A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.
Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love's lingerie designed specifically for each woman's body. Warby Parker mailing you five pairs of glasses to choose from. You've seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.
As Lawrence Ingrassia--former business and economics editor and deputy managing editor at the New York Times--shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened--where there were once walls that protected big brands like Gillette, Sealy, Victoria's Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.
Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It's a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.
A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.
Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love's lingerie designed specifically for each woman's body. Warby Parker mailing you five pairs of glasses to choose from. You've seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.
As Lawrence Ingrassia--former business and economics editor and deputy managing editor at the New York Times--shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened--where there were once walls that protected big brands like Gillette, Sealy, Victoria's Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.
Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It's a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.
Описание: A fast-paced narrative and definitive account of the momentous rise and epic, dramatic collapse of the American car industry, from the Pulitzer Prize-winning former Detroit bureau chief for The Wall Street Journal.
Автор: Ingrassia, Lawrence Название: Billion dollar brand club ISBN: 1250759250 ISBN-13(EAN): 9781250759252 Издательство: Holtzbrink(MPS)/MPS Рейтинг: Цена: 1654.00 р. Наличие на складе: Нет в наличии.
Автор: Arwady Angela Ingrassia Название: Emus Can`t Run Backwards ISBN: 1714000028 ISBN-13(EAN): 9781714000029 Издательство: Неизвестно Рейтинг: Цена: 2247.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Emu is a lovely bird, but she has one big problem. She can't run backwards Follow Emu on her journey as she learns how a little creativity can help you solve the unsolvable.
Описание: Catherine Ingrassia looks at the contemporaneous development of speculative investment and the popular novel in the early eighteenth century. She shows that women were actively involved in both, thus gaining access to important new models for their social, sexual, and economic interaction.
Автор: Ingrassia Tom Название: One Door Closes ISBN: 1939288258 ISBN-13(EAN): 9781939288257 Издательство: Неизвестно Рейтинг: Цена: 2752.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Pedro Chirino entered the Society of Jesus in February 1580 and arrived in the Philippines in June 1590. He was one of the pioneers of the Philippine Jesuit Mission who started and consolidated the Jesuit apostolate in the Philippines. This work is the first history, not just of the Jesuit missions, but also of the Catholic missions in the Philippines, and served as the source for later histories.
Описание: From Pulitzer Prize-winning journalist Paul Ingrassia comes a narrative of America like no other: a cultural history that explores how cars have both propelled and reflected the national experience--from the Model T to the Prius.From the assembly lines of Henry Ford to the open roads of Route 66, America's history is a vehicular history-an idea brought brilliantly to life in this major work by Pulitzer Prize-winning journalist Paul Ingrassia. Engines of Change is a wondrous epic in fifteen automobiles, including the Corvette, the Beetle, and the Chevy Corvair, as well as the personalities and tales behind them: Robert McNamara's unlikely role in Lee Iacocca's Mustang, Henry Ford's Model T, as well as Honda's Accord, the BMW 3 Series, and the Jeep, among others. Through these cars and these characters, Ingrassia shows how the car has expressed the particularly American tension between the lure of freedom and the obligations of utility. Narrative history of the highest caliber, Engines of Change is an entirely edifying new way to look at the American story.
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