Автор: Andrew Jakubowicz; Kevin Dunn; Gail Mason; Yin Par Название: Cyber Racism and Community Resilience ISBN: 3319643878 ISBN-13(EAN): 9783319643878 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book highlights cyber racism as an ever growing contemporary phenomenon.
Описание: The Internet is the world`s largest marketplace. This book takes a look at online communities as a source of value for both customers and businesses. It shows how to build an online "customer community" that gives customers a reason to stay loyal. It explains what the customer community is, and then describes the tenets that makes it strong.
Описание: Explores new methods for modelling, characterising, and constructing social networks. Chapters contained in this book study critical security issues confronting social networking, the emergence of new mobile social networking devices and applications, network robustness, and how social networks impact the business aspects of organisations.
Автор: Gattiker Название: The Internet As A Diverse Community ISBN: 0805824898 ISBN-13(EAN): 9780805824896 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume provides a broad view of Internet and technology-related theory, examining the accomplishments, issues, and problems of the Internet. It is for students and general readers interested in the Internet and its role in today`s society.
Автор: Lauren Perkins Название: The Community Manager`s Playbook ISBN: 1430249951 ISBN-13(EAN): 9781430249955 Издательство: Springer Рейтинг: Цена: 6288.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike], and you'll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts.
Companies now have the unprecedented opportunity to integrate their brand's messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company's priority list, all too often it falls by the wayside. That's why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager's Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement.
As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can't wait to purchase their next product.
Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company's existing brand voice, The Community Manager's Playbook
Explains how excellent community management provides a competitive advantage with a large impact on sales
Provides an in-depth overview of brand and business alignment
Teaches readers how to identify their community's online target audience and influence their needs and wants
Details the appropriate online channels through which content should be distributed
Champions the use of an agile approach through repeated testing to maximize the return on every company investment
Discusses the many diverse metrics that can be used to measure community scope
Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager's Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.
Описание: Examines self presentation and social connection in the digital age. This collection brings together fresh work on online social networks by leading scholars from a variety of disciplines.
Автор: Eric Pardede Название: Community-Built Databases ISBN: 3642438709 ISBN-13(EAN): 9783642438707 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Diverse in purpose and collaboration patterns, Wikipedia, Flickr, You Tube, Facebook, LinkedIn are all large community-built databases. This book offers the first comprehensive reference on technical and social aspects of research in community-built databases.
Автор: Georgios Paliouras; Symeon Papadopoulos; Dimitrios Название: User Community Discovery ISBN: 3319238345 ISBN-13(EAN): 9783319238340 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: User Community Discovery
Название: Using community informatics to transform regions / ISBN: 1591401321 ISBN-13(EAN): 9781591401322 Издательство: Turpin Рейтинг: Цена: 13851.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text aims to equip leaders, policy developers, researchers, students and community workers with successful strategies and principles of community informatics to transform regions. It embraces an integrative cross-sectoral approach in the use of community informatics.
Автор: Ronchi Alfredo M. Название: E-Services: Toward a New Model of (Inter)Active Community ISBN: 3030018415 ISBN-13(EAN): 9783030018412 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores various e-Services related to health, learning, culture, media and the news, and the influences the Web and related technologies have had and continue to have in each of these areas, both on service providers and service users. It provides insights into the main technological and human issues regarding healthcare, aging population, recent challenges in the educational environment, the impact of digital technologies on culture and heritage, cultural diversity, freedom of expression, intellectual property, fake news and, last but not least, public opinion manipulation and ethical issues. Its main aim is to bridge the gap between technological solutions, their successful implementation, and the fruitful utilization of the main set of e-Services mostly delivered by private or public companies.
Today, various parameters actively influence e-Services' success or failure: cultural aspects, organisational and privacy issues, bureaucracy and workflows, infrastructure and technology in general, user habits, literacy, capacity or merely interaction design. This includes having a significant population of citizens who are willing and able to adopt and use online services; as well as developing the managerial and technical capability to implement applications that meet citizens' needs. This book helps readers understand the mutual dependencies involved; further, a selection of success stories and failures, duly commented on, enables readers to identify the right approach to innovation in areas that offer the opportunity to reach a wide audience with minimal effort.
With its balanced humanistic and technological approach, the book mainly targets public authorities, decision-makers, stakeholders, solution developers, and graduate students.
Автор: Huang Xin, Lakshmanan Laks V. S., Xu Jianliang Название: Community Search Over Big Graphs ISBN: 1681735954 ISBN-13(EAN): 9781681735955 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 12335.00 р. Наличие на складе: Нет в наличии.
Описание: Communities serve as basic structural building blocks for understanding the organization of many real-world networks, including social, biological, collaboration, and communication networks. Recently, community search over graphs has attracted significantly increasing attention, from small, simple, and static graphs to big, evolving, attributed, and location-based graphs. In this book, we first review the basic concepts of networks, communities, and various kinds of dense subgraph models. We then survey the state of the art in community search techniques on various kinds of networks across different application areas. Specifically, we discuss cohesive community search, attributed community search, social circle discovery, and geo-social group search. We highlight the challenges posed by different community search problems. We present their motivations, principles, methodologies, algorithms, and applications, and provide a comprehensive comparison of the existing techniques. This book finally concludes by listing publicly available real-world datasets and useful tools for facilitating further research, and by offering further readings and future directions of research in this important and growing area.
Автор: Georgios Paliouras; Symeon Papadopoulos; Dimitrios Название: User Community Discovery ISBN: 3319354566 ISBN-13(EAN): 9783319354569 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Preface.- List of Reviewers.- List of Contributors.- Discovery of Complex User Communities.- Community Discovery: Simple and Scalable Approaches.- Community Discovery in Multi-Mode Networks.- Discovering Communities in Multi-relational Networks.- Group Types in Social Media.- Privacy Issues in Discovering Communities in Social Networks.
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