Discovering Public Relations: An Introduction to Creative and Strategic Practices 9781544355375

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Автор: Freberg Karen
Название: Discovering Public Relations: An Introduction to Creative and Strategic Practices
ISBN: 9781544355375
Издательство: Sage Publications
Издательство: Sage Publications, Inc
Классификация: ISBN-10: 1544355378
Обложка/Формат: Paperback
Страницы: 400
Вес: 0.77 кг.
Дата издания: 21.08.2020
Язык: English
Размер: 25.40 x 19.81 x 1.52 cm
Поставляется из: США
Описание: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone cant create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform todays students into tomorrows successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

Discovering Public Relations: An Introduction to Creative and Strategic Practices, Freberg Karen