521754496 ISBN-13(EAN): 9780521754491 Издательство: Cambridge University Press Рейтинг: Цена: 247.00 р. Наличие на складе: Нет в наличии.
Описание: English for Business Communications is a short course for managers who need to improve their communicative ability when: socializing using the telephone taking part in meetings negotiating presenting The focus is on building confidence and improving fluency. Key features - Modular approach for greater flexibility - Focus on listening and speaking - Language and communication skis checklists for all 15 units - realistic communication activities - new self-study sections for all 15 units to enhance effectiveness Components Student's Book Teacher's Book Audio Cassette Set (2) Audio CD (2)
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
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The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
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The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Описание: Public Health and Beyond in Latin America and the Caribbean: Reflections from the Field explores the diverse and complex public health landscape, from global to regional to local, by considering historical and socio-cultural factors to contextualize the ongoing public health crisis.
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