Influence: How Social Media Influencers Are Shaping Our Digital Future, McCorquodale Sara

Автор: Mccorquodale, Sara
Название: Influence
ISBN: 1472971914 ISBN-13(EAN): 9781472971913
Издательство: Bloomsbury
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Цена: 2970.00 р.
Наличие на складе: Поставка под заказ.

Описание:

A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.

Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth billions by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people.

Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works, interrogates the phenomenon, analyzes its problems, and forecasts its future. A compelling and deeply insightful book, this will be a must-read for anyone whose business success is dependent on prospering online.

In Influence, readers will gain a foundation of knowledge into how and why digital communication has become so dominated by influencers, as well as gaining invaluable, never-before-heard insights from the influencers themselves. They will understand how digital trends emerge, the building blocks that make bloggers, vloggers and instagrammers so compelling, and why the context in which influencer marketing emerged is so closely linked to its ongoing success.

Thanks to Sara's independent analysis of influencer media and marketing, readers will finish the book with a clear understanding as to the problems now faced by businesses and brands around the world, and how such issues can be identified, tackled and overcome.

Автор: McCorquodale Robin
Название: Falling Into Harmony
ISBN: 098886326X ISBN-13(EAN): 9780988863262
Издательство: Неизвестно
Цена: 2069.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: McCorquodale Kim
Название: Representations of the Family in the Egyptian Old Kingdom
ISBN: 140731131X ISBN-13(EAN): 9781407311319
Издательство: Неизвестно
Цена: 19128.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.