Описание: The Internet is the world`s largest marketplace. This book takes a look at online communities as a source of value for both customers and businesses. It shows how to build an online "customer community" that gives customers a reason to stay loyal. It explains what the customer community is, and then describes the tenets that makes it strong.
Описание: Explores new methods for modelling, characterising, and constructing social networks. Chapters contained in this book study critical security issues confronting social networking, the emergence of new mobile social networking devices and applications, network robustness, and how social networks impact the business aspects of organisations.
Автор: Gattiker Название: The Internet As A Diverse Community ISBN: 0805824898 ISBN-13(EAN): 9780805824896 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume provides a broad view of Internet and technology-related theory, examining the accomplishments, issues, and problems of the Internet. It is for students and general readers interested in the Internet and its role in today`s society.
Автор: Lauren Perkins Название: The Community Manager`s Playbook ISBN: 1430249951 ISBN-13(EAN): 9781430249955 Издательство: Springer Рейтинг: Цена: 6288.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike], and you'll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts.
Companies now have the unprecedented opportunity to integrate their brand's messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company's priority list, all too often it falls by the wayside. That's why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager's Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement.
As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can't wait to purchase their next product.
Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company's existing brand voice, The Community Manager's Playbook
Explains how excellent community management provides a competitive advantage with a large impact on sales
Provides an in-depth overview of brand and business alignment
Teaches readers how to identify their community's online target audience and influence their needs and wants
Details the appropriate online channels through which content should be distributed
Champions the use of an agile approach through repeated testing to maximize the return on every company investment
Discusses the many diverse metrics that can be used to measure community scope
Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager's Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.
Автор: Georgios Paliouras; Symeon Papadopoulos; Dimitrios Название: User Community Discovery ISBN: 3319354566 ISBN-13(EAN): 9783319354569 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Preface.- List of Reviewers.- List of Contributors.- Discovery of Complex User Communities.- Community Discovery: Simple and Scalable Approaches.- Community Discovery in Multi-Mode Networks.- Discovering Communities in Multi-relational Networks.- Group Types in Social Media.- Privacy Issues in Discovering Communities in Social Networks.
Автор: Andrew Jakubowicz; Kevin Dunn; Gail Mason; Yin Par Название: Cyber Racism and Community Resilience ISBN: 3319643878 ISBN-13(EAN): 9783319643878 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book highlights cyber racism as an ever growing contemporary phenomenon.
Описание: Examines self presentation and social connection in the digital age. This collection brings together fresh work on online social networks by leading scholars from a variety of disciplines.
Автор: Eric Pardede Название: Community-Built Databases ISBN: 3642438709 ISBN-13(EAN): 9783642438707 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Diverse in purpose and collaboration patterns, Wikipedia, Flickr, You Tube, Facebook, LinkedIn are all large community-built databases. This book offers the first comprehensive reference on technical and social aspects of research in community-built databases.
Автор: Georgios Paliouras; Symeon Papadopoulos; Dimitrios Название: User Community Discovery ISBN: 3319238345 ISBN-13(EAN): 9783319238340 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: User Community Discovery
Название: Using community informatics to transform regions / ISBN: 1591401321 ISBN-13(EAN): 9781591401322 Издательство: Turpin Рейтинг: Цена: 13851.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text aims to equip leaders, policy developers, researchers, students and community workers with successful strategies and principles of community informatics to transform regions. It embraces an integrative cross-sectoral approach in the use of community informatics.
Описание: Community informatics is an approach for linking economic and social development at the community level to opportunities that technologies present. This introduction to the discipline examines issues such as trends, controversies and challenges facing the community in the 21st century.
Описание: Approaches for Community Decision Making and Collective Reasoning: Knowledge Technology Support acts to provide knowledge for each individual in a group with the broad structural wealth of reasoning. It also acts as an explicit structure that technological devices for supporting reasoning within a group can hook onto. If you are interested in how groups can structure their activities towards making better decisions or in developing technologies for the support of decision-making in groups, then this book is an excellent way to understand the state of the art and possible ways forward.
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