Описание: Linking four continents over three centuries, Selling Empire demonstrates the centrality of India - both as an idea and a place - to the making of a global British imperial system. In the seventeenth century, Britain was economically, politically, and militarily weaker than India, but Britons increasingly made use of India's strengths to build their own empire in both America and Asia. Early English colonial promoters first envisioned America as a potential India, hoping that the nascent Atlantic colonies could produce Asian raw materials. When this vision failed to materialize, Britain's circulation of Indian manufactured goods - from umbrellas to cottons - to Africa, Europe, and America then established an empire of goods and the supposed good of empire. Eacott recasts the British empire's chronology and geography by situating the development of consumer culture, the American Revolution, and British industrialization in the commercial intersections linking the Atlantic and Indian Oceans. From the seventeenth into the nineteenth century and beyond, the evolving networks, ideas, and fashions that bound India, Britain, and America shaped persisting global structures of economic and cultural interdependence.
Автор: McCarthy David S. Название: Selling the CIA: Public Relations and the Culture of Secrecy ISBN: 0700626425 ISBN-13(EAN): 9780700626427 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4990.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Dubbed the ""Year of Intelligence"", 1975 was not a good year for the Central Intelligence Agency (CIA). Caught spying on American citizens, the agency was under investigation, indicted in shocking headlines, its future covert operations at risk. Like so many others caught up in public scandal, the CIA turned to public relations. This book tells what happened next.
Автор: Marten James, Janney Caroline E. Название: Buying and Selling Civil War Memory in Gilded Age America ISBN: 0820359661 ISBN-13(EAN): 9780820359663 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What can consumerism and material culture teach us about how ordinary Americans remembered their Civil War?
Buying and Selling Civil War Memory explores ways in which Americans remembered the war in their everyday lives. There was an entire industry of Civil War memory that emerged in the Gilded Age. Civil War generals appeared in advertising; uniforms continued to be manufactured and sold long after the war ended; and in many other ways the iconography of the war was used to market products. What, then, can this tell us about the way Americans remembered their war in the most quotidian ways? The editors, James Marten and Caroline E. Janney, have assembled a collection of essays that provide a new framework for examining the intersections of material culture, consumerism, and contested memory.
Each essay offers a case study of a product, experience, or idea related to how the Civil War was remembered and memorialized. Taken together, these essays trace the ways the buying and selling of the Civil War shaped Americans’ thinking about the conflict, making an important contribution to scholarship on Civil War memory and extending our understanding of subjects as varied as print culture, visual culture, popular culture, finance, the history of education, the history of the book, and the history of capitalism in this period. This highly teachable volume advances the subfield of memory studies and brings it into conversation with the literature on material culture—an exciting intellectual fusion.
The volume’s contributors include Amanda Brickell Bellows, Crompton B. Burton, Kevin R. Caprice, Shae Cox, Barbara A. Gannon, Edward John Harcourt, Anna Gibson Holloway, Jonathan S. Jones, Margaret Fairgrieve Milanick, John Neff, Paul Ringel, Natalie Sweet, David K. Thompson, and Jonathan W. White.
Описание: Staging a dialogue between Maryse Conde`s novels and the field of postcolonial studies, this work argues that Conde enacts a strategy of ""critical incorporations"" in her fiction, imitating and transforming many of the prevailing narratives of postcolonial theory so as to explore their theoretical and conceptual limits.
Автор: Thomas E. Alexander Название: Stanley Marcus: The Relentless Reign of a Merchant Prince ISBN: 1933337745 ISBN-13(EAN): 9781933337746 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3881.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Stanley Marcus was undeniably America’s Merchant Prince. He created his own legend by becoming a fashion authority without parallel, an unerring arbiter of taste, a marketing genius, and a ham-like showman in the mold of Phineas T. Barnum. His unique talents transformed Neiman Marcus from a Dallas specialty store into a glittering internationally known and respected retail institution.Thomas E. Alexander traces the history of the company, tells the colorful life story of “Mr. Stanley,” and shares his personal behind-the-scenes memoir of his sometimes tumultuous association with the man and the store. Humorous anecdotes clearly illustrate that there was much more to Stanley Marcus than was ever seen by the public eye. Photographs of celebrities such as Princess Grace of Monaco, Sophia Loren, John Wayne, Brigitte Bardot, and Queen Sirkit of Thailand serve to emphasize the world-wide appeal of Neiman Marcus and the man behind it all for more than fifty years.
Автор: Wadle Ryan D. Название: Selling Sea Power: Public Relations and the U.S. Navy, 1917-1941 ISBN: 0806162805 ISBN-13(EAN): 9780806162805 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4383.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The accepted narrative of the interwar U.S. Navy is one of transformation from a battle-centric force into a force that could fight on the ""three planes"" of war: in the skies, on the water, and under the waves. The political and cultural tumult that accompanied this transformation is another story. Ryan D. Wadle's Selling Sea Power explores this little-known but critically important aspect of naval history. After World War I, the U.S. Navy faced numerous challenges: a call for naval arms limitation, the ascendancy of air power, and budgetary constraints exacerbated by the Great Depression. Selling Sea Power tells the story of how the navy met these challenges by engaging in protracted public relations campaigns at a time when the means and methods of reaching the American public were undergoing dramatic shifts. While printed media continued to thrive, the rapidly growing film and radio industries presented new means by which the navy could connect with politicians and the public. Deftly capturing the institutional nuances and the personalities in play, Wadle tracks the U.S. Navy's at first awkward but ultimately successful manipulation of mass media. At the same time, he analyzes what the public could actually see of the service in the variety of media available to them, including visual examples from progressively more sophisticated - and effective - public relations campaigns. Integrating military policy and strategy with the history of American culture and politics, Selling Sea Power offers a unique look at the complex links between the evolution of the art and industry of persuasion and the growth of the modern U.S. Navy, as well as the connections between the workings of communications and public relations and the command of military and political power.
A fascinating journey through the origins of American tourism In the early nineteenth century, thanks to a booming transportation industry, Americans began to journey away from home simply for the sake of traveling, giving rise to a new cultural phenomenon —the tourist. In Selling the Sights, Will B. Mackintosh describes the origins and cultural significance of this new type of traveler and the moment in time when the emerging American market economy began to reshape the availability of geographical knowledge, the material conditions of travel, and the variety of destinations that sought to profit from visitors with money to spend. Entrepreneurs began to transform the critical steps of travel—deciding where to go and how to get there—into commodities that could be produced in volume and sold to a marketplace of consumers. The identities of Americans prosperous enough to afford such commodities were fundamentally changed as they came to define themselves through the consumption of experiences. Mackintosh ultimately demonstrates that the cultural values and market forces surrounding tourism in the early nineteenth century continue to shape our experience of travel to this day.
Описание: After the Civil War, two states emerged as America's paradise destinations. Transformed from remote, sparsely populated locales into two of the most publicized destinations in the country, California and Florida also became the most desirable. Private companies, state agencies, and journalists all lent a hand in creating the seductive, expansionist imagery that promoted the semitropical states, selling the idea of an attainable paradise within the United States.Henry Knight examines and compares the way the two states were promoted, adding to existing historiographies on California and Florida while providing expert analysis of how railroad kingpins, land barons, agriculturalists, and chambers of commerce invented and popularized an image of these states as the American Paradise.
Автор: Belmonte Laura A. Название: Selling the American Way: U.S. Propaganda and the Cold War ISBN: 0812221192 ISBN-13(EAN): 9780812221190 Издательство: Wiley EDC Рейтинг: Цена: 4117.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In 1955, the United States Information Agency published a lavishly illustrated booklet called My America. Assembled ostensibly to document "the basic elements of a free dynamic society," the booklet emphasized cultural diversity, political freedom, and social mobility and made no mention of McCarthyism or the Cold War. Though hyperbolic, My America was, as Laura A. Belmonte shows, merely one of hundreds of pamphlets from this era written and distributed in an organized attempt to forge a collective defense of the "American way of life." Selling the American Way examines the context, content, and reception of U.S. propaganda during the early Cold War. Determined to protect democratic capitalism and undercut communism, U.S. information experts defined the national interest not only in geopolitical, economic, and military terms. Through radio shows, films, and publications, they also propagated a carefully constructed cultural narrative of freedom, progress, and abundance as a means of protecting national security. Not simply a one-way look at propaganda as it is produced, the book is a subtle investigation of how U.S. propaganda was received abroad and at home and how criticism of it by Congress and successive presidential administrations contributed to its modification.
Автор: Marten James, Janney Caroline E. Название: Buying and Selling Civil War Memory in Gilded Age America ISBN: 0820359653 ISBN-13(EAN): 9780820359656 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 8473.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What can consumerism and material culture teach us about how ordinary Americans remembered their Civil War? This book explores ways in which Americans remembered the war in their everyday lives. Each essay offers a case study of a product, experience, or idea related to how the Civil War was remembered and memorialized.
Описание: Further to this, it builds on this foundation to argue that Johnson developed a reactive, passive stance to dealing with the media, one that ultimately contributed to a loss in popularity and status as leader - a blow he never recovered from during his time in office.
Описание: The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women--to stick to their kitchens.
The Angel in the Marketplace is the story of one of America's most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbell's soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable.
Rindlaub wasn't just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaub's career from the 1920s through the 1960s, we witness how a range of cultural narratives--advertising chief among them--worked powerfully to shape women's emotional and economic behavior in support of the free market system. Alongside Rindlaub's story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century.
The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising's most fervent believers is a tale of a Mad Woman we haven't been told.
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