Next cmo, Mahoney, Peter Todaro, Scott Faulkner, Dan

Автор: Mahoney Peter, Todaro Scott, Faulkner Dan
Название: The Next Cmo: A Guide to Operational Marketing Excellence
ISBN: 1480894117 ISBN-13(EAN): 9781480894112
Издательство: Неизвестно
Рейтинг:
Цена: 1930.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.