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The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us, Federer Joe


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Цена: 2858.00р.
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Автор: Federer Joe
Название:  The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us
ISBN: 9781260460223
Издательство: McGraw-Hill
Классификация:

ISBN-10: 1260460223
Обложка/Формат: Hardcover
Страницы: 304
Вес: 0.50 кг.
Дата издания: 09.09.2020
Язык: English
Размер: 23.11 x 16.00 x 3.05 cm
Рейтинг:
Поставляется из: Англии
Описание:

From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freuds Id, Ego, and Superego model of the human psyche, he demonstrates how the internet is a digital reflection of the collective human psyche and how different social networks correspond to different mindsets: platforms like Reddit to the unfiltered Id, Facebook and Twitter to the managed Ego, and Instagram to the ideal Superego.

In the same way you behave differently when youre home alone, out with friends, communicating with family, or interacting with coworkers, people act and express themselves differently in these various online spaces. Context matters. Understanding this will enable you to develop and execute effective engagement strategies to reach your target audiences on each social network. Learn:

  • how to create content that drives sharing and word-of-mouth
  • how brands can fit natively into different types of social channels
  • how to balance branded social presences across different networks
  • why authenticity will only grow in importance to consumers

Fascinating and deeply compelling, The Hidden Psychology of Social Networks will equip you to make vastly more efficient use of your media buys, establish more thoughtful strategies, develop better creative, and, in the end, deliver more effective marketing that provides value.




Hydraulic Fracturing: Volume I

Автор: Federer Alexis
Название: Hydraulic Fracturing: Volume I
ISBN: 1632394227 ISBN-13(EAN): 9781632394224
Издательство: Random House (USA)
Цена: 14714.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Hydraulic Fracturing: Volume III

Автор: Federer Alexis
Название: Hydraulic Fracturing: Volume III
ISBN: 1632394243 ISBN-13(EAN): 9781632394248
Издательство: Random House (USA)
Цена: 10116.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Federer and Me: A Story of Obsession

Автор: Skidelsky William
Название: Federer and Me: A Story of Obsession
ISBN: 1501133934 ISBN-13(EAN): 9781501133930
Издательство: Simon & Schuster
Цена: 2759.00 р.
Наличие на складе: Нет в наличии.

Описание: In this wildly entertaining and informative memoir reminiscent of Nick Hornbys Fever Pitchbut for the world of tennisone man recounts his all-consuming obsession with Roger Federer and delves into the fascinating history and evolution of this beloved sport.

For much of the past decade, William Skidelsky has had an all-consuming devotion to Roger Federer, whom he considers to be the greatest and most graceful tennis player of all time.

In this mesmerizing memoir, Skidelsky ponders what it is about the Swiss star that transfixes him and countless others. Skidelsky dissects the wonders of Federers forehand, reflects on his rivalry with Nadal, revels in his victories, and relives his most crushing defeats. But in charting his obsession, Skidelsky also weaves his own past into a captivating story that explores the evolution of modern tennis, the role of beauty in sports, and the psychology of fandom.

Thought-provoking and beautifully written, Federer and Me is a frank, funny, and touching account of one fans life.

Federer and Me: A Story of Obsession

Автор: Skidelsky William
Название: Federer and Me: A Story of Obsession
ISBN: 1501133942 ISBN-13(EAN): 9781501133947
Издательство: Неизвестно
Цена: 3056.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In this wildly entertaining and informative memoir reminiscent of Nick Hornby's Fever Pitch--but set in the world of tennis--one man recounts his all-consuming obsession with Roger Federer and delves into the fascinating history of professional sports and fandom.

For much of the past decade, William Skidelsky has had an obsessive devotion to Roger Federer, whom he considers to be the greatest and most graceful tennis player of all time.

In this mesmerizing memoir, Skidelsky ponders what it is about the Swiss star that transfixes him and countless others. Skidelsky dissects the wonders of Federer's forehand, reflects on his rivalry with Nadal, revels in his victories, and relives his most crushing defeats. But in charting his obsession, Skidelsky also weaves his own past into a captivating story that explores the evolution of modern tennis, the role of beauty in sports, and the psychology of fandom.

Thought-provoking and beautifully written, Federer and Me is a frank, funny, and touching account of one fan's life.

Rise of the Tyrant - Volume 2 of Change to Chains: The 6,000 Year Quest for Global Power

Автор: Federer William J.
Название: Rise of the Tyrant - Volume 2 of Change to Chains: The 6,000 Year Quest for Global Power
ISBN: 0982710178 ISBN-13(EAN): 9780982710173
Издательство: Неизвестно
Цена: 2759.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "The story of the future is written in the past."-Lord Acton, 1877. Did you know Greek philosopher Plato predicted democracy would degenerate into anarchy once people lost their virtue, then a tyrant would arise? Did you know POWER inevitably concentrates into the hands of ONE person? What was the first nation in recorded history that attempted to rule itself without a king? (Hint: they left from Egypt around c.1400 BC). How did Caesar fundamentally change Rome's Republic into a dictatorship? George Washington warned in his Farewell Address, 1796: "Disorders and miseries ... incline the minds of men to seek security ... in the absolute power of an Individual ... who] turns this disposition to the purposes of his own elevation, on the ruins of public liberty ... and thus to create ... a real despotism." Ben Franklin observed June 2, 1787: "There is scarce a king in a hundred who would not, if he could, follow the example of Pharaoh - get first all the people's money, then all their lands, and then make them and their children servants forever ... I am apprehensive that the government of the States may, in future times, end in a monarchy." Yale President Ezra Stiles stated May 8, 1783: "Whatever mutations may arise in the United States, perhaps hereditary monarchy and a standing army will be the last." President William Henry Harrison, warned March 4, 1841: "The tendency of power to increase itself, particularly when exercised by a single individual ... would terminate in virtual monarchy." Of communist dictatorship, Vladimir Lenin said: "The goal of Socialism is Communism." Can 6,000 years of history help predict the future? This volume is an in-depth review of the rise and fall of great republics, kings and tyrants, with profound quotes from notable philosophers, statesmen and historians, allowing the reader to gain powerful insights from the past into what is happening in the world today. By the end of this book, you will be one step closer to answering the question, "is history repeating itself?"

Applied Tools and Techniques in Drilling Engineering

Автор: Federer Alexis
Название: Applied Tools and Techniques in Drilling Engineering
ISBN: 1682861643 ISBN-13(EAN): 9781682861646
Издательство: Неизвестно
Цена: 24138.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Drilling engineering has a diverse range of applications such as sedimentary rock dating, study of the earth's structure, processes happening in inner earth, etc. This book is compiled in such a manner, that it will provide in-depth knowledge about the theories and techniques of drilling. It discusses in detail the varied aspects of drilling such as seismology, types of drilling, methods of drilling, tectonic processes, geochemistry, etc. This book will serve as a reference to a broad spectrum of readers.

Drilling Engineering

Автор: Federer Alexis
Название: Drilling Engineering
ISBN: 1682863492 ISBN-13(EAN): 9781682863497
Издательство: Неизвестно
Цена: 25264.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Drilling engineering is an important field of study that focuses on understanding the significant concepts and emerging technologies in drilling and excavations. The book aims to provide a comprehensive overview of the various techniques and practice involved in the process of drilling. Most of the topics included in this book such as geology, geochemistry, seismology, micropaleontology, etc. are bound to provide a multidisciplinary perspective of this field. The case studies in this book have been contributed by an international panel of experts. It attempts to assist those who are seeking detailed information in the field of drilling engineering.

The Medical Library Association Guide to Data Management for Librarians

Автор: Federer Lisa
Название: The Medical Library Association Guide to Data Management for Librarians
ISBN: 1442264276 ISBN-13(EAN): 9781442264274
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 14362.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Medical Library Association Guide to Data Management for Librarians highlights the many ways that librarians are addressing researchers` changing needs at a variety of institutions. From foundations to applications, this book provides context for librarians who are new to it as well as new ideas and approaches for experienced data librarians.


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