Learning Tableau 2020 - Fourth Edition: Create effective data visualizations, build interactive visual analytics, and transform your organization, Milligan Joshua N.

• Create stylish visualizations and dashboards that explain complexity with clarity
• Learn effective data storytelling to transform how your business uses ideas and makes decisions
• Explore all the new features in Tableau 10 and start to redefine what business analytics means to your organization

Book Description

Tableau has for some time been one of the most popular Business Intelligence and data visualization tools available. Why? Because, quite simply, it's a tool that's responsive to the needs of modern businesses. But it's most effective when you know how to get what you want from it - it might make your business intelligent, but it isn't going to make you intelligent...

We'll make sure you're well prepared to take full advantage of Tableau 10's new features. Whether you're an experienced data analyst that wants to explore 2016's new Tableau, or you're a beginner that wants to expand their skillset and bring a more professional and sharper approach to their organization, we've got you covered. Beginning with the fundamentals, such as data preparation, you'll soon learn how to build and customize your own data visualizations and dashboards, essential for high-level visibility and effective data storytelling. You'll also find out how to so trend analysis and forecasting using clustering and distribution models to inform your analytics.

But it's not just about you - when it comes to data it's all about availability and access. That's why we'll show you how to share your Tableau visualizations. It's only once insights are shared and communicated that you - and your organization - will start making smarter and informed decisions. And really, that's exactly what this guide is for.

What you will learn

• Find out how to build effective visualizations and dashboards
• Prepare and clean your data so you can be sure Tableau is finding answers to your questions - not raising more problems
• Discover how to create advanced visualizations that explain complexity with clarity and style
• Dig deeper into your data with clustering and distribution models that allow you to analyze trends and make forecasts
• Learn how to use data storytelling to aid decision-making and strategy
• Share dashboards and visualizations to cultivate a culture where data is available and valued

Who this book is for

Got data? Not sure what to make of it? This is the guide for you - whether you've been working with Tableau for years or are just beginning your adventure into business analytics.

• Create meaningful data visualizations and dashboards in Tableau
• Analyze and display your data effectively using Tableau
• Extend the value and functionality of your data with this step-by-step guide

In the professional world, turning massive amounts of data into something that can be seen and understood is vitally important. This is where Tableau steps in. It has emerged as a clear leader in data visualization because it translates your actions into a database query and expresses the response graphically.

It also has the unique ability to do ad hoc analysis of millions of rows of data in just a matter of seconds with Tableau's Data Engine. Tableau is a rare software platform that is intuitive and even fun to use, which also enables you to dive deep into answering complex questions about your data.

Starting with creating your first dashboard in Tableau 9.0, this book will let you in on some useful tips and tricks, teach you to tell data stories using dashboards, and teach you how to share these data stories. Practical examples along with detailed explanations of how and why various techniques work will help you learn Tableau quickly - and master its advanced functions too.

• Explore and analyze your data by creating basic and advanced data visualizations
• Fix data problems, enhance your analysis, and create rich interactivity using custom calculations
• Perform effective analysis by joining and blending data from different sources
• Enhance your visualizations with custom formatting, labels, and annotations
• Explore advanced topics such as sheet swapping, custom maps, and LOD calculations
• Create meaningful dashboards in Tableau
• Extend the value and functionality of your data
• Share your data story using story points and fully interactive dashboards