Автор: John Berger Название: Ways of Seeing ISBN: 014103579X ISBN-13(EAN): 9780141035796 Издательство: Random House - Penguin Рейтинг: Цена: 1319.00 р. Наличие на складе: Заказано в издательстве.
Описание: Seeing comes before words. The child looks and recognizes before it can speak. But, there is also another sense in which seeing comes before words. It is seeing which establishes our place in the surrounding world. The relation between what we see and what we know is never settled. This is a book on art in various languages.
Автор: Berger, Howard Julius, Marshall Название: Master of Make-up effects ISBN: 1802790012 ISBN-13(EAN): 9781802790016 Издательство: Carlton Books Рейтинг: Цена: 4752.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A dive into the world of movie make-up effects, along with a treasure trove of hundreds of behind-the-scenes photographs from the private collections of the greatest practitioners of the art.
Автор: Bruno Munari,John Berger,Marshall McLuhan,Susan So Название: The Medium is the Massage ISBN: 014103582X ISBN-13(EAN): 9780141035826 Издательство: Random House - Penguin Рейтинг: Цена: 1319.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Written by the author who is known for coining the term `Global Village`, this title illustrates his theories that force us to question how modes of communication have shaped society.
Автор: Berger J. M. Название: Extremism ISBN: 0262535874 ISBN-13(EAN): 9780262535878 Издательство: MIT Press Рейтинг: Цена: 2869.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
What extremism is, how extremist ideologies are constructed, and why extremism can escalate into violence.
A rising tide of extremist movements threaten to destabilize civil societies around the globe. It has never been more important to understand extremism, yet the dictionary definition--a logical starting point in a search for understanding--tells us only that extremism is "the quality or state of being extreme." In this volume in the MIT Press Essential Knowledge series, J. M. Berger offers a nuanced introduction to extremist movements, explaining what extremism is, how extremist ideologies are constructed, and why extremism can escalate into violence. Berger shows that although the ideological content of extremist movements varies widely, there are common structural elements.
Berger, an expert on extremist movements and terrorism, explains that extremism arises from a perception of "us versus them," intensified by the conviction that the success of "us" is inseparable from hostile acts against "them." Extremism differs from ordinary unpleasantness--run-of-the-mill hatred and racism--by its sweeping rationalization of an insistence on violence. Berger illustrates his argument with case studies and examples from around the world and throughout history, from the destruction of Carthage by the Romans--often called "the first genocide"--to the apocalyptic jihadism of Al Qaeda, America's new "alt-right," and the anti-Semitic conspiracy tract The Protocols of the Elders of Zion. He describes the evolution of identity movements, individual and group radicalization, and more. If we understand the causes of extremism, and the common elements of extremist movements, Berger says, we will be more effective in countering it.
To get a great answer, you need to ask the perfect question. Warren Berger revives the lost art of questioning.
In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool--one that has been available to us since childhood. Questioning--deeply, imaginatively, -beautifully---can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask -Why?-
Berger's surprising findings reveal that even though children start out asking hundreds of questions a day, questioning -falls off a cliff- as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn't encouraged--and, in fact, is sometimes barely tolerated.
And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They've mastered the art of inquiry, raising questions no one else is asking--and finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them--by starting with a -beautiful question.-
Автор: Berger Jonah Название: Contagious: Why Things Catch on ISBN: 1451686587 ISBN-13(EAN): 9781451686586 Издательство: Simon & Schuster Цена: 2068.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Автор: Berger, John Название: About looking ISBN: 0747599572 ISBN-13(EAN): 9780747599579 Издательство: Bloomsbury Рейтинг: Цена: 2226.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The follow-up to the seminal Ways of Seeing, one of the most influential books on art
Автор: John Berger Название: Understanding a Photograph ISBN: 0141392029 ISBN-13(EAN): 9780141392028 Издательство: Random House - Penguin Рейтинг: Цена: 1319.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contains essays and previously uncollected pieces written for exhibitions and catalogues in which Berger probes the work of photographers such as Henri Cartier-Bresson and W Eugene Smith - and the lives of those photographed - with fierce engagement, intensity and tenderness.
Автор: Berger, J Название: Ways of Seeing ISBN: 0140135154 ISBN-13(EAN): 9780140135152 Издательство: Random House (USA) Рейтинг: Цена: 1563.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on a BBC television series, this is a book on art in any language, concentrating on how we look at paintings.
Автор: Berger, Jonah Название: Invisible Influence ISBN: 1476759731 ISBN-13(EAN): 9781476759739 Издательство: Simon & Schuster Цена: 1954.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat--in his latest New York Times bestseller that is a "rare business book that's both informative and enough fun to take to the beach" (Fortune.com). If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn't just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it--and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger "is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action" (Publishers Weekly).
Автор: Herold Berger, David Parry Название: Goethe and Abay ISBN: 1910886165 ISBN-13(EAN): 9781910886168 Издательство: Amazon Internet Рейтинг: Цена: 4950.00 р. Наличие на складе: Невозможна поставка.
Автор: Berger, Arthur Asa, Название: Ads, fads, and consumer culture : ISBN: 153813781X ISBN-13(EAN): 9781538137819 Издательство: NBN International Рейтинг: Цена: 3863.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
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