Make It, Don`T Fake It, Horn, Sabrina

With more than thirty years of experience running her own PR firm in Silicon Valley, award-winning CEO Sabrina Horn shows business leaders how to attend to the fundamentals and gain the clarity of thought necessary to make the right business decisions. She delivers real, workable strategies and best practices illustrated with frank firsthand accounts of painful lessons. Horns fake-free advice will empower business leaders and managers to disarm fear and organize risk, build lasting partnerships, manage setbacks or avoid them altogether, plan for the unexpected, and create a company culture designed for lasting authenticity and long-term, sustainable growth.