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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Ryan Damian


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Автор: Ryan Damian
Название:  Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
ISBN: 9781398695016
Издательство: Kogan Page
Классификация:


ISBN-10: 1398695017
Обложка/Формат: Hardcover
Страницы: 464
Вес: 0.82 кг.
Дата издания: 26.01.2021
Язык: English
Издание: 4 revised edition
Размер: 234 x 156 x 25
Читательская аудитория: General (us: trade)
Подзаголовок: Marketing strategies for engaging the digital generation
Рейтинг:
Поставляется из: США
Описание: Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing, the rules of new media and understanding the behaviours of the new generation of digital consumers. Thoroughly revised, this fourth edition features more information, fresh examples and case studies, and in-depth insider accounts of the latest developments in the industry from internationally recognized brands and digital marketing campaigns. Clear, informative and entertaining, this book covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies, making it essential reading for both practitioners and students alike. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent.


Evil within volume 2: the interlude

Автор: O`sullivan, Ryan Kudranski, Szymon Worm, Damian
Название: Evil within volume 2: the interlude
ISBN: 1785863290 ISBN-13(EAN): 9781785863295
Издательство: Titan books ltd.
Рейтинг:
Цена: 2170.00 р.
Наличие на складе: Поставка под заказ.

Описание: A brand new nightmare for Detective Sebastian Castellanos in this bloodcurdling interquel comic series based on Bethesda Softworks` critically acclaimed survival-horror franchise, The Evil Within.

Understanding Digital Marketing

Автор: Ryan Damian
Название: Understanding Digital Marketing
ISBN: 0749471026 ISBN-13(EAN): 9780749471026
Издательство: Kogan Page
Цена: 3166.00 р.
Наличие на складе: Нет в наличии.

Описание: The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing channels and strategy.

Clear, informative and entertaining it will help readers to: understand and choose online marketing channels to get their products and services to market with detailed chapters on: search; email; social media; mobile; performance marketing; online PR and content marketing; understand the origins of digital marketing; the scale of the current online marketplace and its unfolding opportunities; and the trends that are shaping its future; and achieve the competitive edge to keep them ahead of the pack. One of the bestselling books in the industry, this third edition has been thoroughly revised throughout with more chapters and a deeper, more advanced level of expertise in core areas such as search, analytics, online PR and content marketing. Essential reading for both practitioners and students alike, and including in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, Mercadolibre and the UEFA Europa League, Understanding Digital Marketing provides readers with tools to utilize the power of the internet to take their company wherever they want it to go.

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns,5th edition

Автор: Ryan Damian
Название: Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns,5th edition
ISBN: 1789666015 ISBN-13(EAN): 9781789666014
Издательство: Неизвестно
Рейтинг:
Цена: от 4475.00 р.
Наличие на складе: Есть

Описание: A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Автор: Ryan Damian
Название: Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
ISBN: 1789666031 ISBN-13(EAN): 9781789666038
Издательство: Неизвестно
Цена: 22082.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.

Understanding Social Media: How to Create a Plan for Your Business That Works

Автор: Ryan Damian
Название: Understanding Social Media: How to Create a Plan for Your Business That Works
ISBN: 0749479167 ISBN-13(EAN): 9780749479169
Издательство: Неизвестно
Цена: 22082.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Learn how to use social media channels to grow your customer base, increase engagement and build a business, with this ultimate guide to social media marketing.

Understanding Social Media

Автор: Ryan Damian
Название: Understanding Social Media
ISBN: 0749473568 ISBN-13(EAN): 9780749473563
Издательство: Неизвестно
Рейтинг:
Цена: 6838.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Learn how to use social media channels to grow your customer base, increase engagement and build a business, with this ultimate guide to social media marketing.

Best Digital Marketing Campaigns in the World II

Автор: Ryan Damian
Название: Best Digital Marketing Campaigns in the World II
ISBN: 0749469684 ISBN-13(EAN): 9780749469689
Издательство: Неизвестно
Рейтинг:
Цена: 7619.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Learn important business lessons for your advertising or marketing career from this international collection of successful digital marketing campaigns.


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